Melissa Harris-Perry wins Cable News Twitter on Sunday, September 14, 2014

I added John Oliver’s HBO show, Last Week Tonight, to the ratings mix.  Whether that’s appropriate or not is an interesting issue, but as you will see below it is a non-trivial change.  You can always review the detailed numbers to factor it in our out of the rankings, and I will try to footnote things if the show tops the charts as it does this week.

Sunday was somewhat a tie between MSNBC’s The Melissa Harris-Perry Show and HBO’s Last Week Tonight for most mentions during a broadcast (see note 1 below the jump).  In terms of most mentions during the day, Meet The Press won, although if you remove it from the running (given that many of the mentions are driven by broadcast TV rather than cable TV), then The Melissa Harris-Perry Show would have won that as well. (See note 2 below the jump).

All in all, then, The Melissa Harris-Perry Show won Cable News Twitter Sunday.

Note 1: I only measure mentions on an hour by hour basis, so technically speaking Last Week Tonight’s numbers include a half hour of tweets after the 30 minute show ended. Is that important? Is any of this important? I’ll leave that to you.

Note 2: Tweets throughout the day are always a shakier measure than tweets during the broadcast.  It’s not just Meet The Press, but any time the show or host has significant exposure outside of their cable news broadcast.  Sean Hannity is a great example of this, with his radio show generating a large number of those mentions that are indistinguishable (to a computer) from those of the cable news show.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-09-14

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1666 HBO: Last Week Tonight
Most Mentions During Day 7480 MSNBC: Meet The Press

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 1 5 1 5 18,143 100% 0%
Fox News Judge Jeanine 105 2,340 83 1,575 8,459,662 60% 40%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 30 826 16 659 1,418,095 56% 44%
Fox News 13 Hours at Benghazi 11 304 6 236 1,798,372 61% 39%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera TechKnow 0 0 0 0 0 0% 0%
Fox News RedEye 161 914 51 590 2,770,118 72% 28%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 8 826 5 659 1,418,095 56% 44%
Fox News Huckabee 1 230 1 149 785,351 44% 56%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 7 826 7 659 1,418,095 56% 44%
CNN CNN International 166 3,603 155 3,009 52,795,165 52% 48%
Fox News Judge Jeanine 16 2,340 13 1,575 8,459,662 60% 40%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 14 826 13 659 1,418,095 56% 44%
CNN CNN International 180 3,603 175 3,009 52,795,165 52% 48%
Fox News Huckabee 1 230 1 149 785,351 44% 56%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 17 826 14 659 1,418,095 56% 44%
CNN New Day 25 1,909 23 1,028 23,705,685 47% 53%
Fox News Fox and Friends Weekend 90 693 51 387 2,413,329 63% 37%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 49 826 40 659 1,418,095 56% 44%
CNN New Day 56 1,909 49 1,028 23,705,685 47% 53%
CNN Sanjay Gupta MD (7:30) 10 149 9 117 403,529 36% 64%
Fox News Fox and Friends Weekend 105 693 69 387 2,413,329 63% 37%
HLN Weekend Express 5 51 4 30 69,455 65% 35%
MSNBC Your Business (7:30) 5 11 4 9 14,252 43% 57%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 41 826 35 659 1,418,095 56% 44%
CNN New Day 57 1,909 52 1,028 23,705,685 47% 53%
CNN Inside Politics 33 204 23 180 15,480,642 65% 35%
Fox News Fox and Friends Weekend 99 693 74 387 2,413,329 63% 37%
HLN Weekend Express 1 51 1 30 69,455 65% 35%
MSNBC Up w/Steve Kornacki 615 2,179 242 998 8,114,563 48% 52%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN State of the Union 98 731 76 538 30,311,776 58% 42%
Fox News Fox and Friends Weekend 98 693 65 387 2,413,329 63% 37%
HLN Weekend Express 11 51 5 30 69,455 65% 35%
MSNBC Up w/Steve Kornacki 634 2,179 285 998 8,114,563 48% 52%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN GPS w/Fareed Zakaria 88 358 82 292 3,043,436 56% 44%
Fox News Sunday Morning Futures 42 284 30 226 9,801,518 67% 33%
HLN Weekend Express 6 51 4 30 69,455 65% 35%
MSNBC Melissa Harris-Perry Show 678 3,305 290 1,360 9,904,991 45% 55%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 63 826 59 659 1,418,095 56% 44%
CNN Reliable Sources 115 339 73 205 20,113,598 63% 37%
Fox News #MediaBuzz 92 267 69 181 4,343,431 67% 33%
HLN Weekend Express 9 51 6 30 69,455 65% 35%
MSNBC Melissa Harris-Perry Show 1,659 3,305 653 1,360 9,904,991 45% 55%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 47 826 45 659 1,418,095 56% 44%
CNN State of the Union w/Candy Crowley 272 731 201 538 30,311,776 58% 42%
Fox News America’s News HQ 8 190 7 116 5,778,992 80% 20%
Fox News Sunday Housecall 5 7 4 6 6,331 20% 80%
HLN Weekend Express 9 51 6 30 69,455 65% 35%
MSNBC Weekends w/ Alex Witt 48 118 37 91 633,661 73% 27%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 37 826 33 659 1,418,095 56% 44%
CNN GPS w/Fareed Zakaria 21 358 16 292 3,043,436 56% 44%
Fox News America’s News HQ 73 190 34 116 5,778,992 80% 20%
MSNBC Weekends w/Alex Witt 16 118 16 91 633,661 73% 27%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 34 826 30 659 1,418,095 56% 44%
CNN News Room 2 32 1 21 66,347 87% 13%
Fox News Fox News Sunday 134 2,911 97 1,662 24,946,215 57% 43%
MSNBC Meet The Press 514 7,480 278 4,113 56,517,774 55% 45%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 32 1 21 66,347 87% 13%
Fox News America’s News HQ 3 190 2 116 5,778,992 80% 20%
Fox News WSJ Editorial Report (3:00) 7 9 2 4 1,533 88% 13%
MSNBC MSNBC Live 22 152 14 112 191,269 43% 57%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 70 826 65 659 1,418,095 56% 44%
CNN News Room 1 32 1 21 66,347 87% 13%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0 0 0 0% 0%
Fox News Sunday Housecall (4:30) 0 7 0 6 6,331 20% 80%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 0 13 0 13 26,310 60% 40%
CNN News Room 5 32 2 21 66,347 87% 13%
Fox News #MediaBuzz 16 267 14 181 4,343,431 67% 33%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 43 826 40 659 1,418,095 56% 44%
CNN News Room 1 32 1 21 66,347 87% 13%
Fox News Fox News Sunday 88 2,911 47 1,662 24,946,215 57% 43%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Fox Report Weekend 0 0 0 0 0 0% 0%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 26 826 24 659 1,418,095 56% 44%
CNN The Hunt with John Walsh 5 62 5 49 102,298 83% 17%
Fox News Huckabee 57 230 40 149 785,351 44% 56%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Hunt with John Walsh 4 62 4 49 102,298 83% 17%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 2 6 2 6 7,461 50% 50%
CNN The Hunt with John Walsh 7 62 7 49 102,298 83% 17%
Fox News Stossel 1 36 1 31 88,272 50% 50%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 46 826 43 659 1,418,095 56% 44%
CNN The Hunt with John Walsh 6 62 6 49 102,298 83% 17%
Fox News Huckabee 24 230 16 149 785,351 44% 56%
HBO Last Week Tonight 1,666 2,927 1,270 2,239 5,021,279 63% 37%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.