Cable News Twitter Ratings for Friday, March 7, 2014 – Big Ed Wins

MSNBC’s the Ed Show managed to bag the best hour on Friday with over 1600 mentions during its broadcast.  That’s a bit more impressive when you consider that only 4 shows managed to make it over 1000 mentions besides Ed: Morning Joe, AC 360, and All In with Chris Hayes.  

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-03-07

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1627 MSNBC: The Ed Show
Most Mentions During Day 10919 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 23 824 57% 43%
Fox News The Kelly File 180 1081 68% 32%
MSNBC The Rachel Maddow Show 418 7584 53% 47%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 34 6746 51% 49%
Fox News Hannity 358 7671 65% 35%
MSNBC The Last Word w/Lawrence O’Donnell 25 377 50% 50%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 31 2191 64% 36%
Fox News On The Record w/Greta Van Susteren 15 1533 61% 39%
MSNBC Hardball w/Chris Matthews 23 1055 52% 48%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 22 2191 64% 36%
Al Jazeera The Stream 6 812 50% 50%
Fox News RedEye 14 408 66% 34%
MSNBC All In w/Chris Hayes 10 3363 56% 44%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 26 506 66% 34%
MSNBC The Rachel Maddow Show 105 7584 53% 47%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 26 2191 64% 36%
CNN EarlyStartCNN 0 0 0% 0%
Fox News FoxFriendsFirst 46 100 73% 27%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 20 75 52% 48%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 30 2191 64% 36%
CNN New Day 124 1103 54% 46%
Fox News Fox And Friends 143 983 64% 36%
HLN Morning Express w/Robin Meade 26 577 56% 44%
MSNBC Morning Joe 575 3380 51% 49%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 81 2191 64% 36%
CNN New Day 172 1103 54% 46%
Fox News Fox And Friends 247 983 64% 36%
HLN Morning Express w/Robin Meade 95 577 56% 44%
MSNBC Morning Joe 1087 3380 51% 49%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 144 2191 64% 36%
CNN New Day 180 1103 54% 46%
Fox News Fox And Friends 233 983 64% 36%
HLN Morning Express w/Robin Meade 108 577 56% 44%
MSNBC Morning Joe 858 3380 51% 49%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 3 113 44% 56%
CNN News Room 4 47 78% 22%
Fox News America’s Newsroom 14 44 58% 42%
HLN Morning Express w/Robin Meade 118 577 56% 44%
MSNBC The Daily Run Down 229 597 71% 29%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 117 2191 64% 36%
CNN News Room 4 47 78% 22%
Fox News America’s Newsroom 19 44 58% 42%
HLN Morning Express w/Robin Meade 48 577 56% 44%
MSNBC Jansing & Co. 115 153 76% 24%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 95 2191 64% 36%
Al Jazeera Inside Story (11:30) 2 41 20% 80%
CNN @This Hour 29 778 56% 44%
Fox News Happening Now 14 29 84% 16%
HLN Morning Express w/Robin Meade 30 577 56% 44%
MSNBC News Nation w/ Tamron Hall 101 349 56% 44%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 95 2191 64% 36%
Al Jazeera The Stream (12:30) 36 812 50% 50%
CNN Legal View w/Banfield 19 58 87% 13%
Fox News Happening Now 4 29 84% 16%
HLN On The Case 77 592 36% 64%
MSNBC Andrea Mitchell Reports 502 921 64% 36%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 106 2191 64% 36%
CNN Wolf 43 397 70% 30%
Fox News America’s News HQ 12 30 79% 21%
HLN On The Case 132 592 36% 64%
MSNBC Ronan Farrow Daily 202 863 60% 40%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 100 2191 64% 36%
CNN News Room 2 47 78% 22%
Fox News The Real Story w/Gretchen Carlson 110 315 79% 21%
HLN On The Case 140 592 36% 64%
MSNBC The Reid Report 233 1000 42% 58%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 47 78% 22%
Fox News Shepard Smith Reporting 111 233 56% 44%
HLN News Now 46 592 36% 64%
MSNBC The Cycle 147 426 54% 46%
MSNBC The Cycle (w/ Host Accounts) 192 1072 60% 40%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 117 2191 64% 36%
CNN The Lead w/Jake Tapper 110 1340 59% 41%
Fox News Your World 211 851 68% 32%
HLN News Now 17 592 36% 64%
MSNBC Now w/Alex Wagner 179 478 57% 43%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 17 41 20% 80%
CNN The Situation Room 35 397 70% 30%
Fox News The Five 168 506 66% 34%
Fox News The Five w/Hosts 731 2811 69% 31%
HLN What Would You Do? 1 2 0% 0%
MSNBC The Ed Show 1627 3756 53% 47%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 73 2191 64% 36%
CNN The Situation Room (6 – 6:30) 54 397 70% 30%
CNN Crossfire (6:30 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 396 1570 69% 31%
Fox News Special Report w/Bret Baier 125 578 64% 36%
HLN What Would You Do? 1 2 0% 0%
MSNBC PoliticsNation w/ Al Sharpton 633 1440 50% 50%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 8 176 54% 46%
Al Jazeera The Stream (7:30 – 8) 199 812 50% 50%
CNN Out Front w/Erin Burnett 88 374 69% 31%
E E! News 417 10919 25% 75%
Fox News On The Record w/Greta Van Susteren 405 1533 61% 39%
HLN Jane Velez-Mitchell 85 531 27% 73%
MSNBC Hardball w/ Chris Matthews 436 1055 52% 48%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 152 2191 64% 36%
CNN Anderson Cooper 360 1256 6746 51% 49%
Fox News The O’Reilly Factor 57 607 55% 45%
MSNBC All In w/ Chris Hayes 1392 3363 56% 44%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 23 142 59% 41%
CNN Piers Morgan Live 510 824 57% 43%
Fox News The Kelly File 261 1081 68% 32%
MSNBC The Rachel Maddow Show 578 7584 53% 47%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 34 113 44% 56%
CNN Crossfire (Repeat 10-10:30) 0 0 0% 0%
Fox News The Five 8 506 66% 34%
HBO Real Time w/Bill Maher (Rerun) 64 5687 53% 47%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 258 2191 64% 36%
CNN Outfront w/Burnett 10 374 69% 31%
E E! News (11:30pm) 130 10919 25% 75%
Fox News The O’Reilly Factor 57 607 55% 45%
HBO Real Time w/Bill Maher (Rerun) 35 5687 53% 47%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.