On Saturday we saw an interesting experiment in social media. Fox News disrupted its normal morning “Cost of Freedom” schedule to run Neil Cavuto solid covering the events in France. Yet one of the shows disrupted, Cashin’ In, moved its discussion onto Twitter to remain engaged with its viewers.
The results were spectacularly successful. During its normal broadcast hour, Cashin’ In had nearly 5,000 mentions and for the day overall over 15K mentions. This was more than 4 times more than MSNBC’s Melissa Harris-Perry Show, which had the best mentions of any show actually broadcast. Cashin’ In was also more than 10 times better than the run-down sounding Cavuto managed in Cashin’ In’s slot.
click to enlarge
I’ve said this before, but at risk of repetition, I don’t know why Fox News doesn’t give Eric Bolling more airtime — at least a full hour. He’s relentless in building and staying connected with his audience.
Raw data: 2015-01-10-ShowStats.csv
Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.
Cable News Twitter Ratings for 2015-01-10
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 4955 | Fox News: Cashin In |
| Most Mentions During Day | 15484 | Fox News: Cashin In |
Ratings for individual time slots
Ratings for 12 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Fox News | The Kelly File | 264 | 1,783 | 209 | 1,286 | 8,268,134 | 63% | 37% |
Ratings for 1 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Fox News | Hannity | 441 | 9,289 | 316 | 5,203 | 35,836,116 | 62% | 38% |
Ratings for 2 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 0 | 103 | 0 | 97 | 662,679 | 73% | 27% |
| Fox News | On The Record w/Greta Van Susteren | 63 | 4,034 | 44 | 2,623 | 7,534,375 | 58% | 42% |
Ratings for 3 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 24 | 2,224 | 18 | 1,671 | 5,378,954 | 56% | 44% |
| Al Jazeera | Inside Story | 0 | 7 | 0 | 6 | 7,051 | 100% | 0% |
| CNN | CNN International | 63 | 2,749 | 45 | 2,121 | 45,891,752 | 49% | 51% |
| Fox News | RedEye | 767 | 2,621 | 136 | 1,475 | 9,333,628 | 66% | 34% |
Ratings for 4 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | CNN International | 64 | 2,749 | 45 | 2,121 | 45,891,752 | 49% | 51% |
| Fox News | The Five | 11 | 289 | 9 | 229 | 1,616,199 | 63% | 37% |
Ratings for 5 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 29 | 2,224 | 26 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | CNN International | 99 | 2,749 | 70 | 2,121 | 45,891,752 | 49% | 51% |
| Fox News | Hannity | 157 | 9,289 | 101 | 5,203 | 35,836,116 | 62% | 38% |
| MSNBC | Your Business (5:30) | 0 | 4 | 0 | 4 | 58,870 | 0% | 100% |
Ratings for 6 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 0 | 103 | 0 | 97 | 662,679 | 73% | 27% |
| CNN | New Day | 34 | 1,016 | 24 | 818 | 4,458,909 | 48% | 52% |
| Fox News | Fox and Friends Weekend | 40 | 709 | 28 | 433 | 1,327,741 | 63% | 38% |
| MSNBC | Hardball | 2 | 162 | 2 | 134 | 1,588,609 | 61% | 39% |
Ratings for 7 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 61 | 2,224 | 49 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | New Day | 113 | 1,016 | 94 | 818 | 4,458,909 | 48% | 52% |
| Fox News | Fox and Friends Weekend | 86 | 709 | 56 | 433 | 1,327,741 | 63% | 38% |
| HLN | Weekend Express | 6 | 41 | 4 | 31 | 66,324 | 65% | 35% |
| MSNBC | Weekends w/Alex Witt | 6 | 81 | 5 | 57 | 556,856 | 58% | 42% |
Ratings for 8 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 62 | 2,224 | 54 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | New Day | 78 | 1,016 | 72 | 818 | 4,458,909 | 48% | 52% |
| Fox News | Fox and Friends Weekend | 114 | 709 | 82 | 433 | 1,327,741 | 63% | 38% |
| HLN | Weekend Express | 4 | 41 | 4 | 31 | 66,324 | 65% | 35% |
| MSNBC | Up w/Steve Kornacki | 609 | 1,908 | 241 | 781 | 6,804,537 | 55% | 45% |
Ratings for 9 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 93 | 2,224 | 75 | 1,671 | 5,378,954 | 56% | 44% |
| Al Jazeera | Inside Story | 1 | 7 | 1 | 6 | 7,051 | 100% | 0% |
| CNN | Smerconish | 136 | 319 | 76 | 182 | 977,424 | 54% | 46% |
| Fox News | Fox and Friends Weekend | 127 | 709 | 88 | 433 | 1,327,741 | 63% | 38% |
| HLN | Weekend Express | 6 | 41 | 3 | 31 | 66,324 | 65% | 35% |
| MSNBC | Up w/Steve Kornacki | 697 | 1,908 | 269 | 781 | 6,804,537 | 55% | 45% |
Ratings for 10 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 99 | 2,224 | 70 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | News Room | 2 | 63 | 2 | 29 | 22,769 | 70% | 30% |
| Fox News | Bulls and Bears | 7 | 13 | 4 | 8 | 36,073 | 83% | 17% |
| Fox News | Cavuto On Business | 251 | 1,254 | 166 | 787 | 10,384,527 | 63% | 37% |
