February was shaping up to be a quiet month on Twitter for Florida’s sitting governor, Rick Scott, and his possible contenders … until Scott announced his support for Obamacare’s Medicaid expansion:
Well that certainly set the agenda for the next week! Interestingly, sentiment on Twitter was positive, on balance (though sentiment is notoriously hard to measure accurately).
What about the rest of the possible 2014 contenders for Scott’s office? It’s hard to see them as more than noise after Medicaid, but if you take Scott out of the picture you can see a bit more about how they’re performing:
Charlie Crist got a lot of activity early in the month in relation to Jim Greer’s trial and guilty plea. Alex Sink made some news where she stepped back from the race. And Will Weatherford, speaker of Florida’s house, suddenly became a contender for 2014 as a primary challenger against Scott (H/T St. PetersBlog. NB: The stats here only started tracking him as of 2/23). For Nan Rich, unfortunately, Twitter is still mostly terra incognita.
It’s still too early to draw any conclusions — but it’s interesting to see that for both Crist and Scott, a lot of Twitter activity was controversial in nature. Will Scott controlled the timing of his announcement, it’s clear that the conversations about both Crist and Scott are being driven by external events. Let’s see if, over time, they can start to define their own narrative on Twitter.