CNN’s airing of the Roger Ebert documentary “Life Itself” won the most mentions during an hour and throughout the day on Sunday.  In fact, all three hours of the showing (at 9, 10, and 11pm EST) were the most mentioned during the day:

Following closely was MSNBC’s Melissa Harris-Perry, and, not quite as closely, Steve Kornacki.

That Kornacki does so well in the 8am and 9am slots is amazing and impressive (especially since it’s 5am on the west coast). That strength raises the question: Why not put him on at noon or shift the schedule back two hours to start him at 10am? Surely that would garner more viewers for the weekend overall.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-01-04

Top Shows for the day:

Category	Mentions	Show
Most Mentions During Hour	1721	CNN: Life Itself
Most Mentions During Day	6749	CNN: Life Itself

Ratings for individual time slots

Ratings for 12 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	0	2	0	2	3,076	0%	100%
Fox News	Judge Jeanine	81	498	58	321	1,181,229	50%	50%

Ratings for 1 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Fault Lines	0	3	0	3	12,843	50%	50%
Al Jazeera	TechKnow	0	13	0	13	249,974	29%	71%
Fox News	Stossel	9	141	5	110	146,286	67%	33%

Ratings for 2 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	13	1,108	12	902	2,574,109	50%	50%
Al Jazeera	The Stream	2	13	2	9	29,369	30%	70%
Fox News	The Five	5	168	4	142	1,498,454	74%	26%
Fox News	The Five w/Hosts	38	2,279	27	1,621	13,450,439	69%	31%

Ratings for 3 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	25	1,108	18	902	2,574,109	50%	50%
Al Jazeera	101 East	0	37	0	37	2,253,856	38%	62%
Fox News	Huckabee	21	1,707	16	1,240	7,013,374	63%	37%

Ratings for 4 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	8	1,108	8	902	2,574,109	50%	50%
CNN	CNN International	240	2,573	205	2,010	66,885,178	56%	44%
Fox News	Judge Jeanine	26	498	19	321	1,181,229	50%	50%

Ratings for 5 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	3	1,108	3	902	2,574,109	50%	50%
CNN	CNN International	91	2,573	86	2,010	66,885,178	56%	44%
Fox News	Huckabee	17	1,707	17	1,240	7,013,374	63%	37%

Ratings for 6 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	20	1,108	15	902	2,574,109	50%	50%
Al Jazeera	101 East	0	37	0	37	2,253,856	38%	62%
CNN	New Day	22	597	18	540	1,949,603	48%	52%
Fox News	Fox and Friends Weekend	31	2,976	19	2,098	8,909,071	60%	40%

Ratings for 7 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	21	1,108	19	902	2,574,109	50%	50%
Al Jazeera	Listening Post	2	54	2	49	4,526,336	71%	29%
CNN	New Day	32	597	29	540	1,949,603	48%	52%
Fox News	Fox and Friends Weekend	69	2,976	47	2,098	8,909,071	60%	40%
HLN	Weekend Express	1	24	1	21	84,941	57%	43%
MSNBC	Your Business (7:30)	2	3	1	2	9,795	0%	0%

Ratings for 8 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	30	1,108	27	902	2,574,109	50%	50%
CNN	New Day	37	597	33	540	1,949,603	48%	52%
CNN	Inside Politics	18	1,443	15	1,190	110,683,088	68%	32%
Fox News	Fox and Friends Weekend	335	2,976	211	2,098	8,909,071	60%	40%
HLN	Weekend Express	4	24	4	21	84,941	57%	43%
MSNBC	Up w/Steve Kornacki	466	2,187	198	1,358	7,637,880	61%	39%

Ratings for 9 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Inside Story	0	108	0	102	639,850	53%	47%
CNN	State of the Union	131	294	63	136	992,514	66%	34%
Fox News	Fox and Friends Weekend	325	2,976	229	2,098	8,909,071	60%	40%
HLN	Weekend Express	5	24	5	21	84,941	57%	43%
MSNBC	Up w/Steve Kornacki	544	2,187	249	1,358	7,637,880	61%	39%

Ratings for 10 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	79	1,108	76	902	2,574,109	50%	50%
CNN	GPS w/Fareed Zakaria	41	215	33	166	1,786,902	62%	38%
Fox News	America’s News HQ	28	332	25	245	6,931,179	67%	33%
HLN	Weekend Express	1	24	1	21	84,941	57%	43%
MSNBC	Melissa Harris-Perry Show	1,354	4,275	549	2,232	13,678,171	47%	53%

