Mitt Romney’s Twitter Gender Gap

There’s been much discussion lately about which presidential candidate is better for women, favored by women, and likely to win the women’s vote.  And while Twitter is a very unscientific way of estimating that, it is interesting to look at who’s actively supporting the candidates on Twitter.

One easy way to identify supporters is to look at people who retweet the candidate’s message — there’s no purer form of support on Twitter than that.  And when we look at who is retweeting each of the candidates, an interesting statistic emerges:

Mitt Romney's Retweet gender gap -- only 30% of retweeters are women

Barack Obama’s retweeters are evenly split between men and women, while Mitt Romney’s retweeters are 70% male and 30% female.

These numbers are even worse than the look, if this assessment of the overall Twitter community is correct: it says overall population of Twitter is 55% female, which means women are over-represented.  If we compensate for this so that gender mix on Twitter  matches that of the USA,  Romney drops to only getting about 26% of his retweets from women.

It is clear that, when it comes to Twitter, there’s a gender gap for Romney.  It will be interesting to see how this progresses through the campaign season.

Methodology:

I looked at all retweets for each candidate for the period 5/14 through 5/20, and estimated the breakdown of the retweet population by a statistically valid sampling.

There are two factors which come into play in this kind of analysis.  First is the sample size.  I looked at a large enough random sampling of retweets to make an observation with +/- 5% accuracy at a 95% confidence interval.  Second is determination on gender — for a discussion on that topic, see this page.

Why it’s not fair to bring Trayvon Martin’s social media posts into the Zimmerman trial

An article in the Miami Herald suggests that George Zimmerman’s attorney will try to use Trayvon Martin’s twitter and Facebook posts to defend Zimmerman.

There is, of course, outrage at an attempt to blame the victim, but there is another reason why this is a bad idea: Trayvon is not here to defend himself and the posts might be used to improperly impugn his character.

The biggest problem with such posts is that we cannot reliably intuit the intent behind them.  Social media posts are often short, spontaneous, and may be anywhere from revealing the inner soul of the poster to play acting at a role that is distinct from the person’s character.

We should not be surprised at a teenager saying things that are outrageous, and we should not assume they reflect who Trayvon really was.

If Trayvon were still alive, he would able to defend himself and explain his posts. He would have a chance to say what he really felt — although we would still trip over the blame-the-victim problem.

But since he is not, his postings will be, at the very best, completely  uninformative. At worst, and more likely, they will be terribly misleading.  It would be a scandal if a naive jury took that as the basis of reasonable doubt.

Let’s hope the judge doesn’t allow this.

Twitter turns to the race between Romney and Obama. Or does it?

With Romney’s wins in the three primaries this week, he has moved from being the favored  candidate to the presumptive winner.  And, recognizing that, Mitt’s turned his attention to Obama.  Santorum who? Newt what?

So has Twitter made the big turn with him? Or is Twitter even paying attention to him yet?  I set out to see how Obama and Romney are doing in the Twitterverse.  I reviewed nearly 200,000 recent tweets — all of which occurred after the primaries and the anointing of Mitt.

Let’s start with the most interesting — how’s Romney’s presence on Twitter compare to the President’s?

Tweets mentioning Romney vs. Obama

Click to see larger image

Romney’s way behind the President in Twitter mentions by over 3 to 1!  Even if half of the Obama mentions are just conservatives complaining about the President, it still means that Obama is the focus of the race, not Romney.  That can’t be good.

How does Romney do against his primary competition? After all, since he’s been anointed the winner, mentions of Santorum and Gingrich must be non-existent, right?

Romeny vs. the other GOP candidates

Click on chart to enlarge

This one is looking much better for Mitt: his GOP competitors are not being mentioned in the same tweets as he is much any more.

So if attention is moving away from the other GOP contenders, it must be switching to discussion of possible VP picks.  Who’s twitter most excited about?

Possible VP picks for Romney, as mentioned by Twitter

Click on image to enlarge

Looks like Romney and Ryan are all the talk these days! We’ll see how that changes over time as the Wisconsin primary — Paul Ryan’s home state — fades into history.

