Morning Joe became all-day Joe as Joe Scarborough’s comments about media coverage of Ferguson ricocheted around the twitter-verse, giving him the most mentions throughout the day. And even though The Kelly File won best hour, Morning Joe was just a bit behind her in that category:

Although much of the conversation on Twitter was scathing about Scarborough, it is interesting to note that it was his conservative side, even on MSNBC, that brought him Fox News levels of buzz.

Raw data for the Day: 2014-12-01-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-12-01

Top Shows for the day:

Category	Mentions	Show
Most Mentions During Hour	3983	Fox News: The Kelly File
Most Mentions During Day	15144	MSNBC: Morning Joe

Ratings for individual time slots

Ratings for 12 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
CNN	Weed	24	123	18	98	282,499	56%	44%

Ratings for 1 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
CNN	Weed 2	18	123	13	98	282,499	56%	44%

Ratings for 2 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi	0	56	0	40	952,058	79%	21%
CNN	CNN International	362	5,216	327	4,295	117,637,821	55%	45%
Fox News	Fox News Sunday	11	364	7	311	271,063	65%	35%
MSNBC	Meet The Press	35	1,148	22	872	12,425,242	58%	42%

Ratings for 3 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	16	1,519	9	1,210	3,978,131	57%	43%
Al Jazeera	The Stream	0	25	0	15	49,406	60%	40%
CNN	CNN International	186	5,216	173	4,295	117,637,821	55%	45%
Fox News	Geraldo Rivera Reports	15	461	13	274	1,965,329	66%	34%

Ratings for 4 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	10	1,519	10	1,210	3,978,131	57%	43%
CNN	Early Start	17	295	16	230	20,191,404	69%	31%
Fox News	#MediaBuzz	7	69	3	55	86,684	64%	36%
MSNBC	Meet The Press	17	1,148	15	872	12,425,242	58%	42%

Ratings for 5 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	16	1,519	12	1,210	3,978,131	57%	43%
CNN	Early Start	110	295	89	230	20,191,404	69%	31%
Fox News	FoxFriendsFirst	86	196	56	133	1,982,306	65%	35%
MSNBC	First Look (5-5:30)	0	2	0	2	4,223	50%	50%
MSNBC	Way Too Early (5:30-6)	19	133	16	85	1,998,387	54%	46%

Ratings for 6 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi (3:30)	2	56	2	40	952,058	79%	21%
CNN	New Day	463	4,996	389	3,724	107,762,103	58%	42%
Fox News	Fox And Friends	460	2,965	296	1,812	36,411,319	64%	36%
HLN	Morning Express w/Robin Meade	26	331	20	211	1,226,459	70%	30%
MSNBC	Morning Joe	2,955	15,144	740	4,613	42,591,690	50%	50%

Ratings for 7 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	17	1,519	16	1,210	3,978,131	57%	43%
CNN	New Day	461	4,996	392	3,724	107,762,103	58%	42%
Fox News	Fox And Friends	486	2,965	346	1,812	36,411,319	64%	36%
HLN	Morning Express w/Robin Meade	58	331	28	211	1,226,459	70%	30%
MSNBC	Morning Joe	1,780	15,144	583	4,613	42,591,690	50%	50%

Ratings for 8 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	39	1,519	36	1,210	3,978,131	57%	43%
CNN	New Day	737	4,996	556	3,724	107,762,103	58%	42%
Fox News	Fox And Friends	603	2,965	419	1,812	36,411,319	64%	36%
HLN	Morning Express w/Robin Meade	57	331	40	211	1,226,459	70%	30%
MSNBC	Morning Joe	3,569	15,144	1,193	4,613	42,591,690	50%	50%

Ratings for 9 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	99	1,519	78	1,210	3,978,131	57%	43%
CNN	News Room	10	85	7	31	113,819	70%	30%
Comedy Central	The Daily Show	17	1,504	16	1,278	6,793,059	58%	42%
Comedy Central	The Colbert Report	41	2,913	39	2,590	8,318,527	66%	34%
Fox News	America’s Newsroom	137	476	89	288	6,682,314	69%	31%
HLN	Morning Express w/Robin Meade	54	331	43	211	1,226,459	70%	30%
MSNBC	The Rundown w/José Díaz-Balart	73	555	53	404	6,879,855	51%	49%

Ratings for 10 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	0	6	0	5	11,698	100%	0%
CNN	News Room	11	85	4	31	113,819	70%	30%
Fox News	America’s Newsroom	139	476	95	288	6,682,314	69%	31%
HLN	Morning Express w/Robin Meade	27	331	24	211	1,226,459	70%	30%
MSNBC	The Rundown w/José Díaz-Balart	94	555	58	404	6,879,855	51%	49%

Ratings for 11 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	139	1,519	129	1,210	3,978,131	57%	43%
Al Jazeera	Inside Story (11:30)	0	15	0	9	31,100	70%	30%
CNN	@This Hour	44	239	26	170	3,054,967	54%	46%
Fox News	Happening Now	76	172	49	111	1,602,524	73%	27%
HLN	Morning Express w/Robin Meade	17	331	14	211	1,226,459	70%	30%
MSNBC	News Nation w/ Tamron Hall	87	331	58	210	1,309,160	50%	50%

Ratings for 12 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	100	1,519	88	1,210	3,978,131	57%	43%
CNN	Legal View w/Banfield	8	25	5	16	16,269	76%	24%
Fox News	Outnumbered	384	1,285	230	796	4,568,115	77%	23%
HLN	HLN Now	13	111	10	88	58,972	23%	77%
MSNBC	Andrea Mitchell Reports	100	363	63	268	4,573,617	64%	36%