Ratings for 11 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Talk to Al Jazeera	0	0	0	0	0	0%	0%
Al Jazeera	Listening Post	1	54	1	49	4,526,336	71%	29%
CNN	Reliable Sources	23	62	15	44	372,228	52%	48%
Fox News	#MediaBuzz	88	328	61	230	5,562,494	66%	34%
HLN	Weekend Express	1	24	1	21	84,941	57%	43%
MSNBC	Melissa Harris-Perry Show	1,151	4,275	530	2,232	13,678,171	47%	53%

Ratings for 12 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	49	1,108	45	902	2,574,109	50%	50%
CNN	State of the Union w/Candy Crowley	11	294	9	136	992,514	66%	34%
Fox News	America’s News HQ	29	332	26	245	6,931,179	67%	33%
HLN	What Would You Do?	1	3	1	3	385	50%	50%
MSNBC	Weekends w/ Alex Witt	7	14	6	11	16,481	29%	71%

Ratings for 1 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	79	1,108	56	902	2,574,109	50%	50%
CNN	GPS w/Fareed Zakaria	9	215	8	166	1,786,902	62%	38%
Fox News	America’s News HQ	53	332	37	245	6,931,179	67%	33%
HLN	What Would You Do?	2	3	2	3	385	50%	50%
MSNBC	Weekends w/ Alex Witt	7	14	6	11	16,481	29%	71%

Ratings for 2 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	39	1,108	37	902	2,574,109	50%	50%
CNN	News Room	5	76	5	46	76,895	39%	61%
Fox News	Fox News Sunday	242	2,669	126	1,066	34,019,911	66%	34%
MSNBC	Meet The Press	202	4,062	134	2,153	21,302,025	60%	40%

Ratings for 3 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
CNN	News Room	12	76	5	46	76,895	39%	61%
Fox News	America’s News HQ	27	332	20	245	6,931,179	67%	33%
Fox News	WSJ Editorial Report (3:00)	8	8	3	3	1,472	100%	0%

Ratings for 4 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	68	1,108	59	902	2,574,109	50%	50%
CNN	News Room	10	76	6	46	76,895	39%	61%
Fox News	A Healthy You w/ Carol Alt (4pm)	4	5	3	4	370	67%	33%
Fox News	Sunday Housecall (4:30)	17	32	5	13	12,140	88%	13%

Ratings for 5 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi (2:30)	0	6	0	6	18,284	0%	100%
Al Jazeera	Listening Post	0	54	0	49	4,526,336	71%	29%
CNN	News Room	2	76	2	46	76,895	39%	61%
Fox News	#MediaBuzz	21	328	13	230	5,562,494	66%	34%

Ratings for 6 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	90	1,108	64	902	2,574,109	50%	50%
CNN	News Room	4	76	1	46	76,895	39%	61%
Fox News	Fox News Sunday	86	2,669	50	1,066	34,019,911	66%	34%

Ratings for 7 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	America Tonight	1	64	1	51	517,582	56%	44%
CNN	News Room	18	76	9	46	76,895	39%	61%
Fox News	Fox Report Weekend	112	220	75	152	495,331	73%	27%

Ratings for 8 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	59	1,108	55	902	2,574,109	50%	50%
Fox News	Huckabee	84	1,707	67	1,240	7,013,374	63%	37%

Ratings for 9 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
CNN	Life Itself	1,721	6,749	894	3,683	248,079,843	60%	40%
Fox News	The Kelly File	45	418	39	317	1,207,219	59%	41%

Ratings for 10 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	America Tonight	4	64	3	51	517,582	56%	44%
CNN	Life Itself	1,607	6,749	834	3,683	248,079,843	60%	40%
Fox News	Stossel	41	141	33	110	146,286	67%	33%

Ratings for 11 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	42	1,108	41	902	2,574,109	50%	50%
CNN	Life Itself	1,379	6,749	918	3,683	248,079,843	60%	40%
Fox News	Huckabee	50	1,707	39	1,240	7,013,374	63%	37%

 

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Definition of terms used in this report:

• Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
• Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
• Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
• Tweet Count: The number of tweets (including retweets) that mention a show.
• Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
• Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
• Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.