Let’s look at what hashtags has everyone excited in the Romney and Obama tweets:

Romney

Obama

Total Uses Hashtag total hashtag
2540 #Romney 9098 #tcot
1738 #tcot 7032 #Obama
926 #GOP 2551 #p2
846 #newbedon 2033 #teaparty
758 #p2 1858 #gop
616 #mitt2012 1590 #tlot
476 #teaparty 980 #obama2012
366 #Santorum 955 #OBAMArevivingSOPA
286 #news 921 #scotus
264 #tlot 916 #news
262 #WithNewt 850 #ocra
248 #Politics 769 #SGP
202 #ronpaul 686 #progress
193 #gop2012 614 #JOBSAct
182 #mittromney 541 #Politics
174 #Romney’s 532 #Obama’s
166 #OWS 531 #Obamacare
166 #Mitt 394 #USA
162 #edshow 381 #CNN
144 #250gas 380 #vettheprez
125 #pagop 355 #twisters
122 #waronwomen 346 #jobs
113 #PA 332 #OWS
112 #2012 328 #WorldBank
98 #maddow 327 #NOI
98 #tiot 280 #TPP
88 #Newt 278 #NOBAMA
82 #LenoMono 277 #withNewt
81 #pennsylvania 266 #trayvon
80 #FAIL 265 #newbedon

It’s interesting to see #tcot at the top of the Obama tags, since that’s Top Conservatives on Twitter. I have to assume that a lot of the tweets just on the topic of Obama are not favorable ones.  Or maybe they’re liberals sticking their tongues out at conservatives? That’s a question for another day.

One thing I’m always interested in is what software people are using to post their tweets.  Here’s the top 10 clients (and their % of usage) for people who tweeted about Romney and Obama:

Obama Romney
27% Web 21% Web
12% Tweet Button 7% TweetDeck
9% Twitterfeed 7% Twitterfeed
6% Twitter for iPhone 7% Tweet Button
5% Tweetdeck 4% Twitter for iPhone
3% Hootsuite 3% HootSuite
3% Twitter for Android 2% dlvr.it
2% dlvr.it 2% Twitter for Android
2% Twitter for Blackberry 1% Facebook
2% Echofon 1% Twitter for Blackberry

Not a lot of difference.  The 3% who are using Hootsuite have more than a casual interest in the topic since they’re using professional grade software.  The 5% to 7% who are using TweetDeck are “semi-pro” — you have to be at least a bit serious about Twitter to use it.  And I find it interesting that the iPhone gets used twice as often as Android … one thing both democrats and republicans agree upon, it seems, is that the iPhone is better than Android!

It’s interesting to see what words are most associated with Romney and Obama.  Here’s the top 30 (minus stop words):

Words about Romney Words about Obama
total word total word
31700 romney 120901 obama
12498 mitt 23053 president
4078 romney’s 13637 obama’s
3685 santorum 8717 barack
2576 will 7710 court
2274 pennsylvania 6845 act
1857 gop 6353 michelle
1855 new 6180 one
1819 women 6090 will
1666 poll 5986 years
1662 video 5881 jobs
1572 like 5670 marijuana
1465 just 5641 white
1430 republican 5343 house
1320 says 5287 supreme
1267 now 5284 signs
1224 paul 5270 use
1215 campaign 5149 get
1214 one 5014 known
1207 win 4880 cocaine
1166 can 4857 teen
1050 election 4672 like
1029 rick 4455 law
1019 president 4335 budget
1006 get 4268 now
984 see 4060 set
975 primary 3972 just
962 time 3942 women
956 take 3481 rules
954 vote 3199 today

It appears that Pennsylvania is still holding out hope for Santorum.

The strong showing of marijuana and cocaine in Obama’s list can be attributed almost single handedly to one tweet that got retweeted 4004 times:

‘RT @WhatTheFFacts: In his teen years, Obama has been known to use marijuana and cocaine.’

And countless other times in mild variations.  To be clear, this topic was raised before the last election as well, as “has been known” really means “was mentioned by him in his autobiography written in 1995.”  So the excitement the tweet has now is, well, about 17 years too late…

Net net … Romeny needs to excite his followers to talk about him, not Obama, because in November, “Not Obama” will not appear on the ballot!

