Hannity, Kelly win Cable News Twitter on Thursday, 4/2/15

Sean Hannity won the best day overall on Cable News Twitter while Megyn Kelly had the best hour. Following Kelly for best hour were Hannity, On The Record w/Greta Van Susteren, The Ed Show, and The Rachel Maddow Show.

Raw data: 2015-04-02-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-04-02

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3638 Fox News: The Kelly File
Most Mentions During Day 10310 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 680 9,511 399 4,810 56,110,450 63% 37%
MSNBC The Rachel Maddow Show 221 4,164 192 2,184 18,603,112 47% 53%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 342 5,131 283 3,921 212,450,977 59% 41%
Fox News Hannity 475 10,310 297 5,259 59,927,741 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 26 983 23 652 6,224,465 52% 48%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 256 5,131 225 3,921 212,450,977 59% 41%
Fox News On The Record w/Greta Van Susteren 69 5,589 47 3,404 17,143,354 50% 50%
MSNBC Hardball w/Chris Matthews 39 1,339 31 859 4,894,997 49% 51%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 192 5,131 129 3,921 212,450,977 59% 41%
Fox News RedEye 904 3,054 165 1,674 14,652,058 68% 32%
MSNBC All In w/Chris Hayes 9 1,841 7 874 9,879,819 41% 59%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 15 367 12 231 7,124,208 58% 42%
Fox News The Kelly File 129 9,511 78 4,810 56,110,450 63% 37%
MSNBC The Rachel Maddow Show 47 4,164 33 2,184 18,603,112 47% 53%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 37 367 26 231 7,124,208 58% 42%
Fox News FoxFriendsFirst 109 329 68 204 2,985,315 63% 37%
MSNBC First Look 1 15 1 5 32,017 91% 9%
MSNBC Way Too Early 1 5 1 3 4,146 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 385 4,895 236 2,784 126,149,455 58% 42%
Fox News Fox And Friends 354 3,658 221 2,396 49,290,164 60% 40%
MSNBC Morning Joe 694 4,789 244 1,739 13,970,875 56% 44%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 475 4,895 228 2,784 126,149,455 58% 42%
Fox News Fox And Friends 663 3,658 419 2,396 49,290,164 60% 40%
MSNBC Morning Joe 1,317 4,789 470 1,739 13,970,875 56% 44%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 854 4,895 611 2,784 126,149,455 58% 42%
Fox News Fox And Friends 685 3,658 514 2,396 49,290,164 60% 40%
MSNBC Morning Joe 908 4,789 381 1,739 13,970,875 56% 44%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 11 62 10 28 217,051 75% 25%
Fox News America’s Newsroom 59 291 43 193 1,486,619 70% 30%
MSNBC The Rundown w/José Díaz-Balart 60 261 38 167 8,273,085 52% 48%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 3 62 2 28 217,051 75% 25%
Fox News America’s Newsroom 96 291 61 193 1,486,619 70% 30%
MSNBC The Rundown w/José Díaz-Balart 29 261 20 167 8,273,085 52% 48%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 80 324 66 219 22,508,884 61% 39%
Fox News Happening Now 17 76 14 62 648,493 70% 30%
MSNBC News Nation w/ Tamron Hall 64 393 36 274 2,075,407 57% 43%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 8 35 8 32 289,291 40% 60%
Fox News Outnumbered 508 2,010 274 1,165 7,485,299 75% 25%
MSNBC Andrea Mitchell Reports 265 1,826 153 1,273 8,283,301 64% 36%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 210 1,764 181 1,457 59,653,598 62% 38%
Fox News Happening Now 22 76 19 62 648,493 70% 30%
MSNBC MSNBC Live w/ Thomas Roberts 38 150 17 87 638,066 61% 39%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 11 62 3 28 217,051 75% 25%
Fox News The Real Story w/Gretchen Carlson 202 586 125 382 2,078,061 62% 38%
MSNBC MSNBC Live w/ Thomas Roberts 44 150 31 87 638,066 61% 39%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 12 62 5 28 217,051 75% 25%
Fox News Shepard Smith Reporting 70 357 56 269 638,366 65% 35%
MSNBC The Cycle 64 223 41 132 1,948,675 59% 41%
MSNBC The Cycle (w/ Host Accounts) 102 782 78 540 4,446,614 55% 45%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 115 2,639 83 1,654 11,662,394 64% 36%
Fox News Your World 257 1,644 189 1,124 3,594,680 60% 40%
MSNBC NOW with Alex Wagner 158 381 100 274 843,411 64% 36%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 267 1,764 228 1,457 59,653,598 62% 38%
Fox News The Five 1,057 2,492 570 1,496 8,451,749 62% 38%
Fox News The Five w/Hosts 1,286 5,994 736 3,820 22,638,884 66% 34%
MSNBC The Ed Show 1,809 3,472 618 1,314 12,597,169 58% 42%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 155 1,764 135 1,457 59,653,598 62% 38%
Fox News Special Report w/Bret Baier 412 1,801 297 1,299 6,406,382 65% 35%
MSNBC PoliticsNation w/ Al Sharpton 220 1,069 130 680 6,249,468 56% 44%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 269 547 165 362 3,081,239 68% 32%
Fox News On The Record w/Greta Van Susteren 2,044 5,589 1,219 3,404 17,143,354 50% 50%
MSNBC Hardball w/ Chris Matthews 531 1,339 270 859 4,894,997 49% 51%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 367 1,842 290 1,222 16,766,623 45% 55%
Fox News The O’Reilly Factor 497 2,264 353 1,649 17,270,341 67% 33%
MSNBC All In w/ Chris Hayes 975 1,841 353 874 9,879,819 41% 59%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 3,638 9,511 1,723 4,810 56,110,450 63% 37%
MSNBC The Rachel Maddow Show 1,385 4,164 577 2,184 18,603,112 47% 53%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 149 780 97 460 17,108,037 71% 29%
CNN CNN Tonight w/ Hosts 247 3,654 161 2,276 38,235,626 65% 35%
Fox News Hannity 2,275 10,310 1,183 5,259 59,927,741 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 344 983 204 652 6,224,465 52% 48%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 118 1,842 88 1,222 16,766,623 45% 55%
Fox News The O’Reilly Factor 131 2,264 104 1,649 17,270,341 67% 33%
MSNBC All In w/Chris Hayes 138 1,841 106 874 9,879,819 41% 59%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.