Hannity goes on Cruz control to win Cable News Twitter, 3/24/15

Sean Hannity’s interview with Ted Cruz won Cable News Twitter, giving him the best hour and best day overall.

Note: Today is the first day of the reduced listings, where I’m focusing just on live (and re-runs of live) programming, and have dropped HLN, Al Jazeera, Comedy Central, and HBO from the charts because, well, they don’t really count….

Raw data: 2015-03-23-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-03-23

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 4418 Fox News: Hannity
Most Mentions During Day 19877 Fox News: Hannity

Ratings for individual time slots

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Stossel 11 407 9 327 950,133 74% 26%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 170 4,986 136 4,106 168,572,675 54% 46%
Fox News Fox News Sunday 68 2,714 9 265 3,466,433 35% 65%
MSNBC Meet The Press 88 3,090 26 823 5,177,357 51% 49%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 216 4,986 174 4,106 168,572,675 54% 46%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 9 541 6 406 28,685,398 61% 39%
Fox News Fox Report Weekend 12 447 5 330 2,339,209 70% 30%
MSNBC Meet The Press 194 3,090 47 823 5,177,357 51% 49%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 20 541 14 406 28,685,398 61% 39%
Fox News FoxFriendsFirst 58 190 44 135 1,522,820 62% 38%
MSNBC First Look 5 12 1 5 30,759 86% 14%
MSNBC Way Too Early 2 4 2 3 4,697 50% 50%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 259 1,971 224 1,407 73,576,809 57% 43%
Fox News Fox And Friends 245 2,606 168 1,664 26,066,454 55% 45%
MSNBC Morning Joe 879 4,090 349 1,809 9,929,183 56% 44%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 328 1,971 219 1,407 73,576,809 57% 43%
Fox News Fox And Friends 411 2,606 299 1,664 26,066,454 55% 45%
MSNBC Morning Joe 914 4,090 420 1,809 9,929,183 56% 44%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 309 1,971 196 1,407 73,576,809 57% 43%
Fox News Fox And Friends 417 2,606 318 1,664 26,066,454 55% 45%
MSNBC Morning Joe 883 4,090 458 1,809 9,929,183 56% 44%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 3 24 3 20 137,599 62% 38%
Fox News America’s Newsroom 130 409 93 274 2,733,236 54% 46%
MSNBC The Rundown w/José Díaz-Balart 96 473 56 265 5,036,022 54% 46%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 4 24 4 20 137,599 62% 38%
Fox News America’s Newsroom 139 409 94 274 2,733,236 54% 46%
MSNBC The Rundown w/José Díaz-Balart 157 473 99 265 5,036,022 54% 46%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 66 305 59 244 37,178,326 66% 34%
Fox News Happening Now 15 100 12 74 673,414 61% 39%
MSNBC News Nation w/ Tamron Hall 94 375 67 265 8,547,803 55% 45%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 4 26 4 21 209,150 67% 33%
Fox News Outnumbered 715 1,960 419 1,192 11,806,083 69% 31%
MSNBC Andrea Mitchell Reports 230 698 170 513 6,631,901 64% 36%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 37 1,583 28 1,299 52,966,792 69% 31%
Fox News Happening Now 36 100 29 74 673,414 61% 39%
MSNBC MSNBC Live w/ Thomas Roberts 64 248 32 142 1,476,955 67% 33%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 0 24 0 20 137,599 62% 38%
Fox News The Real Story w/Gretchen Carlson 11 106 10 81 404,801 69% 31%
MSNBC MSNBC Live w/ Thomas Roberts 64 248 41 142 1,476,955 67% 33%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 4 24 3 20 137,599 62% 38%
Fox News Shepard Smith Reporting 52 169 43 134 545,503 63% 37%
MSNBC The Cycle 122 209 52 116 976,665 57% 43%
MSNBC The Cycle (w/ Host Accounts) 136 777 63 533 1,745,875 65% 35%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 145 725 131 593 36,546,629 56% 44%
Fox News Your World 166 850 126 653 3,070,105 60% 40%
MSNBC NOW with Alex Wagner 61 189 34 115 294,716 65% 35%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 261 1,583 200 1,299 52,966,792 69% 31%
Fox News The Five 1,733 2,853 861 1,433 10,100,959 65% 35%
Fox News The Five w/Hosts 2,710 8,377 1,312 4,909 47,166,225 61% 39%
MSNBC The Ed Show 1,576 2,797 591 1,088 10,406,624 63% 37%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 189 1,583 163 1,299 52,966,792 69% 31%
Fox News Special Report w/Bret Baier 134 450 104 331 3,658,190 62% 38%
MSNBC PoliticsNation w/ Al Sharpton 235 870 153 567 4,171,163 62% 38%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 226 535 145 378 19,623,940 65% 35%
Fox News On The Record w/Greta Van Susteren 976 3,188 621 2,008 13,293,955 54% 46%
MSNBC Hardball w/ Chris Matthews 431 832 256 516 1,875,956 60% 40%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 561 2,533 428 1,761 79,182,211 47% 53%
Fox News The O’Reilly Factor 385 1,217 252 844 8,901,414 70% 30%
MSNBC All In w/ Chris Hayes 1,452 2,816 607 1,414 26,630,186 55% 45%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 2,473 5,611 1,250 3,023 63,542,428 64% 36%
MSNBC The Rachel Maddow Show 1,585 3,346 584 1,613 12,090,181 45% 55%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 154 217 83 122 17,384,310 58% 42%
CNN CNN Tonight w/ Hosts 260 936 152 641 22,870,803 59% 41%
Fox News Hannity 4,418 19,877 2,260 9,595 124,130,821 61% 39%
MSNBC The Last Word w/Lawrence O’Donnell 492 885 254 509 3,135,826 61% 39%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 168 2,533 135 1,761 79,182,211 47% 53%
Fox News The O’Reilly Factor 192 1,217 162 844 8,901,414 70% 30%
MSNBC All In w/Chris Hayes 140 2,816 71 1,414 26,630,186 55% 45%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.