The Kelly File starts April off with a Win on Cable News Twitter, 4/1/15

A busy day on Cable News Twitter for Megyn Kelly, as The Kelly File kicks off April with a heavy volume of Twitter mentions.  Following Kelly were Hannity, The Five, Maddow, Van Susteren, and The Ed Show.

Raw data: 2015-04-01-ShowStats.csv

 

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-04-01

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 4459 Fox News: The Kelly File
Most Mentions During Day 11005 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 541 8,818 320 4,482 42,058,000 64% 36%
MSNBC The Rachel Maddow Show 234 5,075 172 2,752 26,263,691 49% 51%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 142 5,832 112 4,654 208,178,426 58% 42%
Fox News Hannity 409 11,005 221 5,361 66,895,134 67% 33%
MSNBC The Last Word w/Lawrence O’Donnell 33 1,064 23 657 9,781,798 53% 47%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 159 5,832 133 4,654 208,178,426 58% 42%
Fox News On The Record w/Greta Van Susteren 127 5,362 90 3,001 27,302,872 51% 49%
MSNBC Hardball w/Chris Matthews 2 1,677 2 1,004 5,838,973 55% 45%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 137 5,832 84 4,654 208,178,426 58% 42%
Fox News RedEye 938 2,826 181 1,430 11,282,047 69% 31%
MSNBC All In w/Chris Hayes 9 1,594 7 696 5,364,054 49% 51%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 27 855 19 529 47,716,594 66% 34%
Fox News The Kelly File 106 8,818 71 4,482 42,058,000 64% 36%
MSNBC The Rachel Maddow Show 31 5,075 24 2,752 26,263,691 49% 51%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 27 855 20 529 47,716,594 66% 34%
Fox News FoxFriendsFirst 109 265 66 179 1,657,424 73% 27%
MSNBC First Look 1 9 1 7 12,174 86% 14%
MSNBC Way Too Early 2 3 2 3 2,108 50% 50%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 352 3,329 240 1,824 82,125,111 59% 41%
Fox News Fox And Friends 280 2,991 198 1,912 38,185,773 61% 39%
MSNBC Morning Joe 950 5,176 396 2,164 13,275,164 57% 43%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 524 3,329 261 1,824 82,125,111 59% 41%
Fox News Fox And Friends 370 2,991 257 1,912 38,185,773 61% 39%
MSNBC Morning Joe 1,202 5,176 505 2,164 13,275,164 57% 43%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 434 3,329 299 1,824 82,125,111 59% 41%
Fox News Fox And Friends 558 2,991 389 1,912 38,185,773 61% 39%
MSNBC Morning Joe 776 5,176 397 2,164 13,275,164 57% 43%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 5 47 4 25 61,479 76% 24%
Fox News America’s Newsroom 46 383 27 226 1,885,327 63% 37%
MSNBC The Rundown w/José Díaz-Balart 68 484 36 316 5,556,278 52% 48%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 7 47 5 25 61,479 76% 24%
Fox News America’s Newsroom 97 383 58 226 1,885,327 63% 37%
MSNBC The Rundown w/José Díaz-Balart 143 484 104 316 5,556,278 52% 48%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 74 701 49 449 44,947,088 66% 34%
Fox News Happening Now 24 92 20 69 563,575 71% 29%
MSNBC News Nation w/ Tamron Hall 238 736 131 440 8,743,642 45% 55%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 23 101 14 46 425,229 85% 15%
Fox News Outnumbered 394 1,513 270 969 12,025,016 73% 27%
MSNBC Andrea Mitchell Reports 148 933 103 744 2,850,677 68% 32%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 81 1,530 77 1,285 45,115,245 67% 33%
Fox News Happening Now 25 92 22 69 563,575 71% 29%
MSNBC MSNBC Live w/ Thomas Roberts 52 321 39 201 18,560,735 56% 44%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 0 47 0 25 61,479 76% 24%
Fox News The Real Story w/Gretchen Carlson 131 438 71 257 1,785,725 74% 26%
MSNBC MSNBC Live w/ Thomas Roberts 75 321 44 201 18,560,735 56% 44%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 1 47 1 25 61,479 76% 24%
Fox News Shepard Smith Reporting 62 507 46 415 6,680,565 65% 35%
MSNBC The Cycle 46 269 35 149 3,507,414 51% 49%
MSNBC The Cycle (w/ Host Accounts) 65 1,084 54 714 8,452,435 59% 41%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 247 1,618 174 1,171 6,987,323 62% 38%
Fox News Your World 161 1,371 113 1,035 3,543,993 63% 37%
MSNBC NOW with Alex Wagner 112 261 78 176 1,987,010 64% 36%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 192 1,530 137 1,285 45,115,245 67% 33%
Fox News The Five 1,603 3,053 715 1,639 12,854,762 67% 33%
Fox News The Five w/Hosts 2,030 6,845 953 3,982 33,266,518 66% 34%
MSNBC The Ed Show 1,379 3,168 511 1,492 12,273,337 59% 41%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 118 1,530 102 1,285 45,115,245 67% 33%
Fox News Special Report w/Bret Baier 461 1,845 366 1,368 13,393,500 61% 39%
MSNBC PoliticsNation w/ Al Sharpton 237 1,117 122 553 7,436,156 54% 46%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 263 861 167 590 4,345,943 70% 30%
Fox News On The Record w/Greta Van Susteren 1,527 5,362 948 3,001 27,302,872 51% 49%
MSNBC Hardball w/ Chris Matthews 923 1,677 490 1,004 5,838,973 55% 45%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 464 1,976 283 1,027 8,758,968 57% 43%
Fox News The O’Reilly Factor 322 1,443 227 909 38,785,939 69% 31%
MSNBC All In w/ Chris Hayes 909 1,594 308 696 5,364,054 49% 51%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 4,459 8,818 2,123 4,482 42,058,000 64% 36%
MSNBC The Rachel Maddow Show 1,547 5,075 627 2,752 26,263,691 49% 51%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 404 690 274 473 19,937,267 70% 30%
CNN CNN Tonight w/ Hosts 680 3,028 450 2,121 40,735,308 64% 36%
Fox News Hannity 2,447 11,005 1,306 5,361 66,895,134 67% 33%
MSNBC The Last Word w/Lawrence O’Donnell 472 1,064 260 657 9,781,798 53% 47%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 114 1,976 71 1,027 8,758,968 57% 43%
Fox News The O’Reilly Factor 141 1,443 93 909 38,785,939 69% 31%
MSNBC All In w/Chris Hayes 56 1,594 30 696 5,364,054 49% 51%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.