Melissa Harris-Perry Show wins Cable News Twitter on Sunday, 3/29/15

The Melissa Harris-Perry Show won the best hour in Cable News Twitter on Sunday, while CNN International had the best day overall.

Raw data: 2015-03-29-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-03-29

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1818 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 7714 CNN: CNN International

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Judge Jeanine 153 800 83 516 3,085,736 58% 42%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News RedEye 111 1,894 45 1,351 4,541,430 65% 35%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 679 7,714 454 4,714 103,092,784 63% 37%
Fox News Judge Jeanine 29 800 17 516 3,085,736 58% 42%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 827 7,714 470 4,714 103,092,784 63% 37%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 31 994 26 725 16,207,784 62% 38%
Fox News Fox and Friends Weekend 26 564 12 353 2,441,232 63% 37%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 27 994 21 725 16,207,784 62% 38%
Fox News Fox and Friends Weekend 65 564 56 353 2,441,232 63% 37%
MSNBC Your Business (7:30) 7 17 2 11 222,550 50% 50%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 43 994 37 725 16,207,784 62% 38%
CNN Inside Politics 36 1,155 28 808 18,558,212 69% 31%
Fox News Fox and Friends Weekend 120 564 73 353 2,441,232 63% 37%
MSNBC Up w/Steve Kornacki 637 2,028 257 762 5,954,365 49% 51%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN State of the Union 265 1,024 163 670 40,186,822 71% 29%
Fox News Fox and Friends Weekend 123 564 60 353 2,441,232 63% 37%
MSNBC Up w/Steve Kornacki 706 2,028 284 762 5,954,365 49% 51%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN GPS w/Fareed Zakaria 223 1,360 163 1,052 7,062,999 65% 35%
Fox News Sunday Morning Futures 217 536 144 330 41,637,569 67% 33%
MSNBC Melissa Harris-Perry Show 714 3,676 295 1,443 10,266,940 38% 62%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Reliable Sources 73 139 42 87 2,465,845 69% 31%
Fox News #MediaBuzz 411 752 193 395 4,119,716 73% 27%
MSNBC Melissa Harris-Perry Show 1,818 3,676 635 1,443 10,266,940 38% 62%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN State of the Union 132 1,024 92 670 40,186,822 71% 29%
Fox News America’s News HQ 55 287 29 215 7,458,171 63% 37%
Fox News Sunday Housecall 10 19 7 13 2,944 78% 22%
MSNBC Weekends w/ Alex Witt 17 53 17 47 82,506 69% 31%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN GPS w/Fareed Zakaria 128 1,360 100 1,052 7,062,999 65% 35%
Fox News America’s News HQ 89 287 71 215 7,458,171 63% 37%
MSNBC Weekends w/ Alex Witt 16 53 15 47 82,506 69% 31%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 8 74 5 47 593,300 79% 21%
Fox News Fox News Sunday 582 6,434 191 2,049 102,410,350 62% 38%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 3 74 2 47 593,300 79% 21%
Fox News WSJ Editorial Report 2 2 2 2 2,306 100% 0%
Fox News Sunday Housecall 0 19 0 13 2,944 78% 22%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 74 1 47 593,300 79% 21%
Fox News America’s News HQ 13 287 12 215 7,458,171 63% 37%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 33 74 25 47 593,300 79% 21%
Fox News #MediaBuzz 42 752 30 395 4,119,716 73% 27%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 15 74 9 47 593,300 79% 21%
Fox News Fox News Sunday 296 6,434 176 2,049 102,410,350 62% 38%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Fox Report Weekend 198 499 126 383 6,504,197 66% 34%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Greta Investigates 92 1,404 84 963 3,266,581 53% 47%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Stossel 69 243 44 178 412,531 65% 35%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Greta Investigates 65 1,404 44 963 3,266,581 53% 47%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.