Cashin’ In Tops A Pre-Christmas Saturday’s Cable News Twitter, 12/20/13

Fox News’ Cashin’ In won a holiday-challenged weekend, leading its closest follower (Judge Jeanine) by 3 to 1 and beating its time-slot competitor, Melissa Harris-Perry, by 4 to 1.  Apart from #1 Cashin’ In and #2 Judge Jeanine, no shows could muster over 1000 mentions during their broadcast:

click to enlarge

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Other notes:

  • The Melissa Harris-Perry Show was guest hosted by Dorian Warren.
  • CNN brought back it’s “Blackfish” documentary for another run, and it got the most mentions of any CNN show on Saturday and was in 7th place overall.  Perhaps CNN felt the recent news about Seaworld make the documentary relevant again.  Or perhaps it just gets good ratings whenever it’s shown.
  • Hannity had the best day overall

Raw data for the day: 2014-12-20-ShowStats.csv and 2014-12-20 Schedule.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-12-20

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3632 Fox News: Cashin In
Most Mentions During Day 12711 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Sixties 51 109 26 64 584,639 44% 56%
Fox News The Kelly File 60 1,307 52 1,062 2,770,711 68% 32%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Sixties 33 109 26 64 584,639 44% 56%
Fox News Hannity 105 12,711 81 7,016 42,630,648 62% 38%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 45 0 35 757,075 35% 65%
CNN The Sixties 12 109 6 64 584,639 44% 56%
Fox News On The Record w/Greta Van Susteren 55 7,491 39 4,263 18,086,395 55% 45%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 17 1,058 14 843 5,466,614 55% 45%
Al Jazeera Inside Story 1 2 1 2 1,427 100% 0%
CNN CNN International 130 3,158 116 2,368 74,690,594 56% 44%
Fox News RedEye 880 10,590 130 5,923 59,468,761 65% 35%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 132 3,158 124 2,368 74,690,594 56% 44%
Fox News The Five 2 196 1 159 985,947 63% 37%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 8 1,058 6 843 5,466,614 55% 45%
CNN CNN International 164 3,158 151 2,368 74,690,594 56% 44%
Fox News Hannity 66 12,711 25 7,016 42,630,648 62% 38%
MSNBC Your Business (5:30) 0 7 0 4 13,261 0% 100%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 45 0 35 757,075 35% 65%
CNN New Day 12 917 12 749 21,819,089 57% 43%
Fox News Fox and Friends Weekend 45 422 34 266 1,788,313 70% 30%
MSNBC The Rachel Maddow Show 20 1,065 15 715 5,730,910 51% 49%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 33 1,058 31 843 5,466,614 55% 45%
CNN New Day 22 917 19 749 21,819,089 57% 43%
Fox News Fox and Friends Weekend 3 220 2 175 457,613 55% 45%
HLN Weekend Express 0 21 0 18 437,673 58% 42%
MSNBC Weekends w/Alex Witt 24 132 14 87 582,030 61% 39%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 67 1,058 55 843 5,466,614 55% 45%
CNN New Day 82 917 72 749 21,819,089 57% 43%
Fox News Fox and Friends Weekend 98 422 66 266 1,788,313 70% 30%
HLN Weekend Express 1 21 1 18 437,673 58% 42%
MSNBC Up w/Steve Kornacki 727 1,832 272 666 7,143,026 46% 54%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 53 1,058 45 843 5,466,614 55% 45%
Al Jazeera Inside Story 0 2 0 2 1,427 100% 0%
CNN Smerconish 81 158 58 107 209,133 64% 36%
Fox News Fox and Friends Weekend 89 422 53 266 1,788,313 70% 30%
HLN Weekend Express 3 21 3 18 437,673 58% 42%
