If Cashin’ In ever did a story about killer whales nibbling on Obama, that Saturday would look like yesterday:
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Raw data: 2014-11-08-TagStats.csv and 2014-11-08-WordStats.csv
We all know Cashin’ In will win Saturday on Cable News Twitter. It wins even without being on the air, as happened last weekend. So how’d it do?
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It had more mentions during its broadcast slot than the next 9 shows together did — or, put another way, it had over 50% of the top 10 shows. What’s also interesting
Following Cashin’ In were the four hours of MSNBC’s Kornacki and Harris-Perry morning shows which, collectively across their 4 hours, got about 2/3rds of the mentions of half-hour long Cashin’ In. Or, if you normalize those numbers, Cashin’ In got mentions at roughly a 12 times higher rate…
Speaking of MSNBC, this weekend marks the loss of MSNBC Live, which was the news hour(s) that followed Weekends with Alex Witt and/or Meet The Press. When you look at how the weekends were a while back — running through to 6 pm with Karen Finney and Ed Schultz holding down the 4pm and 5pm slots on weekends, we can see that MSNBC is more or less giving up on the weekends. Combine that with some other retreats on the margins of the schedule (eg Baldwin at 10pm on Fridays), and it’s clear that the expansionary era of MSNBC is over. I guess if you lean too far forward over the tracks you get hit by the train when it pulls into the station…
President Obama was the top topic in Cable News Twitter on Friday, as news of a new attorney general hit social media.
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Raw data for the day: 2014-11-07-TagStats.csv and 2014-11-07-WordStats.csv
Guest hosts kill buzz. With Martha MacCallum guesting for Megyn Kelly on Friday, it cleared the decks for All In with Chris Hayes to win Cable News Twitter. The second best hourly show was RedEye at 3am, followed by Real Time with Bill Maher, Morning Joe, and Hannity.
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Clearly, the social media buzz belongs to the hosts, not to the show. It would have been a worthwhile experiment to have the normal show hosts live-tweet (or at least schedule some show-time tweets in advance) to see if that could keep the buzz alive in their absence.
Raw Data: 2014-11-07-ShowStats.csv
(Note: for the mention counts for O’Reilly Factor, I included mentions of guest host Eric Bolling as he substantially lifted the shows mentions. I did not include Martha MacCallum’s, though, as here mentions were too low to have a significant impact).
The freeing and subsequent return home of marine Andrew Tahmooressi from a Mexican jail dominated Cable News Twitter on Thursday.
Raw data: 2014-11-06-TagStats.csv and 2014-11-06-WordStats.csv