Nobody wins Cable News Twitter on Thanksgiving. 11/27/14

You know it’s a quiet day when a re-run gets the most mentions — in this case, The Colbert Report, which had a re-run early in the day.  And when the best hour was had by a show that got 600 mentions.  Well, I hope you all had a happy Thanksgiving!

Raw data: 2014-11-27-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-11-27

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 600 Fox News: RedEye
Most Mentions During Day 5073 Comedy Central: The Colbert Report (11:30-12am)

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 11 0 11 13,599 80% 20%
CNN Sombody’s Gotta Do It 7 71 5 67 74,191 54% 46%
Fox News The Kelly File 54 545 45 423 1,492,710 65% 35%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 8 0 8 14,996 100% 0%
CNN Sombody’s Gotta Do It 0 71 0 67 74,191 54% 46%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 55 0 37 1,468,340 55% 45%
Fox News On The Record w/Greta Van Susteren 20 1,840 17 1,250 12,683,296 56% 44%
HLN Nancy Grace 117 725 66 400 1,466,145 67% 33%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 11 950 7 794 2,346,915 61% 39%
Al Jazeera Inside Story 0 1 0 1 122 0% 0%
Fox News RedEye 600 2,020 108 1,281 4,820,823 72% 28%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 11 0 11 13,599 80% 20%
Fox News The Five 26 398 13 290 2,201,632 71% 29%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 1 55 1 37 1,468,340 55% 45%
CNN Early Start 1 28 1 25 30,571 62% 38%
CNN Sombody’s Gotta Do It 0 71 0 67 74,191 54% 46%
Fox News FoxFriendsFirst 42 156 29 108 1,110,896 76% 24%
MSNBC First Look (5-5:30) 0 32 0 24 41,442 91% 9%
MSNBC Way Too Early (5:30-6) 0 14 0 11 12,745 29% 71%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 26 950 19 794 2,346,915 61% 39%
CNN New Day 228 1,914 179 1,254 66,017,620 57% 43%
Fox News Fox And Friends 101 919 86 690 2,964,732 68% 32%
HLN Morning Express w/Robin Meade 5 130 5 94 404,463 73% 27%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 23 950 21 794 2,346,915 61% 39%
CNN New Day 286 1,914 177 1,254 66,017,620 57% 43%
Fox News Fox And Friends 160 919 117 690 2,964,732 68% 32%
HLN Morning Express w/Robin Meade 15 130 11 94 404,463 73% 27%
MSNBC MSNBC Live 109 3,818 76 2,491 10,645,428 56% 44%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 37 950 30 794 2,346,915 61% 39%
CNN New Day 299 1,914 192 1,254 66,017,620 57% 43%
Fox News Fox And Friends 178 919 137 690 2,964,732 68% 32%
HLN Morning Express w/Robin Meade 16 130 10 94 404,463 73% 27%
MSNBC MSNBC Live 235 3,818 176 2,491 10,645,428 56% 44%
MSNBC MSNBC Live 235 3,818 176 2,491 10,645,428 56% 44%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 86 950 72 794 2,346,915 61% 39%
CNN News Room 15 62 5 21 33,835 81% 19%
Fox News America’s Newsroom 71 152 52 113 1,111,621 69% 31%
HLN Morning Express w/Robin Meade 16 130 13 94 404,463 73% 27%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 8 0 8 14,996 100% 0%
CNN News Room 15 62 5 21 33,835 81% 19%
Fox News America’s Newsroom 41 152 34 113 1,111,621 69% 31%
HLN Morning Express w/Robin Meade 20 130 11 94 404,463 73% 27%
MSNBC MSNBC Live 271 3,818 237 2,491 10,645,428 56% 44%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 69 950 66 794 2,346,915 61% 39%
Al Jazeera Inside Story (11:30) 0 1 0 1 122 0% 0%
CNN @This Hour 73 260 59 208 18,585,016 59% 41%
Fox News America’s Newsroom 18 152 17 113 1,111,621 69% 31%
HLN Morning Express w/Robin Meade 11 130 8 94 404,463 73% 27%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 41 950 32 794 2,346,915 61% 39%
CNN Legal View w/Banfield 5 13 4 11 10,841 60% 40%
Fox News Happening Now 17 77 12 58 4,762,465 71% 29%
HLN HLN Now 0 73 0 65 119,297 25% 75%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 31 950 28 794 2,346,915 61% 39%
CNN Wolf 8 99 8 84 1,092,728 72% 28%
Fox News Happening Now 9 77 7 58 4,762,465 71% 29%
HLN HLN Now 1 73 1 65 119,297 25% 75%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 58 950 45 794 2,346,915 61% 39%
CNN News Room 1 62 1 21 33,835 81% 19%
Fox News Happening Now 12 77 8 58 4,762,465 71% 29%
HLN HLN Now 0 73 0 65 119,297 25% 75%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 9 62 2 21 33,835 81% 19%
Fox News Fox News Reporting 48 416 37 331 5,209,501 64% 36%
HLN HLN Now 2 73 2 65 119,297 25% 75%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 116 950 110 794 2,346,915 61% 39%
CNN News Room 1 62 1 21 33,835 81% 19%
Fox News Your World 56 180 39 145 776,543 58% 42%
HLN HLN Now 0 73 0 65 119,297 25% 75%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 0 1 0 1 122 0% 0%
CNN Parts Unknown 20 752 20 667 6,001,744 57% 43%
Fox News The Five 84 398 66 290 2,201,632 71% 29%
Fox News The Five w/Hosts 207 2,619 163 1,816 11,505,549 71% 29%
HLN What Would You Do? 0 0 0 0 0 0% 0%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 47 950 46 794 2,346,915 61% 39%
CNN Parts Unknown 22 752 22 667 6,001,744 57% 43%
Fox News Fox News Reporting 26 416 22 331 5,209,501 64% 36%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 2 55 2 37 1,468,340 55% 45%
CNN Parts Unknown 60 752 53 667 6,001,744 57% 43%
Fox News On The Record w/Greta Van Susteren 107 1,840 93 1,250 12,683,296 56% 44%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 34 950 25 794 2,346,915 61% 39%
CNN Parts Unknown 54 752 51 667 6,001,744 57% 43%
Fox News Bin Laden Special 38 90 34 79 1,103,320 54% 46%
HLN Nancy Grace 6 725 5 400 1,466,145 67% 33%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 89 752 85 667 6,001,744 57% 43%
Fox News Bin Laden Special 14 90 14 79 1,103,320 54% 46%
HLN Dr Drew On Call 4 295 4 225 7,751,338 59% 41%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 8 0 8 14,996 100% 0%
CNN Parts Unknown 47 752 43 667 6,001,744 57% 43%
Fox News Hannity 122 3,063 108 1,966 15,603,864 67% 33%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 21 950 20 794 2,346,915 61% 39%
CNN Parts Unknown 45 752 44 667 6,001,744 57% 43%
Fox News Bin Laden Special 9 90 7 79 1,103,320 54% 46%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.