MSNBC Up w/Steve Kornacki 736 1,832 281 666 7,143,026 46% 54%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 52 1,058 47 843 5,466,614 55% 45%
CNN News Room 2 203 2 122 4,693,063 45% 55%
Fox News Bulls and Bears 50 83 29 43 2,394,238 66% 34%
Fox News Cavuto On Business 125 414 85 286 1,725,705 68% 32%
HLN Weekend Express 8 21 7 18 437,673 58% 42%
MSNBC Melissa Harris-Perry Show 618 2,579 244 1,227 11,435,170 50% 50%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 16 203 14 122 4,693,063 45% 55%
Fox News Forbes on Fox 131 654 65 350 15,878,594 58% 42%
Fox News Cashin In 3,632 9,286 966 2,840 74,927,521 59% 41%
HLN Weekend Express 2 21 2 18 437,673 58% 42%
MSNBC Melissa Harris-Perry Show 889 2,579 353 1,227 11,435,170 50% 50%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 60 1,058 48 843 5,466,614 55% 45%
Al Jazeera The Stream 12 28 12 26 264,536 31% 69%
CNN News Room 21 203 10 122 4,693,063 45% 55%
Fox News America’s News HQ 106 272 80 218 5,813,549 73% 27%
MSNBC Weekends w/ Alex Witt 22 132 20 87 582,030 61% 39%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 61 1,058 49 843 5,466,614 55% 45%
CNN News Room 2 203 2 122 4,693,063 45% 55%
Fox News America’s News HQ 15 272 13 218 5,813,549 73% 27%
MSNBC Weekends w/Alex Witt 30 132 21 87 582,030 61% 39%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 31 1,058 29 843 5,466,614 55% 45%
CNN News Room 12 203 10 122 4,693,063 45% 55%
Fox News WSJ Editorial Report (2pm) 7 10 2 4 7,897 86% 14%
Fox News America’s News HQ (2:30) 11 272 11 218 5,813,549 73% 27%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 8 203 7 122 4,693,063 45% 55%
Fox News America’s News HQ 9 272 8 218 5,813,549 73% 27%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 36 1,058 35 843 5,466,614 55% 45%
CNN News Room 16 203 8 122 4,693,063 45% 55%
CNN Sanjay Gupta MD 28 370 22 320 7,151,609 54% 46%
Fox News A Healthy You w/ Carol Alt (4pm) 1 8 1 8 86,606 0% 100%
Fox News America’s News HQ (4:30pm) 4 272 4 218 5,813,549 73% 27%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Talk to Al Jazeera 0 0 0 0 0 0% 0%
Al Jazeera The Stream 7 28 5 26 264,536 31% 69%
CNN News Room 62 203 47 122 4,693,063 45% 55%
Fox News The Five 37 196 30 159 985,947 63% 37%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 44 1,058 41 843 5,466,614 55% 45%
CNN Smerconish 6 158 4 107 209,133 64% 36%
Fox News America’s News HQ 13 272 12 218 5,813,549 73% 27%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Fault Lines 2 35 2 29 278,409 47% 53%
Al Jazeera TechKnow 0 0 0 0 0 0% 0%
CNN Blackfish 684 6,788 278 2,421 22,223,542 24% 76%
Fox News Fox Report Weekend 114 409 96 298 1,282,189 66% 34%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 61 1,058 51 843 5,466,614 55% 45%
CNN Blackfish 374 6,788 206 2,421 22,223,542 24% 76%
Fox News Huckabee 68 565 51 456 872,880 55% 45%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 17 0 12 243,207 83% 17%
CNN Dinosaur 13 93 266 65 142 337,306 40% 60%
Fox News Judge Jeanine 1,286 2,833 858 1,780 6,472,903 56% 44%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Fault Lines 1 35 1 29 278,409 47% 53%
Al Jazeera TechKnow 0 0 0 0 0 0% 0%
CNN Dinosaur 13 118 266 67 142 337,306 40% 60%
Fox News Geraldo Rivera reports 245 2,976 200 2,218 5,348,317 66% 34%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 25 1,058 21 843 5,466,614 55% 45%
CNN Weed 16 370 11 320 7,151,609 54% 46%
Fox News RedEye 540 10,590 420 5,923 59,468,761 65% 35%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.