A day in the life of Rush Limbaugh on Twitter

Rush Limbaugh’s been a pretty hot topic lately, and he’s certainly been a popular discussion on Social Media.

In the 24 hours preceding 8pm EDT (which is midnight, GMT), there’s been roughly 14,000 tweets that include “limbaugh” in the contents, or about 10 a minute.  Keep in mind that it’s a weekend, and Rush hasn’t said anything on the air since Friday …

Sentiment

Some breakdown of the sentiment in those tweets (click on chart to enlarge):

52% of the tweets registered as weakly or strongly negative, while 21% registered as weakly or strongly positive.  That’s no surprise.  No matter who’s talking about Rush or their position, they’re probably not happy about what’s going on. See the comments at the end about limits of sentiment analysis.

Hash Tags

One thing that is always interesting is the use of hash tags (#winning).  These are unstructured and uncontrolled, and so it is purely convention that is adopted by Twitter users.  For the posts that talk about Rush, the following are the top twenty hashtags:

HashTag Count Percent
#p2 824 9%
#limbaugh 585 6%
#stoprush 583 6%
#tcot 544 6%
#boycottrush 536 6%
#gop 262 3%
#taxpayerfunded 245 3%
#flushrush 232 3%
#rush 194 2%
#snl 186 2%
#waronwomen 182 2%
#gamechange 158 2%
#cnn 147 2%
#fem2 126 1%
#tlot 109 1%
#topprog 107 1%
#ows 102 1%
#rushlimbaugh 94 1%
#teaparty 93 1%
#news 82 1%

#p2 is the has tag for “Progressives on Twitter”.  I was surprised to see it as the most popular tag.  #tcot is “Top Conservatives on Twitter”. #fem2 is for feminists. #tlot is “Top Libertarians on Twitter”.  What’s interesting is that there is no hashtag which is reaching critical mass.  If you were to search for just #stoprush, for example, you would get only a tiny fraction of the posts about Limbaugh.

Twitter Users

There are no clear “top posters”; the most frequent poster is “Miaminonymous”, who appears to just retweet everything, with 131 posts.

The top 25 people mentioned in tweets are:

User ID count % of Mentions
@thinkprogress 480 4.0%
@hipstermermaid 320 2.7%
@limbaugh 310 2.6%
@huffingtonpost 191 1.6%
@credomobile 182 1.5%
@politico 167 1.4%
@addthis 158 1.3%
@shoq 153 1.3%
@superguts 152 1.3%
@denisleary 152 1.3%
@billmaher 133 1.1%
@youtube 131 1.1%
@politicususa 121 1.0%
@tmorello 118 1.0%
@theblaze 117 1.0%
@cdibona 114 1.0%
@mediaite 112 0.9%
@anonyops 112 0.9%
@sandrafluke 102 0.9%
@thedailybeast 95 0.8%
@rushlimbaugh 92 0.8%
@krystalball1 80 0.7%
@boingboing 76 0.6%
@stoprush 70 0.6%
@thedailyedge 70 0.6%

Interestingly, @limbaugh is not the twitter account Rush uses, @rushlimbaugh is.

Comments

What I make of this

Rush Limbaugh is still a hot topic in social media.  I would expect that tomorrow, Monday, if there is significant news related to Rush (more advertisers pull out or he says something controversial) we will see a spike in topics.  On the other hand, if something else rises to the top of the news cycle, we may see Rush take a breather on Twitter.  It is interesting that the conversation is still scattered — huge numbers of disconnected users and hash tags.   There is not one conversation taking place; there are thousands.
Limits on Sentiment Analysis

Sentiment analysis is a mechanical assessment of the sentiment, positive or negative, in a tweet.  It does not necessarily indicate approval (if positive) or disapproval (if negative) of a particular subject.  Consider some contrived examples: “I hate the constant criticism of Rush” is negative, while “I am so happy that Rush is losing advertisers.  I love the ones who are quitting” is very positive.  The sentiment generally tells us whether the statement is happy and upbeat or negative and downbeat.  In large numbers, it is a crude assessment of a topic like I am using it in this post.