John Oliver, Sean Hannity win Cable News Twitter on Sunday, March 8, 2015

Sunday was an unusual day for two reasons.  First, it didn’t have a 2am, owing to the shift to daylight saving time.  Second, there was intermittent live coverage of the 50th anniversary march over the Edmund Pettus bridge in Selma, AL.

I included a set of trackers for MSNBC’s coverage on the off-chance it captured a huge volume of Twitter activity.  It didn’t but, as I mentioned in coverage of Saturday’s results, most people were tweeting about the event itself more than the coverage of the event.

The winners for the day were HBO’s Last Week Tonight (which is a perennial best hour winner on Sundays when it’s on) and Hannity (who often wins best day overall).

Raw data: 2015-03-08-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-03-08

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1159 HBO: Last Week Tonight
Most Mentions During Day 7998 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 22 1,746 17 1,316 8,478,564 49% 51%
Al Jazeera Talk to Al Jazeera 0 1 0 1 1,026 0% 0%
CNN Forensic Files 4 26 3 22 46,574 38% 62%
Fox News Judge Jeanine 82 978 70 724 2,962,663 64% 36%
HLN Forensic Files 4 26 3 22 46,574 38% 62%
MSNBC Lockup 10 95 7 67 234,498 57% 43%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Forensic Files 3 26 3 22 46,574 38% 62%
Fox News Fox News Reporting 2 586 2 472 12,468,175 63% 37%
HLN Forensic Files 3 26 3 22 46,574 38% 62%
MSNBC Lockup 11 95 8 67 234,498 57% 43%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 14 1,746 14 1,316 8,478,564 49% 51%
Al Jazeera The Stream 1 13 1 10 4,102 50% 50%
CNN Forensic Files 1 26 1 22 46,574 38% 62%
Fox News Strange Inheritance 1 27 1 19 475,610 64% 36%
HLN Forensic Files 1 26 1 22 46,574 38% 62%
MSNBC Lockup 11 95 8 67 234,498 57% 43%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 82 4,090 60 3,474 105,293,317 45% 55%
Fox News Judge Jeanine 26 978 18 724 2,962,663 64% 36%
HLN Forensic Files 2 26 2 22 46,574 38% 62%
MSNBC Lockup 15 95 11 67 234,498 57% 43%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 18 1,746 18 1,316 8,478,564 49% 51%
CNN CNN International 126 4,090 123 3,474 105,293,317 45% 55%
Fox News Fox News Reporting 5 586 5 472 12,468,175 63% 37%
HLN Forensic Files 0 26 0 22 46,574 38% 62%
MSNBC Lockup 8 95 7 67 234,498 57% 43%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 29 1,746 23 1,316 8,478,564 49% 51%
Al Jazeera Inside Story 0 21 0 20 30,099 90% 10%
Al Jazeera Listening Post 0 74 0 33 430,551 33% 67%
CNN New Day 20 864 19 632 19,129,545 51% 49%
Fox News Fox and Friends Weekend 34 889 28 613 3,313,989 54% 46%
HLN Forensic Files 0 26 0 22 46,574 38% 62%
MSNBC Lockup 3 95 3 67 234,498 57% 43%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 1 15 1 14 200,177 50% 50%
Al Jazeera TechKnow 1 10 1 9 10,008 33% 67%
CNN New Day 39 864 33 632 19,129,545 51% 49%
Fox News Fox and Friends Weekend 56 889 46 613 3,313,989 54% 46%
HLN Weekend Express 12 44 11 37 343,777 57% 43%
MSNBC Your Business (7:30) 0 17 0 11 86,410 57% 43%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 21 1,746 17 1,316 8,478,564 49% 51%
CNN New Day 77 864 62 632 19,129,545 51% 49%
CNN Inside Politics 40 1,577 28 1,151 86,089,050 67% 33%
Fox News Fox and Friends Weekend 119 889 83 613 3,313,989 54% 46%
HLN Weekend Express 3 44 3 37 343,777 57% 43%
MSNBC Up w/Steve Kornacki 641 1,688 239 646 7,006,180 54% 46%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Talk to Al Jazeera 0 1 0 1 1,026 0% 0%
CNN State of the Union 305 966 193 529 21,657,261 67% 33%
Fox News Fox and Friends Weekend 122 889 92 613 3,313,989 54% 46%
HLN Weekend Express 4 44 4 37 343,777 57% 43%
MSNBC Up w/Steve Kornacki 579 1,688 230 646 7,006,180 54% 46%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 38 1,746 34 1,316 8,478,564 49% 51%
CNN GPS w/Fareed Zakaria 204 999 171 722 4,948,523 66% 34%
Fox News Sunday Morning Futures 180 668 92 416 42,269,585 66% 34%
HLN Weekend Express 5 44 5 37 343,777 57% 43%
MSNBC Melissa Harris-Perry Show 827 2,820 349 1,305 10,753,886 39% 61%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 82 1,746 76 1,316 8,478,564 49% 51%
