Cashin’ In owns Cable News Twitter on Saturday, March 7, 2015

Saturday saw Fox News’ Cashin’ In haul in an amazing number of mentions, with roughly 7.5K during the 11am hour and over 37K for the day as a whole.  Clearly Cashin’ In’s viewers were deeply engaged in the conversation about the show.  Cashin’ In’s mentions equalled those of the next 9 shows combined!

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This marks two days in a row that Eric Bolling has dominated Cable News Twitter: Friday, from guest hosting The O’Reilly Factor and Saturday with Cashin’ In.

Ronan Farrow’s “7 days of genius” did respectably well in the noon slot — far better than his normal weekday show typically did.  If MSNBC is sincere in looking for a new way to use him, this kind of programming seems to fit his strengths.

The Melissa Harris-Perry Show pulled in a moderate level of mentions, but the split hosting (with Dorian Warren in New York and MHP herself in Selma) did not seem to catch fire with viewers.

I had expected that the coverage of the 50th anniversary of the Selma march to have done well on Cable News Twitter yesterday, and so I was surprised when it did not.  I suspect that part of that was due to people tweeting about the event itself, rather than the coverage.  I tried to capture the sets of commentators the networks put on the air; CNN fielded an impressive collection, for example.  My coverage may not have been perfect, nonetheless.  I also left the original programs that were preempted by Selma in place, so if you see conflicting shows know that the non-Selma ones probably didn’t run (or fully run).

Raw data: 2015-03-07-ShowStats.csv

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Eric Bolling’s “O’Reilly Factor” crushes Cable News Twitter on Friday, 3/6/15

Something happened to The O’Reilly Factor on Friday.  Normally a sleeper on Cable News Twitter, the Factor dominated Twitter, with nearly 5K mentions during its broadcast, and over 26K throughout the day.  What happened? Eric Bolling happened, guest hosting the show and bringing his vocal fans along with him.

It was no contest: the next two shows (The Kelly File and All In w/ Chris Hayes) combined had less mentions than Bolling’s Factor:

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To put these results in context, for the rest of the week The O’Reilly Factor averaged about 650 mentions during the 8pm hour and 2400 mentions in the day overall.  Bolling brought that up about 7.5x during the show and over 10x throughout the day.

Speaking of the daily totals, the following chart gives an insight in how shows get talked about during the entire day:

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Not only did the show dominate the day, but Eric Bolling’s hashtag, #WakeUpAmerica, was the most used hashtag or word on Cable News Twitter.

I’m always surprised that team Bill O’Reilly doesn’t invest more effort in social media.  Eric Bolling showed that when the (acting) host of the most popular show on Cable News puts his mind to it, he can drive the conversation on social media.

Raw data: 2015-03-06-ShowStats.csv

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