The Kelly File wins Cable News Twitter on Tuesday, 4/7/15

The conversation picked up on Tuesday with Megyn Kelly’s The Kelly File winning the best hour of the day. Kelly was followed by Anderson Cooper 360, All In w/ Chris Hayes, Hannity, and The Ed Show.

Raw data: 2015-04-07-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-04-07

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3109 Fox News: The Kelly File
Most Mentions During Day 10076 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 317 5,910 256 4,550 163,100,005 57% 43%
Fox News The Kelly File 226 5,287 158 2,729 42,383,698 61% 39%
MSNBC The Rachel Maddow Show 85 3,519 62 2,027 14,765,720 45% 55%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 395 5,910 310 4,550 163,100,005 57% 43%
Fox News Hannity 116 10,076 87 5,980 100,171,720 64% 36%
MSNBC The Last Word w/Lawrence O’Donnell 24 1,106 21 656 5,119,905 43% 57%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 356 5,910 277 4,550 163,100,005 57% 43%
Fox News On The Record w/Greta Van Susteren 58 5,239 48 2,962 16,103,978 51% 49%
HLN Nancy Grace 12 269 9 219 275,169 48% 52%
MSNBC Hardball w/Chris Matthews 18 1,409 9 876 10,076,950 58% 42%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 391 5,910 255 4,550 163,100,005 57% 43%
Fox News RedEye 584 2,014 113 1,030 10,138,855 68% 32%
MSNBC All In w/Chris Hayes 9 5,337 8 2,922 40,977,101 49% 51%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 23 478 17 363 40,547,464 70% 30%
Fox News The O’Reilly Factor 31 2,090 13 1,189 9,663,750 61% 39%
MSNBC The Rachel Maddow Show 18 3,519 16 2,027 14,765,720 45% 55%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 38 478 34 363 40,547,464 70% 30%
Fox News FoxFriendsFirst 37 192 17 133 1,139,701 78% 22%
MSNBC First Look 0 2 0 2 9,856 100% 0%
MSNBC Way Too Early 1 3 1 2 2,591 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 159 1,606 134 1,183 90,904,832 58% 42%
Fox News Fox And Friends 227 2,510 171 1,773 28,138,567 63% 37%
HLN Morning Express w/Robin Meade 45 310 29 208 1,552,550 67% 33%
MSNBC Morning Joe 702 3,482 231 1,466 22,537,251 53% 47%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 220 1,606 157 1,183 90,904,832 58% 42%
Fox News Fox And Friends 396 2,510 293 1,773 28,138,567 63% 37%
HLN Morning Express w/Robin Meade 45 310 34 208 1,552,550 67% 33%
MSNBC Morning Joe 1,018 3,482 395 1,466 22,537,251 53% 47%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 333 1,606 243 1,183 90,904,832 58% 42%
Fox News Fox And Friends 439 2,510 336 1,773 28,138,567 63% 37%
HLN Morning Express w/Robin Meade 53 310 46 208 1,552,550 67% 33%
MSNBC Morning Joe 579 3,482 293 1,466 22,537,251 53% 47%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 8 110 7 46 161,654 56% 44%
Fox News America’s Newsroom 71 276 52 223 7,115,300 67% 33%
HLN Morning Express w/Robin Meade 47 310 37 208 1,552,550 67% 33%
MSNBC The Rundown w/José Díaz-Balart 44 236 28 140 4,341,584 63% 37%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 7 110 3 46 161,654 56% 44%
Fox News America’s Newsroom 64 276 51 223 7,115,300 67% 33%
HLN Morning Express w/Robin Meade 51 310 35 208 1,552,550 67% 33%
MSNBC The Rundown w/José Díaz-Balart 58 236 34 140 4,341,584 63% 37%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 20 333 19 258 6,062,501 71% 29%
Fox News Happening Now 13 67 9 44 271,804 79% 21%
