Monthly Archives: January 2015

#CashinIn, UFOs, and France: Top Topics in Cable News Twitter for Saturday, January 10, 2015

Posted on by

Cable News Trending Topics for 2015-01-10

Well that was weird.  The top topic on Saturday on Cable News Twitter was #CashinIn, and the show didn’t air.  The next topic was #disclosure, about getting the US government to release what it knows about UFOs.  And only in third place was the events in France….

Raw data: 2015-01-10-TagStats.csv and 2015-01-10-WordStats.csv

Continue reading →

Cashin’ In, Melissa Harris-Perry win Cable News Twitter on Saturday, January 10, 2015

Posted on by

On Saturday we saw an interesting experiment in social media.  Fox News disrupted its normal morning “Cost of Freedom” schedule to run Neil Cavuto solid covering the events in France.  Yet one of the shows disrupted, Cashin’ In, moved its discussion onto Twitter to remain engaged with its viewers.

The results were spectacularly successful.  During its normal broadcast hour, Cashin’ In had nearly 5,000 mentions and for the day overall over 15K mentions. This was more than 4 times more than MSNBC’s Melissa Harris-Perry Show, which had the best mentions of any show actually broadcast.  Cashin’ In was also more than 10 times better than the run-down sounding Cavuto managed in Cashin’ In’s slot.

click to enlarge

click to enlarge

I’ve said this before, but at risk of repetition, I don’t know why Fox News doesn’t give Eric Bolling more airtime — at least a full hour. He’s relentless in building and staying connected with his audience.

Raw data: 2015-01-10-ShowStats.csv

Continue reading →