ISIS beat out HBO’s Last Week Tonight’s #JeffWeCan hashtag to be the top trending topic in Cable News Twitter on Tuesday, although the show itself had the most tweets throughout the day.
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If you combine #ISIS and the use of the word ISIS (without the #), then it had a clear and dominating lead over all other topics.
Raw data: 2015-02-17-TagStats.csv and 2015-02-17-WordStats.csv
Tuesday saw the continuation of Last Week Tonight’s dominance in Cable News Twitter, as it won the best day overall. Clearly, Sunday’s show had legs. In terms of best hour, Fox News’ The Kelly File managed to win, followed by Hannity, The Five w/Hosts, On The Record w/Greta Van Susteren, and Morning Joe:
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Last Week Tonight, even though it was only shown at 4am, managed to come in at 19th place in hourly rankings as well…
Raw data: 2015-02-17-ShowStats.csv
Sunday’s Last Week Tonight, John Oliver’s weekend comedy/news show on HBO, did an extended report on big tobacco’s attempts to roll back anti-smoking laws outside of the USA. At the end of the report, Oliver suggested a new mascot for Marlboro: Jeff the diseased lung in a cowboy outfit. Along with the new mascot, Oliver introduced a new hashtag, #JefWeCan. Monday the tag went viral:
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ISIS only managed to get a third of Jeff’s traffic on Twitter…
Raw data: 2015-02-16-TagStats.csv and 2015-02-16-WordStats.csv
Last Week Tonight (HBO’s news show with John Oliver) won the best hour on Sunday, and we see the spillover Monday as it won the best day overall on Cable News Twitter. In terms of most mentions during its broadcast hour, Fox News’s The Kelly File came in at the top, followed by Hannity, On The Record w/Greta Van Susteren, The Rachel Maddow Show, and The Five w/Hosts:
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Raw Data: 2015-02-16-ShowStats.csv
Conservative hashtags ruled the day on Cable News Twitter, with #tcot (Top Conservatives on Twitter), #WakeUpAmerica (Used by the Fox News show Cashin’ In), and #LNYHBT (used by Sean Hannity) taking the top 3 spots. After those, Obama and ISIS rounded out the top 5:
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Raw Data: 2015-02-15-TagStats.csv and 2015-02-15-WordStats.csv