Cashin’ In wins a quieter Saturday on Cable News Twitter, 12/6/14

Another strong winning Saturday for Fox News’ Cashin’ In, although down a bit from its recent peak.  There appears to be nothing fundamental about this — just a slower news day.  #CashinIn still was the most popular word or hashtag overall.

Here are the top 30 shows in terms of winning their hours:

Click to enlarge

Click to enlarge

And the raw data for the day: 2014-12-06-ShowStats.csv and 2014-12-06 Schedule.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-12-06

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 4715 Fox News: Cashin In
Most Mentions During Day 12837 Fox News: Cashin In

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 216 1,594 152 1,172 3,128,397 58% 42%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 2 0 2 242 100% 0%
Fox News Hannity 398 5,493 195 3,333 20,257,602 60% 40%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 68 0 55 474,207 59% 41%
CNN CNN International 222 4,428 211 3,486 103,593,528 56% 44%
Fox News On The Record w/Greta Van Susteren 65 3,791 47 2,394 8,136,430 56% 44%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 63 1,499 40 1,101 4,433,528 53% 47%
Al Jazeera Inside Story 0 29 0 11 658,799 16% 84%
CNN CNN International 308 4,428 288 3,486 103,593,528 56% 44%
Fox News RedEye 740 1,566 162 671 5,553,340 68% 32%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 266 4,428 248 3,486 103,593,528 56% 44%
Fox News The Five 22 242 12 166 679,736 60% 40%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 28 1,499 25 1,101 4,433,528 53% 47%
Al Jazeera Real Money with Ali Velshi 0 68 0 55 474,207 59% 41%
CNN Black In America 24 754 18 479 5,810,132 40% 60%
Fox News Hannity 96 5,493 59 3,333 20,257,602 60% 40%
MSNBC Your Business (5:30) 0 23 0 17 383,097 38% 63%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 37 912 31 657 20,476,312 54% 46%
Fox News Fox and Friends Weekend 126 800 75 490 8,789,111 67% 33%
MSNBC The Rachel Maddow Show 42 1,274 34 877 3,923,881 53% 47%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 36 1,499 29 1,101 4,433,528 53% 47%
CNN New Day 47 912 41 657 20,476,312 54% 46%
Fox News Fox and Friends Weekend 2 439 2 336 1,628,838 69% 31%
HLN Weekend Express 3 21 3 18 61,524 71% 29%
MSNBC Weekends w/Alex Witt 12 86 9 65 381,545 53% 47%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 79 1,499 73 1,101 4,433,528 53% 47%
CNN New Day 131 912 84 657 20,476,312 54% 46%
Fox News Fox and Friends Weekend 139 800 84 490 8,789,111 67% 33%
HLN Weekend Express 3 21 3 18 61,524 71% 29%
MSNBC Up w/Steve Kornacki 636 1,865 253 809 8,300,787 51% 49%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 81 1,499 63 1,101 4,433,528 53% 47%
CNN Smerconish 248 881 131 379 1,205,118 65% 35%
Fox News Fox and Friends Weekend 148 800 106 490 8,789,111 67% 33%
HLN Weekend Express 9 21 8 18 61,524 71% 29%
MSNBC Up w/Steve Kornacki 655 1,865 304 809 8,300,787 51% 49%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 2 0 2 242 100% 0%
CNN News Room 1 63 1 36 242,413 73% 27%
Fox News Bulls and Bears 72 117 38 65 3,653,107 81% 19%
Fox News Cavuto On Business 202 758 129 510 6,552,577 69% 31%
HLN Weekend Express 2 21 1 18 61,524 71% 29%
MSNBC Melissa Harris-Perry Show 2,421 6,336 969 2,727 18,209,037 43% 57%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 84 1,499 72 1,101 4,433,528 53% 47%
CNN News Room 0 63 0 36 242,413 73% 27%
Fox News Forbes on Fox 87 123 47 59 725,311 67% 33%
Fox News Cashin In 4,715 12,837 1,304 3,363 488,977,668 57% 43%
HLN Weekend Express 1 21 1 18 61,524 71% 29%
MSNBC Melissa Harris-Perry Show 2,034 6,336 862 2,727 18,209,037 43% 57%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 136 1,499 114 1,101 4,433,528 53% 47%
CNN News Room 2 63 1 36 242,413 73% 27%
Fox News America’s News HQ 120 526 75 366 26,894,870 69% 31%
HLN What Would You Do? 0 1 0 1 49 0% 0%
MSNBC Weekends w/ Alex Witt 13 86 13 65 381,545 53% 47%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 79 1,499 65 1,101 4,433,528 53% 47%
CNN News Room 0 63 0 36 242,413 73% 27%
Fox News America’s News HQ 49 526 40 366 26,894,870 69% 31%
HLN What Would You Do? 1 1 1 1 49 0% 0%
MSNBC Weekends w/Alex Witt 33 86 23 65 381,545 53% 47%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 42 1,499 37 1,101 4,433,528 53% 47%
CNN News Room 3 63 3 36 242,413 73% 27%
Fox News WSJ Editorial Report (2pm) 52 75 37 49 263,706 71% 29%
Fox News America’s News HQ (2:30) 86 526 70 366 26,894,870 69% 31%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 16 63 14 36 242,413 73% 27%
Fox News America’s News HQ 36 526 29 366 26,894,870 69% 31%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 98 1,499 94 1,101 4,433,528 53% 47%
CNN News Room 5 63 5 36 242,413 73% 27%
CNN Sanjay Gupta MD 36 295 34 274 7,875,130 55% 45%
Fox News A Healthy You w/ Carol Alt (4pm) 9 11 7 8 239,090 25% 75%
Fox News America’s News HQ (4:30pm) 18 526 15 366 26,894,870 69% 31%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Power Politics 0 1 0 1 1,675 100% 0%
CNN News Room 7 63 5 36 242,413 73% 27%
Fox News The Five 12 242 7 166 679,736 60% 40%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 50 1,499 46 1,101 4,433,528 53% 47%
CNN Smerconish 153 881 79 379 1,205,118 65% 35%
Fox News America’s News HQ 20 526 15 366 26,894,870 69% 31%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 0 68 0 55 474,207 59% 41%
Fox News Fox Report Weekend 80 234 69 165 857,476 82% 18%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 32 1,499 30 1,101 4,433,528 53% 47%
CNN Somebody’s Gotta Do It 18 316 17 303 2,771,228 58% 42%
Fox News Huckabee 151 511 77 333 815,483 61% 39%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Somebody’s Gotta Do It 15 316 12 303 2,771,228 58% 42%
Fox News Judge Jeanine 1,536 2,492 740 1,209 7,074,435 57% 43%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Sombody’s Gotta Do It 13 316 13 303 2,771,228 58% 42%
Fox News Geraldo Rivera reports 13 102 12 95 71,669 56% 44%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 37 1,499 28 1,101 4,433,528 53% 47%
CNN This is Life 35 305 33 288 2,515,863 36% 64%
Fox News RedEye 155 1,566 73 671 5,553,340 68% 32%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.