The Five win Cable News Twitter on Friday, 1/2/15

The day after New Year’s Day was a shortened schedule on many networks, and there wasn’t a lot of activity on Cable News Twitter.  Fox News’ “The Five” had the best hour, while MSNBC’s block of generic news managed to sweep up the most mentions during the day.

Raw Data: 2015-01-02-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-01-02

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 994 Fox News: The Five w/Hosts
Most Mentions During Day 4839 MSNBC: MSNBC Live

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 139 0 129 1,182,115 48% 52%
CNN Parts Unknown 37 393 31 335 2,179,508 49% 51%
Fox News Bin Laden Special 1 25 1 22 193,938 67% 33%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 11 0 9 247,619 75% 25%
CNN Parts Unknown 17 393 16 335 2,179,508 49% 51%
Fox News Hannity 116 3,405 96 2,210 19,289,550 60% 40%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 6 393 6 335 2,179,508 49% 51%
Fox News Bin Laden Special 1 25 1 22 193,938 67% 33%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 7 1,040 7 788 2,250,000 50% 50%
Al Jazeera Inside Story 0 5 0 5 5,545 100% 0%
CNN Parts Unknown 10 393 10 335 2,179,508 49% 51%
Fox News Bin Laden Special 4 25 4 22 193,938 67% 33%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 139 0 129 1,182,115 48% 52%
CNN CNN International 68 1,720 65 1,394 66,445,875 57% 43%
Fox News On The Record Special 11 2,903 10 1,927 10,679,512 52% 48%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 13 1,040 12 788 2,250,000 50% 50%
CNN Early Start 85 218 80 190 16,415,296 59% 41%
Fox News FoxFriendsFirst 56 183 37 130 3,738,562 71% 29%
MSNBC First Look 0 2 0 2 215 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 28 1,040 13 788 2,250,000 50% 50%
Al Jazeera Real Money with Ali Velshi (3:30) 0 42 0 39 543,135 61% 39%
CNN New Day 254 2,455 227 2,125 63,830,175 47% 53%
Fox News Fox And Friends 318 2,420 218 1,658 7,162,239 58% 42%
HLN Morning Express w/Robin Meade 31 535 27 453 2,692,961 70% 30%
MSNBC MSNBC Live 40 4,839 27 2,752 13,424,609 58% 42%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 16 1,040 14 788 2,250,000 50% 50%
CNN New Day 235 2,455 191 2,125 63,830,175 47% 53%
Fox News Fox And Friends 402 2,420 274 1,658 7,162,239 58% 42%
HLN Morning Express w/Robin Meade 49 535 42 453 2,692,961 70% 30%
MSNBC MSNBC Live 89 4,839 63 2,752 13,424,609 58% 42%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 30 1,040 23 788 2,250,000 50% 50%
CNN New Day 223 2,455 175 2,125 63,830,175 47% 53%
Fox News Fox And Friends 389 2,420 254 1,658 7,162,239 58% 42%
HLN Morning Express w/Robin Meade 49 535 44 453 2,692,961 70% 30%
MSNBC MSNBC Live 167 4,839 132 2,752 13,424,609 58% 42%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 32 1,040 26 788 2,250,000 50% 50%
Al Jazeera Inside Story 0 5 0 5 5,545 100% 0%
CNN News Room 10 37 2 18 45,308 89% 11%
Fox News America’s Newsroom 25 201 19 133 686,344 62% 38%
HLN Morning Express w/Robin Meade 41 535 39 453 2,692,961 70% 30%
MSNBC The Rundown w/José Díaz-Balart 46 310 30 212 6,199,407 57% 43%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 41 1,040 33 788 2,250,000 50% 50%
CNN News Room 3 37 2 18 45,308 89% 11%
Fox News America’s Newsroom 72 201 48 133 686,344 62% 38%
HLN Morning Express w/Robin Meade 109 535 98 453 2,692,961 70% 30%
MSNBC The Rundown w/José Díaz-Balart 61 310 44 212 6,199,407 57% 43%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 11 0 9 247,619 75% 25%
CNN @This Hour 30 156 23 125 1,151,403 60% 40%
Fox News Happening Now 20 122 15 89 5,059,437 73% 27%
HLN Morning Express w/Robin Meade 53 535 52 453 2,692,961 70% 30%
MSNBC News Nation w/ Tamron Hall 24 246 12 167 401,831 32% 68%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 50 1,040 38 788 2,250,000 50% 50%
CNN Legal View w/Banfield 0 11 0 9 108,470 67% 33%
Fox News Outnumbered 436 1,696 266 1,092 9,963,121 80% 20%
MSNBC Andrea Mitchell Reports 70 199 55 167 3,393,770 51% 49%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 43 1,040 36 788 2,250,000 50% 50%
CNN Wolf 16 1,117 14 937 50,981,519 73% 27%
Fox News Happening Now 56 122 42 89 5,059,437 73% 27%
MSNBC Ronan Farrow Daily 20 179 17 134 1,945,898 56% 44%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 67 1,040 62 788 2,250,000 50% 50%
Al Jazeera TechKnow 1 17 1 14 22,304 86% 14%
CNN News Room 0 37 0 18 45,308 89% 11%
MSNBC The Reid Report 101 325 52 209 1,319,783 40% 60%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 7 37 6 18 45,308 89% 11%
Fox News Shepard Smith Reporting 12 59 11 49 202,148 75% 25%
MSNBC The Cycle 27 120 21 70 776,267 31% 69%
MSNBC The Cycle (w/ Host Accounts) 60 303 48 219 2,373,221 51% 49%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 59 1,040 56 788 2,250,000 50% 50%
CNN The Lead w/Jake Tapper 59 1,070 50 733 3,402,403 63% 37%
Fox News Your World 99 947 65 735 1,585,617 65% 35%
MSNBC NOW with Alex Wagner 19 73 15 57 172,160 44% 56%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 0 5 0 5 5,545 100% 0%
CNN The Situation Room 35 1,117 33 937 50,981,519 73% 27%
Fox News The Five 639 1,482 386 1,040 4,033,874 68% 32%
Fox News The Five w/Hosts 994 4,103 595 2,433 25,731,995 62% 38%
MSNBC The Ed Show 636 1,702 283 785 9,965,198 60% 40%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 70 1,040 66 788 2,250,000 50% 50%
CNN The Situation Room (6 – 6:30) 82 1,117 56 937 50,981,519 73% 27%
Fox News Special Report w/Bret Baier 52 279 35 199 1,262,756 54% 46%
MSNBC PoliticsNation w/ Al Sharpton 25 157 24 126 2,219,143 63% 37%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 14 42 13 39 543,135 61% 39%
CNN Out Front w/Erin Burnett 132 243 62 139 2,272,307 73% 27%
Fox News On The Record w/Greta Van Susteren 799 2,903 497 1,927 10,679,512 52% 48%
MSNBC Hardball w/ Chris Matthews 219 387 110 217 1,084,247 48% 52%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 112 1,040 95 788 2,250,000 50% 50%
CNN Anderson Cooper 360 212 1,346 157 859 7,592,370 46% 54%
Fox News The O’Reilly Factor 302 1,085 157 656 4,821,879 66% 34%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 197 896 99 570 8,584,002 60% 40%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 11 0 9 247,619 75% 25%
Fox News Hannity 302 3,405 182 2,210 19,289,550 60% 40%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 50 1,040 46 788 2,250,000 50% 50%
Fox News The O’Reilly Factor 103 1,085 57 656 4,821,879 66% 34%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.