Cable News Twitter Ratings for Tuesday, March 11, 2014 – Farrow gets the Colbert Bump

The irony: Ronan Farrow appeared on The Colbert Report last night and that show got more than 10 times the mentions, in a half hour, than Ronan Farrow Daily received earlier in the day.  Enough mentions, in fact, to give The Colbert Report a best (half-) hour win for the day.  Perhaps there’s just more millennials watching TV 11:30 at night than 1pm in the afternoon?

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-03-11

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2050 Comedy Central: The Colbert Report (11:30-12am)
Most Mentions During Day 7763 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 43 377 57% 43%
Fox News The Kelly File 104 2733 57% 43%
MSNBC The Rachel Maddow Show 80 3148 52% 48%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 22 2398 52% 48%
Fox News Hannity 430 7078 58% 42%
MSNBC The Last Word w/Lawrence O’Donnell 20 919 54% 46%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 28 1816 61% 39%
Fox News On The Record w/Greta Van Susteren 6 847 57% 43%
MSNBC Hardball w/Chris Matthews 27 764 66% 34%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 14 1816 61% 39%
Al Jazeera The Stream 5 898 70% 30%
Fox News RedEye 64 1107 65% 35%
MSNBC All In w/Chris Hayes 16 2286 53% 47%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 20 654 67% 33%
MSNBC The Rachel Maddow Show 12 3148 52% 48%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 50 1816 61% 39%
CNN EarlyStartCNN 0 1 0% 0%
Fox News FoxFriendsFirst 76 161 73% 27%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 1 100 69% 31%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 59 1816 61% 39%
CNN New Day 386 1683 51% 49%
Fox News Fox And Friends 170 1201 57% 43%
HLN Morning Express w/Robin Meade 10 424 60% 40%
MSNBC Morning Joe 698 4376 57% 43%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 98 1816 61% 39%
CNN New Day 362 1683 51% 49%
Fox News Fox And Friends 273 1201 57% 43%
HLN Morning Express w/Robin Meade 37 424 60% 40%
MSNBC Morning Joe 1182 4376 57% 43%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 99 1816 61% 39%
CNN New Day 259 1683 51% 49%
Fox News Fox And Friends 211 1201 57% 43%
HLN Morning Express w/Robin Meade 65 424 60% 40%
MSNBC Morning Joe 1065 4376 57% 43%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 3 91 52% 48%
CNN News Room 5 33 45% 55%
Fox News America’s Newsroom 3 34 67% 33%
HLN Morning Express w/Robin Meade 64 424 60% 40%
MSNBC The Daily Run Down 212 1585 70% 30%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 104 1816 61% 39%
CNN News Room 6 33 45% 55%
Fox News America’s Newsroom 24 34 67% 33%
HLN Morning Express w/Robin Meade 31 424 60% 40%
MSNBC Jansing & Co. 24 54 80% 20%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 131 1816 61% 39%
Al Jazeera Inside Story (11:30) 1 16 50% 50%
CNN @This Hour 52 1278 55% 45%
Fox News Happening Now 20 113 68% 32%
HLN Morning Express w/Robin Meade 28 424 60% 40%
MSNBC News Nation w/ Tamron Hall 56 251 52% 48%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 130 1816 61% 39%
Al Jazeera The Stream (12:30) 34 898 70% 30%
CNN Legal View w/Banfield 27 39 59% 41%
Fox News Happening Now 31 113 68% 32%
HLN On The Case 71 363 35% 65%
MSNBC Andrea Mitchell Reports 74 612 53% 47%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 77 1816 61% 39%
CNN Wolf 108 965 61% 39%
Fox News America’s News HQ 1 3 0% 100%
HLN On The Case 105 363 35% 65%
MSNBC Ronan Farrow Daily 166 849 58% 42%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 36 1816 61% 39%
CNN News Room 4 33 45% 55%
Fox News The Real Story w/Gretchen Carlson 71 258 72% 28%
HLN On The Case 27 363 35% 65%
MSNBC The Reid Report 102 651 47% 53%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 10 33 45% 55%
Fox News Shepard Smith Reporting 510 769 65% 35%
HLN News Now 31 363 35% 65%
MSNBC The Cycle 92 250 57% 43%
MSNBC The Cycle (w/ Host Accounts) 147 1050 60% 40%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 132 1816 61% 39%
CNN The Lead w/Jake Tapper 255 1236 63% 37%
Fox News Your World 380 836 67% 33%
HLN News Now 24 363 35% 65%
MSNBC Now w/Alex Wagner 98 228 60% 40%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 8 16 50% 50%
CNN The Situation Room 83 965 61% 39%
Fox News The Five 351 654 67% 33%
Fox News The Five w/Hosts 1083 3942 66% 34%
HLN What Would You Do? 0 0 0% 0%
MSNBC The Ed Show 1577 3121 56% 44%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 84 1816 61% 39%
CNN The Situation Room (6 – 6:30) 85 965 61% 39%
CNN Crossfire (6:30 – 7) 0 1 0% 100%
CNN Crossfire With Hosts (6:30 – 7) 56 706 67% 33%
Fox News Special Report w/Bret Baier 201 864 58% 42%
HLN What Would You Do? 0 0 0% 0%
MSNBC PoliticsNation w/ Al Sharpton 314 1189 57% 43%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 1 55 73% 27%
Al Jazeera The Stream (7:30 – 8) 215 898 70% 30%
CNN Out Front w/Erin Burnett 175 367 74% 26%
E E! News 618 7763 21% 79%
Fox News On The Record w/Greta Van Susteren 167 847 57% 43%
HLN Jane Velez-Mitchell 83 332 28% 72%
MSNBC Hardball w/ Chris Matthews 217 764 66% 34%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 82 1816 61% 39%
CNN Anderson Cooper 360 844 2398 52% 48%
Fox News The O’Reilly Factor 306 1071 62% 38%
HLN Nancy Grace 772 1211 46% 54%
MSNBC All In w/ Chris Hayes 881 2286 53% 47%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 66 36% 64%
CNN Piers Morgan Live 175 377 57% 43%
Fox News The Kelly File 1503 2733 57% 43%
HLN Dr Drew On Call 187 378 27% 73%
MSNBC The Rachel Maddow Show 1062 3148 52% 48%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 16 91 52% 48%
Fox News Hannity 1252 7078 58% 42%
MSNBC The Last Word w/Lawrence O’Donnell 354 919 54% 46%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 36 1816 61% 39%
Comedy Central The Daily Show (11-11:30) 472 2963 54% 46%
Comedy Central The Colbert Report (11:30-12am) 2050 7040 61% 39%
E E! News (11:30pm) 126 7763 21% 79%
Fox News The O’Reilly Factor 187 1071 62% 38%
MSNBC All In w/Chris Hayes 77 2286 53% 47%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.