| Fox News | Cavuto Special Coverage | 251 | 1,254 | 166 | 787 | 10,384,527 | 63% | 37% |
| HLN | Weekend Express | 7 | 41 | 7 | 31 | 66,324 | 65% | 35% |
| MSNBC | Melissa Harris-Perry Show | 937 | 3,521 | 434 | 1,776 | 14,611,215 | 43% | 57% |
Ratings for 11 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | News Room | 4 | 63 | 2 | 29 | 22,769 | 70% | 30% |
| Fox News | Forbes on Fox | 14 | 95 | 9 | 62 | 392,772 | 66% | 34% |
| Fox News | Cashin In | 4,955 | 15,484 | 1,673 | 5,545 | 112,729,932 | 57% | 43% |
| Fox News | Cavuto Special Coverage | 390 | 1,254 | 249 | 787 | 10,384,527 | 63% | 37% |
| HLN | Weekend Express | 4 | 41 | 4 | 31 | 66,324 | 65% | 35% |
| MSNBC | Melissa Harris-Perry Show | 1,146 | 3,521 | 520 | 1,776 | 14,611,215 | 43% | 57% |
Ratings for 12 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 264 | 2,224 | 216 | 1,671 | 5,378,954 | 56% | 44% |
| Al Jazeera | The Stream | 0 | 30 | 0 | 27 | 288,090 | 47% | 53% |
| CNN | News Room | 5 | 63 | 5 | 29 | 22,769 | 70% | 30% |
| Fox News | America’s News HQ | 422 | 963 | 284 | 674 | 3,609,244 | 64% | 36% |
| HLN | What Would You Do? | 1 | 1 | 1 | 1 | 40 | 0% | 0% |
| MSNBC | Weekends w/ Alex Witt | 14 | 81 | 13 | 57 | 556,856 | 58% | 42% |
Ratings for 1 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 184 | 2,224 | 146 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | News Room | 2 | 63 | 2 | 29 | 22,769 | 70% | 30% |
| Fox News | America’s News HQ | 148 | 963 | 93 | 674 | 3,609,244 | 64% | 36% |
| HLN | What Would You Do? | 0 | 1 | 0 | 1 | 40 | 0% | 0% |
| MSNBC | Weekends w/Alex Witt | 13 | 81 | 11 | 57 | 556,856 | 58% | 42% |
Ratings for 2 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 157 | 2,224 | 134 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | News Room | 3 | 63 | 1 | 29 | 22,769 | 70% | 30% |
| Fox News | WSJ Editorial Report (2pm) | 4 | 4 | 3 | 3 | 1,132 | 25% | 75% |
| Fox News | America’s News HQ (2:30) | 94 | 963 | 74 | 674 | 3,609,244 | 64% | 36% |
Ratings for 3 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | News Room | 0 | 63 | 0 | 29 | 22,769 | 70% | 30% |
| Fox News | America’s News HQ | 54 | 963 | 47 | 674 | 3,609,244 | 64% | 36% |
Ratings for 4 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 124 | 2,224 | 106 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | News Room | 9 | 63 | 4 | 29 | 22,769 | 70% | 30% |
| Fox News | A Healthy You w/ Carol Alt (4pm) | 2 | 3 | 2 | 3 | 1,424 | 33% | 67% |
| Fox News | America’s News HQ (4:30pm) | 91 | 963 | 85 | 674 | 3,609,244 | 64% | 36% |
Ratings for 5 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Talk to Al Jazeera | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| Al Jazeera | The Stream | 3 | 30 | 3 | 27 | 288,090 | 47% | 53% |
| CNN | News Room | 14 | 63 | 4 | 29 | 22,769 | 70% | 30% |
| Fox News | Stossel | 2 | 92 | 2 | 89 | 110,482 | 75% | 25% |
Ratings for 6 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 144 | 2,224 | 114 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | Smerconish | 3 | 319 | 3 | 182 | 977,424 | 54% | 46% |
| Fox News | America’s News HQ | 16 | 963 | 12 | 674 | 3,609,244 | 64% | 36% |
Ratings for 7 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Fault Lines | 1 | 13 | 1 | 13 | 47,748 | 60% | 40% |
| Al Jazeera | TechKnow | 3 | 46 | 3 | 43 | 261,319 | 50% | 50% |
| Fox News | Fox Report Weekend | 3 | 120 | 2 | 91 | 292,284 | 70% | 30% |
Ratings for 8 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 93 | 2,224 | 85 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | Weed | 1 | 32 | 1 | 31 | 100,261 | 22% | 78% |
Ratings for 9 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Consider This | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| CNN | Weed 2 | 2 | 32 | 2 | 31 | 100,261 | 22% | 78% |
| Fox News | Judge Jeanine | 1,116 | 2,074 | 591 | 1,143 | 6,102,627 | 58% | 42% |
Ratings for 10 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Fault Lines | 0 | 13 | 0 | 13 | 47,748 | 60% | 40% |
| Al Jazeera | TechKnow | 2 | 46 | 2 | 43 | 261,319 | 50% | 50% |
Ratings for 11 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 39 | 2,224 | 37 | 1,671 | 5,378,954 | 56% | 44% |
| CNN | Weed | 0 | 32 | 0 | 31 | 100,261 | 22% | 78% |
| Fox News | RedEye | 150 | 2,621 | 66 | 1,475 | 9,333,628 | 66% | 34% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
- Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
- Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
- Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
- Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
- Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.