No fights broke out on Twitter Friday, as most cable news shows took black friday off. The Kelly File was the accidental winner of the day, with 488 mentions during her show, but that number is about 1/5th of what the typical winner gets. Tomorrow’s schedule returns to weekend normal, more or less, so we should see the month end on a more typical volume of activity.
Or maybe not, if you all are still out shopping. My word of advice: as Sergeant Esterhaus always said, Let’s be careful out there.
Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.
Cable News Ratings for 2013-11-29
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 488 | Fox News: The Kelly File |
| Most Mentions During Day | 2793 | Fox News: Hannity |
Overall ratings by network
| Network | Tweet Count | Unique Tweeters | Reach | Male | Female |
| CNN | 12634 | 9452 | 73695954 | 67 % | 33 % |
| Fox News | 12052 | 6812 | 49888611 | 67 % | 33 % |
| MSNBC | 7844 | 4553 | 46780028 | 53 % | 47 % |
| HLN | 3223 | 3157 | 2924128 | 42 % | 58 % |
| E | 1722 | 1266 | 2570174 | 24 % | 76 % |
| Al Jazeera | 1662 | 1125 | 5903773 | 57 % | 43 % |
| Comedy Central | 1628 | 1409 | 3492590 | 60 % | 40 % |
| HBO | 316 | 238 | 930117 | 71 % | 29 % |
For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows
Most popular hastags
| Hashtag | Count |
| #cnn | 3203 |
| #charity | 2991 |
| #wow | 2991 |
| #marathons | 2989 |
| #amazing | 2989 |
| #jayblack | 2989 |
| #las | 2988 |
| #tcot | 2396 |
| #lnyhbt | 2328 |
| #obamacare | 1109 |
Ratings for individual time slots
Ratings for 12 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | The Kelly File | 67 | 1538 | 59% | 41% |
Ratings for 2 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | On The Record w/Greta Van Susteren | 5 | 557 | 56% | 44% |
Ratings for 3 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | Special Report w/Bret Baier | 0 | 75 | 70% | 30% |
Ratings for 4 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | The Five | 4 | 289 | 78% | 22% |
Ratings for 5 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | EarlyStartCNN | 19 | 68 | 29% | 71% |
| Fox News | FoxFriendsFirst | 17 | 51 | 66% | 34% |
| MSNBC | First Look (5-5:30) | 0 | 0 | 0% | 0% |
Ratings for 6 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day | 70 | 747 | 47% | 53% |
| Fox News | Fox And Friends | 18 | 263 | 70% | 30% |
| HLN | Morning Express w/Robin Meade | 10 | 54 | 55% | 45% |
| MSNBC | Hardball w/ Chris Matthews | 8 | 441 | 62% | 38% |
Ratings for 7 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day | 93 | 747 | 47% | 53% |
| Fox News | Fox And Friends | 29 | 263 | 70% | 30% |
| HLN | Morning Express w/Robin Meade | 13 | 54 | 55% | 45% |
| MSNBC | Morning Joe | 138 | 1000 | 51% | 49% |
Ratings for 8 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day | 94 | 747 | 47% | 53% |
| Fox News | Fox And Friends | 88 | 263 | 70% | 30% |
| HLN | Morning Express w/Robin Meade | 3 | 54 | 55% | 45% |
| MSNBC | Morning Joe | 257 | 1000 | 51% | 49% |
Ratings for 9 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 4 | 29 | 55% | 45% |
| Fox News | America’s Newsroom | 12 | 44 | 67% | 33% |
| HLN | Morning Express w/Robin Meade | 3 | 54 | 55% | 45% |
| MSNBC | MSNBC Live w/ Thomas Roberts | 2 | 250 | 61% | 39% |
Ratings for 10 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 4 | 29 | 55% | 45% |
| Fox News | America’s Newsroom | 13 | 44 | 67% | 33% |
| HLN | Morning Express w/Robin Meade | 4 | 54 | 55% | 45% |
| MSNBC | MSNBC Live w/ Thomas Roberts | 4 | 250 | 61% | 39% |
Ratings for 11 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Legal View w/Banfield | 7 | 30 | 82% | 18% |
| Fox News | Happening Now | 2 | 104 | 79% | 21% |
| HLN | Morning Express w/Robin Meade | 2 | 54 | 55% | 45% |
| MSNBC | MSNBC Live w/ Thomas Roberts | 123 | 250 | 61% | 39% |
Ratings for 12 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Around the World (News Room) | 7 | 29 | 55% | 45% |
| Fox News | Happening Now | 15 | 104 | 79% | 21% |
| HLN | ShowBiz Tonight | 0 | 4 | 0% | 100% |
| MSNBC | Hardball w/ Chris Matthews | 153 | 441 | 62% | 38% |
Ratings for 1 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 0 | 29 | 55% | 45% |
| Fox News | America’s News HQ | 0 | 9 | 50% | 50% |
| MSNBC | MSNBC Live w/ Thomas Roberts | 16 | 250 | 61% | 39% |
| MSNBC | MSNBC Live w/ Thomas Roberts | 16 | 250 | 61% | 39% |
Ratings for 2 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 4 | 29 | 55% | 45% |
| Fox News | The Real Story w/Gretchen Carlson | 1 | 19 | 93% | 7% |
| MSNBC | MSNBC Live w/ Thomas Roberts | 4 | 250 | 61% | 39% |
| MSNBC | MSNBC Live w/ Thomas Roberts | 4 | 250 | 61% | 39% |
Ratings for 3 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 0 | 29 | 55% | 45% |
| Fox News | Shepard Smith Reporting | 7 | 28 | 72% | 28% |
| MSNBC | MSNBC Live w/ Thomas Roberts | 42 | 250 | 61% | 39% |
Ratings for 4 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Lead w/Jake Tapper | 13 | 75 | 50% | 50% |
| Fox News | Your World | 58 | 129 | 77% | 23% |
| MSNBC | Hardball w/ Chris Matthews | 88 | 441 | 62% | 38% |
Ratings for 5 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Inside Story (5-5:30) | 0 | 4 | 0% | 100% |
| CNN | The Situation Room | 25 | 218 | 75% | 25% |
| Fox News | The Five | 122 | 289 | 78% | 22% |
| Fox News | The Five w/Hosts | 401 | 1504 | 72% | 28% |
Ratings for 6 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Situation Room (6 – 6:30) | 33 | 218 | 75% | 25% |
| CNN | Crossfire (6:30 – 7) | 0 | 0 | 0% | 0% |
| CNN | Crossfire With Hosts (6:30 – 7) | 36 | 661 | 64% | 36% |
| Fox News | Special Report w/Bret Baier | 12 | 75 | 70% | 30% |
Ratings for 7 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Real Money with Ali Velshi (7 – 7:30) | 2 | 58 | 63% | 37% |
| Al Jazeera | The Stream (7:30 – 8) | 48 | 250 | 69% | 31% |
| E | E! News | 166 | 1722 | 24% | 76% |
| Fox News | On The Record w/Greta Van Susteren | 61 | 557 | 56% | 44% |
Ratings for 8 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | The O’Reilly Factor | 20 | 230 | 74% | 26% |
Ratings for 9 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | America Tonight | 6 | 128 | 56% | 44% |
| Fox News | The Kelly File | 488 | 1538 | 59% | 41% |
Ratings for 10 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Consider This | 6 | 36 | 46% | 54% |
| Fox News | Hannity | 278 | 2793 | 66% | 34% |
Ratings for 11 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | The O’Reilly Factor | 16 | 230 | 74% | 26% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
- Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
- Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
- Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
- Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
- Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.