Kelly, Hannity win Cable News Twitter on Thursday, November 6, 2014

Thursday saw the election surge subside as mention numbers reverted to more normal levels.  The Kelly File had the best hour on Twitter while Hannity had the best day overall.

Raw Data: 2014-11-06-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-11-06

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2326 Fox News: The Kelly File
Most Mentions During Day 7852 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 1 50 1 42 302,202 59% 41%
CNN Sombody’s Gotta Do It 1 71 1 63 103,487 58% 42%
Fox News The Kelly File 168 4,422 132 2,503 49,736,729 61% 39%
MSNBC The Rachel Maddow Show 254 3,783 167 2,104 10,406,010 54% 46%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 28 0 22 1,770,900 100% 0%
CNN CNN International 286 6,763 242 5,443 165,033,405 58% 42%
Fox News Hannity 218 7,852 168 4,482 68,379,852 61% 39%
MSNBC The Last Word w/Lawrence O’Donnell 9 1,273 9 745 6,573,884 53% 47%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 4 58 2 37 1,087,736 65% 35%
CNN CNN International 453 6,763 327 5,443 165,033,405 58% 42%
Fox News On The Record w/Greta Van Susteren 1 124 1 95 349,985 55% 45%
HLN Nancy Grace 18 1,834 8 497 3,761,390 19% 81%
MSNBC Hardball w/Chris Matthews 33 1,829 20 1,040 4,760,116 55% 45%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 25 1,466 22 1,067 3,620,329 47% 53%
Al Jazeera Inside Story 0 11 0 7 13,118 100% 0%
CNN CNN International 235 6,763 182 5,443 165,033,405 58% 42%
Fox News RedEye 856 2,172 131 903 8,682,861 68% 32%
MSNBC All In w/Chris Hayes 17 3,351 13 1,586 19,306,340 55% 45%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 50 0 42 302,202 59% 41%
CNN Early Start 0 1 0 1 85 100% 0%
Fox News The Five 0 0 0 0 0 0% 0%
MSNBC The Rachel Maddow Show 22 3,783 19 2,104 10,406,010 54% 46%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 0 58 0 37 1,087,736 65% 35%
CNN Early Start 1 1 1 1 85 100% 0%
Fox News FoxFriendsFirst 62 134 35 92 608,017 68% 32%
MSNBC First Look (5-5:30) 0 0 0 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 41 128 25 86 235,999 58% 42%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 30 1,466 28 1,067 3,620,329 47% 53%
CNN New Day 269 2,291 218 1,593 83,274,807 54% 46%
Fox News Fox And Friends 386 2,103 276 1,414 27,355,002 57% 43%
HLN Morning Express w/Robin Meade 21 294 20 217 1,285,070 72% 28%
MSNBC Morning Joe 1,049 6,013 392 2,249 16,430,660 45% 55%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 41 1,466 32 1,067 3,620,329 47% 53%
CNN New Day 322 2,291 259 1,593 83,274,807 54% 46%
Fox News Fox And Friends 540 2,103 350 1,414 27,355,002 57% 43%
HLN Morning Express w/Robin Meade 21 294 20 217 1,285,070 72% 28%
MSNBC Morning Joe 1,748 6,013 634 2,249 16,430,660 45% 55%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 78 1,466 56 1,067 3,620,329 47% 53%
CNN New Day 290 2,291 196 1,593 83,274,807 54% 46%
Fox News Fox And Friends 370 2,103 294 1,414 27,355,002 57% 43%
HLN Morning Express w/Robin Meade 25 294 23 217 1,285,070 72% 28%
MSNBC Morning Joe 1,320 6,013 571 2,249 16,430,660 45% 55%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 108 1,466 93 1,067 3,620,329 47% 53%
CNN News Room 12 100 10 52 947,045 62% 38%
Fox News America’s Newsroom 85 435 54 287 2,251,357 53% 47%
HLN Morning Express w/Robin Meade 56 294 47 217 1,285,070 72% 28%
MSNBC The Daily Run Down (Melvin) 78 95 50 65 158,885 59% 41%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 28 0 22 1,770,900 100% 0%
CNN News Room 4 100 3 52 947,045 62% 38%
Fox News America’s Newsroom 157 435 104 287 2,251,357 53% 47%
HLN Morning Express w/Robin Meade 26 294 21 217 1,285,070 72% 28%
MSNBC José Díaz-Balart 178 652 106 334 11,090,405 60% 40%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 101 1,466 85 1,067 3,620,329 47% 53%
Al Jazeera Inside Story (11:30) 0 11 0 7 13,118 100% 0%
