Guest hosts kill buzz.  With Martha MacCallum guesting for Megyn Kelly on Friday, it cleared the decks for All In with Chris Hayes to win Cable News Twitter.  The second best hourly show was RedEye at 3am, followed by Real Time with Bill Maher, Morning Joe, and Hannity.

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Clearly, the social media buzz belongs to the hosts, not to the show.  It would have been a worthwhile experiment to have the normal show hosts live-tweet (or at least schedule some show-time tweets in advance) to see if that could keep the buzz alive in their absence.

Raw Data: 2014-11-07-ShowStats.csv

(Note: for the mention counts for O’Reilly Factor, I included mentions of guest host Eric Bolling as he substantially lifted the shows mentions.  I did not include Martha MacCallum’s, though, as here mentions were too low to have a significant impact).

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Thursday saw the election surge subside as mention numbers reverted to more normal levels.  The Kelly File had the best hour on Twitter while Hannity had the best day overall.

Raw Data: 2014-11-06-ShowStats.csv

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Election night coverage continued into the first few hours of the day on Wednesday, which tended to disrupt the normal patterns of Twitter chat until the day got underway.  The Kelly File won the best hour, while “The Five” with the host accounts won the best day due to the election coverage overall.

You can see the 48 hour trend in election related tweets in this posting.

You can download the raw data for the day here: 2014-11-05-ShowStats.csv

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