Melissa Harris-Perry had a strong Sunday on Twitter, winning both best-hour and best-day of all cable news shows broadcast on Sunday. It was interesting to see that MSNBC, even though it had fewer mentions than CNN, managed to achieve a much larger reach for messages; usually CNN has the largest reach of any network (see the definition of reach at the end of the article).
Looking ahead to Monday, CNN has Rob Ford on tap for an interview; this has been Twitter gold for Anderson Cooper in the past and I would be surprised if it doesn’t pay off again. We can see Rob Ford hashtags running strong on Sunday; this is a sure sign of things to come. It’s a bit funny, since Ford isn’t a US story per se…
Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.
Cable News Ratings for 2013-11-17
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 1750 | MSNBC: Melissa Harris-Perry Show |
| Most Mentions During day | 3997 | MSNBC: Melissa Harris-Perry Show |
Overall ratings by network
| Network | Tweet Count | Unique Tweeters | Reach | Male | Female |
| CNN | 31753 | 22206 | 211049208 | 52 % | 48 % |
| MSNBC | 18595 | 8927 | 419857567 | 47 % | 53 % |
| Fox News | 15913 | 9197 | 93922366 | 61 % | 39 % |
| HBO | 2475 | 2322 | 1523923 | 69 % | 31 % |
| Comedy Central | 1801 | 1292 | 6301140 | 57 % | 43 % |
| E | 1312 | 1077 | 3261269 | 33 % | 67 % |
| HLN | 614 | 418 | 3288708 | 45 % | 55 % |
| FXX | 183 | 148 | 692500 | 54 % | 46 % |
For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows
Most popular hastags
| Hashtag | Count |
| #nerdland | 2978 |
| #blackfish | 2581 |
| #tcot | 2402 |
| #lnyhbt | 2243 |
| #robford | 1752 |
| #obamacare | 1556 |
| #nextchapter | 1526 |
| #uppers | 1170 |
| #p2 | 1065 |
| #askrobford | 887 |
Ratings for individual time slots
Ratings for Weekends 6am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day | 18 | 593 | 49% | 51% |
| Fox News | Fox and Friends Weekend | 47 | 580 | 70% | 30% |
Ratings for Weekends 7am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day (to 7:30, Sun) | 18 | 593 | 49% | 51% |
| CNN | Sanjay Gupta MD (7:30 – 8) | 16 | 169 | 39% | 61% |
| E | E! News Weekend | 11 | 1312 | 33% | 67% |
| Fox News | Fox and Friends Weekend | 155 | 580 | 70% | 30% |
| HLN | Weekend Express | 2 | 23 | 83% | 17% |
Ratings for Weekends 8am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day | 37 | 593 | 49% | 51% |
| Fox News | Fox and Friends Weekend | 134 | 580 | 70% | 30% |
| HLN | Weekend Express | 0 | 23 | 83% | 17% |
| MSNBC | Up w/Steve Kornacki | 414 | 1626 | 48% | 52% |
Ratings for Weekends 9am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | State of the Union w/Candy Crowley | 233 | 786 | 58% | 42% |
| Fox News | Fox and Friends Weekend | 157 | 580 | 70% | 30% |
| HLN | Weekend Express | 3 | 23 | 83% | 17% |
| MSNBC | Up w/Steve Kornacki | 436 | 1626 | 48% | 52% |
Ratings for Weekends 10am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | GPS w/Fareed Zakaria | 35 | 158 | 72% | 28% |
| Fox News | America’s News HQ | 45 | 192 | 63% | 37% |
| HLN | Weekend Express | 2 | 23 | 83% | 17% |
| MSNBC | Melissa Harris-Perry Show | 956 | 3997 | 37% | 63% |
Ratings for Weekends 11am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Reliable Sources | 145 | 287 | 60% | 40% |
| Fox News | #MediaBuzz | 142 | 438 | 65% | 35% |
| HLN | Weekend Express | 2 | 23 | 83% | 17% |
| MSNBC | Melissa Harris-Perry Show | 1750 | 3997 | 37% | 63% |
Ratings for Weekends 12pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | America’s News HQ | 52 | 192 | 63% | 37% |
| HLN | Weekend Express | 3 | 23 | 83% | 17% |
| MSNBC | Weekends w/ Alex Witt | 34 | 60 | 31% | 69% |
Ratings for Weekends 1pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | America’s News HQ | 22 | 192 | 63% | 37% |
| MSNBC | Weekends w/Alex Witt | 14 | 60 | 31% | 69% |
Ratings for Weekends 2pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 6 | 57 | 15% | 85% |
| Fox News | Fox News Sunday | 52 | 843 | 65% | 35% |
Ratings for Weekends 3pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | America’s News HQ | 2 | 192 | 63% | 37% |
| MSNBC | MSNBC Live w/Craig Melvin | 36 | 87 | 47% | 53% |
Ratings for Weekends 4pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 2 | 57 | 15% | 85% |
| Fox News | America’s News HQ | 6 | 192 | 63% | 37% |
| MSNBC | Disrupt w/ Karen Finney | 325 | 618 | 42% | 58% |
Ratings for Weekends 5pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 15 | 57 | 15% | 85% |
| Fox News | #MediaBuzz | 21 | 438 | 65% | 35% |
Ratings for Weekends 6pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 4 | 57 | 15% | 85% |
| Fox News | Fox News Sunday | 39 | 843 | 65% | 35% |
Ratings for Weekends 7pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | Fox Report Weekend | 1 | 1 | 100% | 0% |
Ratings for Weekends 8pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | Huckabee | 26 | 113 | 64% | 36% |
Ratings for Weekends 10pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | Stossel | 181 | 547 | 74% | 26% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
- Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
- Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
- Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
- Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
- Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.