Cable News Twitter Ratings for Wednesday, October 16, 2013 — Shutdown End Edition

Nothing like a good democratic victory to boost MSNBC, and Chris Hayes was the winner of his hour and the day on Twitter on Wednesday.  Chris had (disjoint) two live hours, and the dialog during and between the showings allowed him to achieve a first for #inners.

(To be fair, Rachel Maddow had a second live hour at midnight ET, but that fell into Thursday for my rankings.  However, that was under 600 additional mentions, and would not have affected the rankings at all if counted with Wednesday.)

MSNBC won the overall network rankings, with Fox News in third place.  Clearly, the left was a lot more happy and talkative tonight.

Kudos to Chris for propelling his show and network to the front!

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-10-16

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2785 MSNBC: All In w/ Chris Hayes
Most Mentions During day 10703 MSNBC: All In w/Chris Hayes

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
MSNBC 56155 23898 218487049 53 % 47 %
CNN 38745 27609 424042536 62 % 38 %
Fox News 36820 18820 119020281 61 % 39 %
E 7850 5697 87632471 21 % 79 %
HBO 3287 2891 7393451 65 % 35 %
Comedy Central 3000 2719 9141238 56 % 44 %
HLN 1605 966 14623629 36 % 64 %
FXX 124 99 1177502 53 % 47 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#tcot 4595
#lnyhbt 4529
#inners 3994
#shutdown 2553
#maddow 2363
#teaparty 2109
#edshow 1598
#obamacare 1544
#crossfire 1387
#senate 1380

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 239 8223 64% 36%
MSNBC The Rachel Maddow Show 57 5735 50% 50%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
Fox News On The Record w/Greta Van Susteren 5 3870 51% 49%
MSNBC The Last Word w/Lawrence O’Donnell 40 2525 48% 52%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 0 740 72% 28%
MSNBC Hardball w/Chris Matthews 20 1228 51% 49%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
Fox News RedEye 32 1036 67% 33%
MSNBC All In w/Chris Hayes 110 10703 54% 46%

Ratings for Weekdays 4am

Network Show Tweets Hour Tweets Day Male Female
MSNBC The Rachel Maddow Show 19 5735 50% 50%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 57 178 63% 37%
Fox News FoxFriendsFirst 42 140 71% 29%
MSNBC Way Too Early (5:30-6) 12 42 54% 46%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 333 1889 51% 49%
Fox News Fox And Friends 155 1615 52% 48%
HLN Morning Express w/Robin Meade 4 147 53% 47%
MSNBC Morning Joe 1135 7005 52% 48%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 343 1889 51% 49%
Fox News Fox And Friends 314 1615 52% 48%
HLN Morning Express w/Robin Meade 10 147 53% 47%
MSNBC Morning Joe 2644 7005 52% 48%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 294 1889 51% 49%
Fox News Fox And Friends 339 1615 52% 48%
HLN Morning Express w/Robin Meade 4 147 53% 47%
MSNBC Morning Joe 1202 7005 52% 48%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 8 129 89% 11%
Fox News America’s Newsroom 14 81 64% 36%
HLN Morning Express w/Robin Meade 17 147 53% 47%
MSNBC The Daily Run Down 702 7537 58% 42%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 10 129 89% 11%
Fox News America’s Newsroom 22 81 64% 36%
HLN Morning Express w/Robin Meade 10 147 53% 47%
MSNBC Jansing & Co. 100 234 65% 35%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 47 164 67% 33%
HLN Morning Express w/Robin Meade 7 147 53% 47%
MSNBC MSNBC Live w/ Thomas Roberts 377 819 50% 50%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 23 164 67% 33%
HLN Raising America 18 60 48% 52%
MSNBC Now w/Alex 833 2411 61% 39%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 129 89% 11%
Fox News America’s News HQ 6 77 73% 27%
HLN News Now 0 2 0% 100%
MSNBC Andrea Mitchell Reports 807 1505 50% 50%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 39 129 89% 11%
Fox News The Real Story w/Gretchen Carlson 226 501 62% 38%
MSNBC News Nation w/ Tamron Hall 168 484 48% 52%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 33 129 89% 11%
Fox News Shepard Smith Reporting 22 123 57% 43%
MSNBC The Cycle 187 746 69% 31%
MSNBC The Cycle (w/ Host Accounts) 329 3242 57% 43%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 168 1866 62% 38%
Fox News Your World 63 423 52% 48%
HLN Now In America 0 3 100% 0%
MSNBC Martin Bashir 589 1053 46% 54%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 118 919 64% 36%
Fox News The Five 398 740 72% 28%
Fox News The Five w/Hosts 923 4434 68% 32%
HLN Evening Express 2 11 80% 20%
MSNBC The Ed Show 2597 4988 48% 52%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 458 1292 56% 44%
CNN The Situation Room (6 – 6:30) 101 919 64% 36%
CNN Crossfire With Hosts (6:30 – 7) 1131 3689 65% 35%
Fox News Special Report w/Bret Baier 224 1636 59% 41%
HLN Evening Express 4 11 80% 20%
MSNBC PoliticsNation w/ Al Sharpton 533 1636 47% 53%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 563 1181 71% 29%
E E! News 370 7850 21% 79%
Fox News On The Record w/Greta Van Susteren 1619 3870 51% 49%
HLN Jane Velez-Mitchell 44 218 32% 68%
MSNBC Hardball w/ Chris Matthews 594 1228 51% 49%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 1467 5599 52% 48%
Fox News The O’Reilly Factor 225 999 63% 37%
HLN Nancy Grace 165 379 29% 71%
MSNBC All In w/ Chris Hayes 2785 10703 54% 46%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 749 8418 74% 26%
Fox News The Kelly File 919 3189 60% 40%
HLN Dr Drew On Call 104 319 37% 63%
MSNBC The Rachel Maddow Show 1974 5735 50% 50%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 1440 5599 52% 48%
Fox News Hannity 1137 8223 64% 36%
HLN HLN After Dark 27 156 32% 68%
MSNBC The Last Word w/Lawrence O’Donnell 1644 2525 48% 52%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 44 1181 71% 29%
CNN Shutdown Showdown (Special) 44 1181 71% 29%
CNN Crossfire (Speical 11:30 – 12a) 4 1292 56% 44%
Comedy Central The Daily Show (11-11:30) 198 1999 56% 44%
Comedy Central The Colbert Report (11:30-12am) 76 1048 59% 41%
Fox News The O’Reilly Factor 60 999 63% 37%
FXX Totally Biased (11-11:30) 31 124 53% 47%
HLN ShowBiz Tonight 29 56 25% 75%
MSNBC All In w/Chris Hayes 1225 10703 54% 46%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.