Ratings for 1 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	88	1,519	81	1,210	3,978,131	57%	43%
Al Jazeera	TechKnow	0	0	0	0	0	0%	0%
CNN	Wolf	160	1,945	118	1,504	35,427,617	58%	42%
Fox News	Happening Now	51	172	29	111	1,602,524	73%	27%
HLN	HLN Now	11	111	9	88	58,972	23%	77%
MSNBC	Ronan Farrow Daily	250	658	173	478	7,387,301	44%	56%

Ratings for 2 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	92	1,519	73	1,210	3,978,131	57%	43%
CNN	News Room	16	85	3	31	113,819	70%	30%
Fox News	The Real Story w/Gretchen Carlson	177	425	107	255	1,220,741	64%	36%
HLN	HLN Now	2	111	2	88	58,972	23%	77%
MSNBC	The Reid Report	226	1,849	131	1,150	5,895,690	41%	59%

Ratings for 3 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
CNN	News Room	6	85	5	31	113,819	70%	30%
Fox News	Shepard Smith Reporting	115	236	93	181	928,550	66%	34%
HLN	HLN Now	9	111	6	88	58,972	23%	77%
MSNBC	The Cycle	39	177	33	144	700,188	50%	50%
MSNBC	The Cycle (w/ Host Accounts)	53	388	45	331	1,117,707	53%	47%

Ratings for 4 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	96	1,519	78	1,210	3,978,131	57%	43%
CNN	The Lead w/Jake Tapper	511	2,341	443	1,771	56,947,510	64%	36%
Fox News	Your World	134	552	100	457	1,700,167	68%	32%
HLN	HLN Now	6	111	5	88	58,972	23%	77%
MSNBC	Now w/Alex Wagner	139	350	76	228	697,736	51%	49%

Ratings for 5 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Inside Story (5-5:30)	10	15	6	9	31,100	70%	30%
CNN	The Situation Room	180	1,945	114	1,504	35,427,617	58%	42%
Fox News	The Five	1,326	2,687	760	1,657	47,539,035	66%	34%
Fox News	The Five w/Hosts	1,724	5,126	993	3,059	61,506,578	70%	30%
HLN	What Would You Do?	0	1	0	1	3,335	0%	100%
MSNBC	The Ed Show	1,597	2,930	686	1,340	11,777,096	53%	47%

Ratings for 6 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	113	1,519	97	1,210	3,978,131	57%	43%
CNN	The Situation Room (6 – 6:30)	192	1,945	118	1,504	35,427,617	58%	42%
Comedy Central	The Daily Show	81	1,504	78	1,278	6,793,059	58%	42%
Comedy Central	The Colbert Report	70	2,913	67	2,590	8,318,527	66%	34%
Fox News	Special Report w/Bret Baier	500	1,184	357	834	12,643,263	63%	37%
MSNBC	PoliticsNation w/ Al Sharpton	27	65	22	55	675,660	44%	56%

Ratings for 7 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi	9	56	8	40	952,058	79%	21%
CNN	Out Front w/Erin Burnett	544	1,058	361	679	47,215,383	65%	35%
Fox News	On The Record w/Greta Van Susteren	2,049	6,345	1,343	3,910	34,555,723	54%	46%
MSNBC	Hardball w/ Chris Matthews	797	1,265	517	854	3,153,624	49%	51%

Ratings for 8 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	43	1,519	41	1,210	3,978,131	57%	43%
CNN	Anderson Cooper 360	1,390	4,779	1,141	3,940	42,021,300	39%	61%
Fox News	The O’Reilly Factor	415	1,426	272	934	7,892,865	61%	39%
HLN	Nancy Grace	171	428	107	291	556,715	31%	69%
MSNBC	All In w/ Chris Hayes	2,020	7,043	905	3,906	34,942,932	53%	47%

Ratings for 9 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Fox News	The Kelly File	3,983	6,245	1,896	3,148	72,425,996	58%	42%
HLN	Dr Drew On Call	327	629	168	387	4,309,492	28%	72%
MSNBC	The Rachel Maddow Show	1,402	3,043	569	1,559	19,498,641	44%	56%

Ratings for 10 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	3	6	2	5	11,698	100%	0%
CNN	CNN Tonight w/ Hosts	1,186	3,532	966	2,585	115,392,130	56%	44%
Fox News	Hannity	2,921	7,331	1,624	4,076	54,431,690	63%	37%
MSNBC	The Last Word w/Lawrence O’Donnell	692	1,530	318	840	6,446,668	47%	53%

Ratings for 11 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	35	1,519	33	1,210	3,978,131	57%	43%
CNN	Anderson Cooper 360	209	4,779	167	3,940	42,021,300	39%	61%
Comedy Central	The Daily Show	304	1,504	246	1,278	6,793,059	58%	42%
Comedy Central	The Colbert Report	1,484	2,913	1,413	2,590	8,318,527	66%	34%
Fox News	The O’Reilly Factor	138	1,426	100	934	7,892,865	61%	39%
MSNBC	All In w/Chris Hayes	302	7,043	238	3,906	34,942,932	53%	47%

 

---

Definition of terms used in this report:

• Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
• Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
• Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
• Tweet Count: The number of tweets (including retweets) that mention a show.
• Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
• Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
• Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.