CNN @This Hour 32 177 20 110 4,796,943 52% 48%
Fox News Happening Now 43 104 28 66 144,612 74% 26%
HLN Morning Express w/Robin Meade 16 294 11 217 1,285,070 72% 28%
MSNBC News Nation w/ Tamron Hall 115 442 63 298 2,819,912 60% 40%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 108 1,466 93 1,067 3,620,329 47% 53%
CNN Legal View w/Banfield 63 206 36 72 124,739 68% 32%
Fox News Outnumbered 561 2,172 306 1,393 10,943,702 72% 28%
HLN HLN Now 6 77 6 64 750,505 41% 59%
MSNBC Andrea Mitchell Reports 419 638 216 359 1,688,792 53% 47%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 99 1,466 75 1,067 3,620,329 47% 53%
CNN Wolf 131 1,444 92 1,128 46,898,264 64% 36%
Fox News Happening Now 18 104 12 66 144,612 74% 26%
HLN HLN Now 8 77 8 64 750,505 41% 59%
MSNBC Ronan Farrow Daily 135 673 87 510 7,672,846 37% 63%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 77 1,466 64 1,067 3,620,329 47% 53%
CNN News Room 24 100 12 52 947,045 62% 38%
Fox News The Real Story w/Gretchen Carlson 235 417 169 277 1,013,369 51% 49%
HLN HLN Now 10 77 7 64 750,505 41% 59%
MSNBC The Reid Report 240 1,104 90 636 4,635,033 43% 57%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 11 100 9 52 947,045 62% 38%
Fox News Shepard Smith Reporting 74 243 54 184 581,448 63% 37%
HLN HLN Now 6 77 6 64 750,505 41% 59%
MSNBC The Cycle 163 346 89 239 690,692 62% 38%
MSNBC The Cycle (w/ Host Accounts) 197 821 110 544 1,293,659 67% 33%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 86 1,466 81 1,067 3,620,329 47% 53%
CNN The Lead w/Jake Tapper 55 1,484 44 1,084 9,634,351 67% 33%
Fox News Your World 197 1,124 151 887 12,311,241 64% 36%
HLN HLN Now 2 77 2 64 750,505 41% 59%
MSNBC Now w/Alex Wagner 117 341 72 235 1,766,548 67% 33%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 3 11 2 7 13,118 100% 0%
CNN The Situation Room 58 1,444 44 1,128 46,898,264 64% 36%
Fox News The Five 0 0 0 0 0 0% 0%
Fox News The Five w/Hosts 1,168 4,373 736 2,813 20,888,945 67% 33%
MSNBC The Ed Show 1,822 3,223 756 1,360 12,381,852 57% 43%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 65 1,466 61 1,067 3,620,329 47% 53%
CNN The Situation Room (6 – 6:30) 112 1,444 71 1,128 46,898,264 64% 36%
Fox News Special Report w/Bret Baier 339 1,407 201 994 5,280,684 58% 42%
MSNBC PoliticsNation w/ Al Sharpton 59 150 51 123 1,347,504 58% 42%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 20 58 13 37 1,087,736 65% 35%
CNN Out Front w/Erin Burnett 336 1,286 248 988 62,340,141 63% 37%
Fox News On The Record w/Greta Van Susteren 40 124 25 95 349,985 55% 45%
MSNBC Hardball w/ Chris Matthews 791 1,829 375 1,040 4,760,116 55% 45%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 56 1,466 47 1,067 3,620,329 47% 53%
CNN Anderson Cooper 360 477 2,453 313 1,545 102,085,508 47% 53%
Fox News The O’Reilly Factor 464 1,569 332 1,175 6,631,774 66% 34%
HLN Nancy Grace 468 1,834 125 497 3,761,390 19% 81%
MSNBC All In w/ Chris Hayes 1,730 3,351 676 1,586 19,306,340 55% 45%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 282 1,334 208 849 45,049,876 53% 47%
Fox News The Kelly File 2,326 4,422 1,167 2,503 49,736,729 61% 39%
MSNBC The Rachel Maddow Show 1,003 3,783 423 2,104 10,406,010 54% 46%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 6 28 6 22 1,770,900 100% 0%
CNN CNN Tonight w/ Hosts 310 2,483 211 1,778 76,584,143 58% 42%
Fox News Hannity 2,139 7,852 1,241 4,482 68,379,852 61% 39%
MSNBC The Last Word w/Lawrence O’Donnell 616 1,273 334 745 6,573,884 53% 47%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 39 1,466 28 1,067 3,620,329 47% 53%
Comedy Central The Daily Show (11-11:30) 238 2,541 200 2,179 17,307,530 58% 42%
Comedy Central The Colbert Report (11:30-12am) 206 3,359 186 3,009 23,395,452 52% 48%
Fox News The O’Reilly Factor 86 1,569 75 1,175 6,631,774 66% 34%
MSNBC All In w/Chris Hayes 140 3,351 91 1,586 19,306,340 55% 45%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.