Cashin’ In lights up Cable News Twitter on a sleepy holiday weekend (1/17/15)

Wow, what an amazing day for Fox News’ Cashin’ In! After being off the air (but not off Twitter) last weekend, the pent-up enthusiasm of #CashinIn fans delivered, Saturday morning, Twitter activity levels only seen on the very best days of Fox’s prime-time weekday shows.  Here are the top 30 shows for the day, which starkly shows Cashin In’s distance from second place:

Click to enlarge

Click to enlarge

It’s impressive that on a holiday weekend, while the rest of Cable News seems to be on vacation, Cashin’ In’s “view crew” was out in force.

Raw data: 2015-01-17-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-01-17

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 6356 Fox News: Cashin In
Most Mentions During Day 16707 Fox News: Cashin In

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 68 1,008 49 782 3,516,376 61% 39%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Hannity 263 5,669 205 3,694 28,881,078 59% 41%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 13 0 10 30,436 67% 33%
Fox News On The Record w/Greta Van Susteren 35 1,069 30 654 2,071,121 48% 52%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 26 1,740 24 1,392 7,114,703 51% 49%
Al Jazeera Inside Story 0 7 0 6 2,733 0% 100%
CNN CNN International 84 2,397 76 1,855 54,664,030 59% 41%
Fox News RedEye 890 3,035 169 1,657 8,221,354 69% 31%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 92 2,397 84 1,855 54,664,030 59% 41%
Fox News The Five 6 213 6 191 317,034 51% 49%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 10 1,740 10 1,392 7,114,703 51% 49%
CNN CNN International 98 2,397 87 1,855 54,664,030 59% 41%
Fox News Hannity 56 5,669 40 3,694 28,881,078 59% 41%
MSNBC Your Business (5:30) 0 27 0 24 97,843 54% 46%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 1 13 1 10 30,436 67% 33%
CNN New Day 14 748 13 647 23,453,060 51% 49%
Fox News Fox and Friends Weekend 99 1,030 58 629 2,813,271 58% 42%
MSNBC Hardball 2 80 2 70 251,645 63% 37%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 29 1,740 25 1,392 7,114,703 51% 49%
CNN New Day 95 748 84 647 23,453,060 51% 49%
Fox News Fox and Friends Weekend 164 1,030 110 629 2,813,271 58% 42%
HLN Weekend Express 4 48 3 35 175,612 68% 32%
MSNBC Weekends w/Alex Witt 8 84 8 57 462,170 48% 52%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 122 1,740 110 1,392 7,114,703 51% 49%
CNN New Day 75 748 68 647 23,453,060 51% 49%
Fox News Fox and Friends Weekend 207 1,030 122 629 2,813,271 58% 42%
HLN Weekend Express 5 48 3 35 175,612 68% 32%
MSNBC Up w/Steve Kornacki 670 2,065 220 800 8,874,412 59% 41%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 26 1,740 22 1,392 7,114,703 51% 49%
Al Jazeera Inside Story 0 7 0 6 2,733 0% 100%
CNN Smerconish 161 402 90 236 629,231 71% 29%
Fox News Fox and Friends Weekend 150 1,030 87 629 2,813,271 58% 42%
HLN Weekend Express 10 48 9 35 175,612 68% 32%
MSNBC Up w/Steve Kornacki 647 2,065 250 800 8,874,412 59% 41%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 91 1,740 79 1,392 7,114,703 51% 49%
CNN News Room 2 108 1 68 1,221,973 78% 22%
Fox News Bulls and Bears 66 93 31 45 4,763,924 87% 13%
Fox News Cavuto On Business 175 614 115 402 7,397,144 67% 33%
HLN Weekend Express 4 48 4 35 175,612 68% 32%
MSNBC Melissa Harris-Perry Show 803 2,741 328 1,317 13,821,468 45% 55%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 9 108 7 68 1,221,973 78% 22%
Fox News Forbes on Fox 56 473 35 400 1,951,701 57% 43%
Fox News Cashin In 6,356 16,707 1,714 5,091 99,448,540 56% 44%
HLN Weekend Express 1 48 1 35 175,612 68% 32%
MSNBC Melissa Harris-Perry Show 873 2,741 448 1,317 13,821,468 45% 55%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 177 1,740 168 1,392 7,114,703 51% 49%
Al Jazeera The Stream 2 6 1 5 36,253 100% 0%
CNN News Room 4 108 4 68 1,221,973 78% 22%
Fox News America’s News HQ 101 271 63 190 6,523,623 64% 36%
MSNBC Weekends w/ Alex Witt 13 84 11 57 462,170 48% 52%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 122 1,740 106 1,392 7,114,703 51% 49%
CNN News Room 3 108 3 68 1,221,973 78% 22%
Fox News America’s News HQ 41 271 37 190 6,523,623 64% 36%
MSNBC Weekends w/Alex Witt 32 84 20 57 462,170 48% 52%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 116 1,740 84 1,392 7,114,703 51% 49%
CNN News Room 1 108 1 68 1,221,973 78% 22%
Fox News WSJ Editorial Report (2pm) 6 15 4 7 10,295 57% 43%
Fox News America’s News HQ (2:30) 19 271 17 190 6,523,623 64% 36%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 12 108 3 68 1,221,973 78% 22%
Fox News America’s News HQ 8 271 8 190 6,523,623 64% 36%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 149 1,740 131 1,392 7,114,703 51% 49%
CNN News Room 8 108 3 68 1,221,973 78% 22%
Fox News A Healthy You w/ Carol Alt (4pm) 9 16 4 8 92,357 67% 33%
Fox News America’s News HQ (4:30pm) 10 271 8 190 6,523,623 64% 36%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Talk to Al Jazeera 0 0 0 0 0 0% 0%
Al Jazeera The Stream 1 6 1 5 36,253 100% 0%
CNN News Room 26 108 24 68 1,221,973 78% 22%
Fox News Stossel 4 153 3 141 196,260 79% 21%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 88 1,740 76 1,392 7,114,703 51% 49%
CNN Smerconish 118 402 61 236 629,231 71% 29%
Fox News America’s News HQ 4 271 4 190 6,523,623 64% 36%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Fault Lines 0 5 0 5 11,146 67% 33%
Al Jazeera TechKnow 5 32 4 23 47,136 74% 26%
Fox News Fox Report Weekend 86 895 79 568 7,527,007 68% 32%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 55 1,740 53 1,392 7,114,703 51% 49%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 0 0 0 0 0% 0%
Fox News Judge Jeanine 685 1,674 415 994 5,069,713 64% 36%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Fault Lines 0 5 0 5 11,146 67% 33%
Al Jazeera TechKnow 2 32 2 23 47,136 74% 26%
Fox News Geraldo Rivera Reports 4 368 4 225 450,936 46% 54%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 107 1,740 65 1,392 7,114,703 51% 49%
Fox News RedEye 218 3,035 96 1,657 8,221,354 69% 31%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.