CNN Reliable Sources 232 424 146 266 12,982,156 71% 29%
Fox News #MediaBuzz 251 519 135 316 1,889,012 67% 33%
HLN Weekend Express 6 44 6 37 343,777 57% 43%
MSNBC Melissa Harris-Perry Show 960 2,820 413 1,305 10,753,886 39% 61%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 57 1,746 56 1,316 8,478,564 49% 51%
CNN State of the Union 175 966 114 529 21,657,261 67% 33%
Fox News America’s News HQ 105 266 85 201 11,652,860 66% 34%
Fox News Sunday Housecall 10 44 10 42 5,057,688 59% 41%
HLN What Would You Do? 1 1 1 1 114 0% 0%
MSNBC Weekends w/ Alex Witt 35 88 18 46 2,743,657 70% 30%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 50 1,746 45 1,316 8,478,564 49% 51%
CNN GPS w/Fareed Zakaria 248 999 160 722 4,948,523 66% 34%
Fox News America’s News HQ 36 266 29 201 11,652,860 66% 34%
HLN What Would You Do? 0 1 0 1 114 0% 0%
MSNBC Weekends w/ Alex Witt 34 88 11 46 2,743,657 70% 30%
MSNBC MSNBC Selma Coverage 167 1,416 109 936 8,591,233 42% 58%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 54 1,746 50 1,316 8,478,564 49% 51%
CNN News Room 2 33 2 18 29,387 62% 38%
Fox News Fox News Sunday 806 5,905 492 3,084 87,195,859 60% 40%
HBO Real Time w/Bill Maher (Rerun) 61 1,150 54 950 2,428,519 57% 43%
HLN Forensic Files 2 26 2 22 46,574 38% 62%
MSNBC Meet The Press 544 5,901 367 3,659 38,670,028 64% 36%
MSNBC MSNBC Selma Coverage 93 1,416 67 936 8,591,233 42% 58%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 2 33 2 18 29,387 62% 38%
Fox News WSJ Editorial Report 2 4 2 4 1,470 67% 33%
Fox News Sunday Housecall 20 44 19 42 5,057,688 59% 41%
HLN Forensic Files 3 26 3 22 46,574 38% 62%
MSNBC MSNBC Live 266 3,402 194 2,053 18,323,777 56% 44%
MSNBC MSNBC Selma Coverage 210 1,416 159 936 8,591,233 42% 58%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 152 1,746 140 1,316 8,478,564 49% 51%
CNN News Room 2 33 2 18 29,387 62% 38%
Fox News America’s News HQ 35 266 26 201 11,652,860 66% 34%
HLN Forensic Files 0 26 0 22 46,574 38% 62%
MSNBC MSNBC Live 284 3,402 221 2,053 18,323,777 56% 44%
MSNBC MSNBC Selma Coverage 161 1,416 127 936 8,591,233 42% 58%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 0 15 0 14 200,177 50% 50%
Al Jazeera Listening Post 5 74 4 33 430,551 33% 67%
CNN News Room 0 33 0 18 29,387 62% 38%
Fox News #MediaBuzz 45 519 32 316 1,889,012 67% 33%
HLN Forensic Files 2 26 2 22 46,574 38% 62%
MSNBC Caught On Camera 4 40 4 33 35,549 17% 83%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 114 1,746 103 1,316 8,478,564 49% 51%
CNN News Room 1 33 1 18 29,387 62% 38%
Fox News Fox News Sunday 474 5,905 230 3,084 87,195,859 60% 40%
HLN Forensic Files 3 26 3 22 46,574 38% 62%
MSNBC Caught On Camera 3 40 3 33 35,549 17% 83%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 122 1,746 110 1,316 8,478,564 49% 51%
Al Jazeera America Tonight 7 21 4 15 62,432 29% 71%
CNN News Room 6 33 5 18 29,387 62% 38%
Fox News Fox Report Weekend 138 314 87 202 6,252,209 65% 35%
MSNBC Caught On Camera 3 40 3 33 35,549 17% 83%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 260 1,746 133 1,316 8,478,564 49% 51%
CNN Finding Jesus 183 1,600 126 1,037 36,507,703 62% 38%
Fox News Fox News Reporting 79 586 70 472 12,468,175 63% 37%
HLN Forensic Files 0 26 0 22 46,574 38% 62%
MSNBC Caught On Camera 2 40 2 33 35,549 17% 83%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Finding Jesus 613 1,600 282 1,037 36,507,703 62% 38%
Fox News Hannity 584 7,998 412 4,549 48,052,093 62% 38%
HLN Forensic Files 1 26 1 22 46,574 38% 62%
MSNBC Lockup 4 95 4 67 234,498 57% 43%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 21 0 15 62,432 29% 71%
CNN The Wonder List w/ Bill Weir 368 1,058 220 742 57,567,267 55% 45%
Fox News Stossel 71 244 58 199 656,518 71% 29%
HLN Forensic Files 2 26 2 22 46,574 38% 62%
MSNBC Lockup 4 95 3 67 234,498 57% 43%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 63 1,746 52 1,316 8,478,564 49% 51%
CNN Finding Jesus 116 1,600 78 1,037 36,507,703 62% 38%
Fox News Fox News Reporting 51 586 43 472 12,468,175 63% 37%
HBO Last Week Tonight 1,159 2,168 924 1,713 6,719,355 70% 30%
HLN Forensic Files 2 26 2 22 46,574 38% 62%
MSNBC Lockup 13 95 13 67 234,498 57% 43%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.