Cable News Twitter Ratings for Thursday, March 6, 2014 — Maddow Did It.

Rachel Maddow’s documentary, “Why we did it”, won the best hour in Cable News Thursday, narrowly beating out The Ed Show, which also had a strong day.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-03-06

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2624 MSNBC: The Rachel Maddow Show
Most Mentions During Day 11990 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 46 587 63% 37%
Fox News The Kelly File 50 2843 60% 40%
MSNBC The Rachel Maddow Show 195 7725 49% 51%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 51 2343 58% 42%
Fox News Hannity 328 7850 63% 37%
MSNBC The Last Word w/Lawrence O’Donnell 107 1642 56% 44%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 26 2856 66% 34%
Fox News On The Record w/Greta Van Susteren 27 1736 59% 41%
MSNBC Hardball w/Chris Matthews 18 1492 54% 46%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 12 2856 66% 34%
Al Jazeera The Stream 2 891 42% 58%
Fox News RedEye 49 627 77% 23%
MSNBC All In w/Chris Hayes 20 3553 57% 43%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 5 1121 66% 34%
MSNBC The Rachel Maddow Show 28 7725 49% 51%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 46 2856 66% 34%
CNN EarlyStartCNN 0 0 0% 0%
Fox News FoxFriendsFirst 27 48 79% 21%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 14 44 53% 47%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 42 2856 66% 34%
CNN New Day 185 1527 56% 44%
Fox News Fox And Friends 214 1298 65% 35%
HLN Morning Express w/Robin Meade 37 467 54% 46%
MSNBC Morning Joe 1755 7109 48% 52%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 80 2856 66% 34%
CNN New Day 271 1527 56% 44%
Fox News Fox And Friends 271 1298 65% 35%
HLN Morning Express w/Robin Meade 95 467 54% 46%
MSNBC Morning Joe 2074 7109 48% 52%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 167 2856 66% 34%
CNN New Day 397 1527 56% 44%
Fox News Fox And Friends 271 1298 65% 35%
HLN Morning Express w/Robin Meade 94 467 54% 46%
MSNBC Morning Joe 1720 7109 48% 52%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 3 108 67% 33%
CNN News Room 1 42 48% 52%
Fox News America’s Newsroom 7 23 60% 40%
HLN Morning Express w/Robin Meade 57 467 54% 46%
MSNBC The Daily Run Down 91 376 51% 49%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 112 2856 66% 34%
CNN News Room 1 42 48% 52%
Fox News America’s Newsroom 4 23 60% 40%
HLN Morning Express w/Robin Meade 34 467 54% 46%
MSNBC Jansing & Co. 110 193 63% 37%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 127 2856 66% 34%
Al Jazeera Inside Story (11:30) 0 15 29% 71%
CNN @This Hour 31 975 58% 42%
Fox News Happening Now 13 53 78% 23%
HLN Morning Express w/Robin Meade 35 467 54% 46%
MSNBC News Nation w/ Tamron Hall 80 293 51% 49%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 169 2856 66% 34%
Al Jazeera The Stream (12:30) 35 891 42% 58%
CNN Legal View w/Banfield 21 50 56% 44%
Fox News Happening Now 22 53 78% 23%
HLN On The Case 83 473 33% 67%
MSNBC Andrea Mitchell Reports 184 508 63% 38%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 122 2856 66% 34%
CNN Wolf 77 746 67% 33%
Fox News America’s News HQ 5 19 100% 0%
HLN On The Case 88 473 33% 67%
MSNBC Ronan Farrow Daily 236 988 60% 40%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 172 2856 66% 34%
CNN News Room 8 42 48% 52%
Fox News The Real Story w/Gretchen Carlson 134 383 69% 31%
HLN On The Case 95 473 33% 67%
MSNBC The Reid Report 208 1041 44% 56%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 10 42 48% 52%
Fox News Shepard Smith Reporting 67 232 64% 36%
HLN News Now 33 473 33% 67%
MSNBC The Cycle 189 514 52% 48%
MSNBC The Cycle (w/ Host Accounts) 290 1573 60% 40%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 150 2856 66% 34%
CNN The Lead w/Jake Tapper 156 1192 59% 41%
Fox News Your World 158 461 60% 40%
HLN News Now 6 473 33% 67%
MSNBC Now w/Alex Wagner 112 504 62% 38%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 4 15 29% 71%
CNN The Situation Room 134 746 67% 33%
Fox News The Five 517 1121 66% 34%
Fox News The Five w/Hosts 835 3558 67% 33%
HLN What Would You Do? 0 1 100% 0%
MSNBC The Ed Show 2536 5627 54% 46%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 181 2856 66% 34%
CNN The Situation Room (6 – 6:30) 39 746 67% 33%
CNN Crossfire (6:30 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 691 1856 70% 30%
Fox News Special Report w/Bret Baier 199 677 65% 35%
HLN What Would You Do? 1 1 100% 0%
MSNBC PoliticsNation w/ Al Sharpton 582 1259 47% 53%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 10 178 77% 23%
Al Jazeera The Stream (7:30 – 8) 185 891 42% 58%
CNN Out Front w/Erin Burnett 466 1076 77% 23%
E E! News 776 11990 21% 79%
Fox News On The Record w/Greta Van Susteren 301 1736 59% 41%
HLN Jane Velez-Mitchell 90 391 29% 71%
MSNBC Hardball w/ Chris Matthews 666 1492 54% 46%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 130 2856 66% 34%
CNN Anderson Cooper 360 555 2343 58% 42%
Fox News The O’Reilly Factor 279 950 60% 40%
HLN Nancy Grace 544 1234 36% 64%
MSNBC All In w/ Chris Hayes 1253 3553 57% 43%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 43 191 64% 36%
CNN Piers Morgan Live 304 587 63% 37%
Fox News The Kelly File 1880 2843 60% 40%
HLN Dr Drew On Call 158 267 37% 63%
MSNBC The Rachel Maddow Show 2624 7725 49% 51%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 47 108 67% 33%
CNN Anderson Cooper 360 108 2343 58% 42%
Fox News Hannity 1645 7850 63% 37%
MSNBC The Last Word w/Lawrence O’Donnell 400 1642 56% 44%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 78 2856 66% 34%
CNN Outfront w/Burnett 41 1076 77% 23%
CNN Anderson Cooper 360 138 2343 58% 42%
Comedy Central The Daily Show (11-11:30) 540 3531 58% 42%
Comedy Central The Colbert Report (11:30-12am) 1852 5601 57% 43%
E E! News (11:30pm) 362 11990 21% 79%
Fox News The O’Reilly Factor 53 950 60% 40%
MSNBC All In w/Chris Hayes 152 3553 57% 43%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.