We all know Cashin’ In will win Saturday on Cable News Twitter. It wins even without being on the air, as happened last weekend. So how’d it do?

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It had more mentions during its broadcast slot than the next 9 shows together did — or, put another way, it had over 50% of the top 10 shows. What’s also interesting
Following Cashin’ In were the four hours of MSNBC’s Kornacki and Harris-Perry morning shows which, collectively across their 4 hours, got about 2/3rds of the mentions of half-hour long Cashin’ In. Or, if you normalize those numbers, Cashin’ In got mentions at roughly a 12 times higher rate…
Speaking of MSNBC, this weekend marks the loss of MSNBC Live, which was the news hour(s) that followed Weekends with Alex Witt and/or Meet The Press. When you look at how the weekends were a while back — running through to 6 pm with Karen Finney and Ed Schultz holding down the 4pm and 5pm slots on weekends, we can see that MSNBC is more or less giving up on the weekends. Combine that with some other retreats on the margins of the schedule (eg Baldwin at 10pm on Fridays), and it’s clear that the expansionary era of MSNBC is over. I guess if you lean too far forward over the tracks you get hit by the train when it pulls into the station…
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