HLN Morning Express w/Robin Meade 24 310 21 208 1,552,550 67% 33%
MSNBC News Nation w/ Tamron Hall 101 305 52 202 6,404,555 47% 53%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 24 46 14 30 557,982 29% 71%
Fox News Outnumbered 290 1,150 184 717 4,133,736 73% 27%
HLN The Daily Share 16 132 16 97 8,775,291 49% 51%
MSNBC Andrea Mitchell Reports 204 530 122 360 4,499,757 58% 42%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 381 5,292 353 4,711 66,264,134 66% 34%
Fox News Happening Now 20 67 15 44 271,804 79% 21%
HLN The Daily Share 10 132 9 97 8,775,291 49% 51%
MSNBC MSNBC Live w/ Thomas Roberts 71 317 46 191 2,906,824 46% 54%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 18 110 7 46 161,654 56% 44%
Fox News The Real Story w/Gretchen Carlson 144 457 108 307 3,590,283 75% 25%
HLN The Daily Share 15 132 11 97 8,775,291 49% 51%
MSNBC MSNBC Live w/ Thomas Roberts 116 317 54 191 2,906,824 46% 54%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 6 110 3 46 161,654 56% 44%
Fox News Shepard Smith Reporting 43 123 31 97 271,421 57% 43%
HLN The Daily Share 15 132 9 97 8,775,291 49% 51%
MSNBC The Cycle 127 235 97 176 1,377,990 47% 53%
MSNBC The Cycle (w/ Host Accounts) 154 525 117 404 2,925,569 54% 46%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 136 759 99 568 8,632,276 58% 42%
Fox News Your World 62 626 53 491 2,867,859 68% 32%
HLN The Daily Share 7 132 7 97 8,775,291 49% 51%
MSNBC NOW with Alex Wagner 135 267 72 172 802,892 49% 51%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 1,513 5,292 1,384 4,711 66,264,134 66% 34%
Fox News The Five 1,327 2,085 595 1,047 8,577,380 63% 37%
Fox News The Five w/Hosts 1,573 4,248 750 2,541 25,702,829 62% 38%
MSNBC The Ed Show 1,771 3,155 525 1,144 12,525,770 55% 45%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 499 5,292 425 4,711 66,264,134 66% 34%
Fox News Special Report w/Bret Baier 423 1,305 331 990 4,217,819 64% 36%
MSNBC PoliticsNation w/ Al Sharpton 256 965 158 598 7,314,536 53% 47%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 1,300 3,553 1,119 2,948 40,511,123 61% 39%
Fox News On The Record w/Greta Van Susteren 1,663 5,239 972 2,962 16,103,978 51% 49%
MSNBC Hardball w/ Chris Matthews 471 1,409 265 876 10,076,950 58% 42%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 3,099 8,780 2,282 6,384 106,117,405 54% 46%
Fox News The O’Reilly Factor 791 2,090 464 1,189 9,663,750 61% 39%
HLN Nancy Grace 109 269 89 219 275,169 48% 52%
MSNBC All In w/ Chris Hayes 2,479 5,337 1,068 2,922 40,977,101 49% 51%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 3,109 5,287 1,479 2,729 42,383,698 61% 39%
HLN Dr Drew On Call 141 381 84 268 5,180,687 44% 56%
MSNBC The Rachel Maddow Show 1,325 3,519 730 2,027 14,765,720 45% 55%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 172 388 113 253 18,478,546 63% 37%
CNN CNN Tonight w/ Hosts 568 3,538 470 3,079 47,765,623 60% 40%
Fox News Hannity 2,192 10,076 1,248 5,980 100,171,720 64% 36%
MSNBC The Last Word w/Lawrence O’Donnell 566 1,106 306 656 5,119,905 43% 57%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 1,268 8,780 1,046 6,384 106,117,405 54% 46%
Fox News The O’Reilly Factor 226 2,090 152 1,189 9,663,750 61% 39%
MSNBC All In w/Chris Hayes 283 5,337 203 2,922 40,977,101 49% 51%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.