Another strong Saturday for Fox News’ Cashin’ In, which won both best hour and best day. Following Cashin’ In for best hour were both hours of Harris-Perry, Kornacki, and Judge Jeanine:
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As you can see, the difference between Cashin’ In and the rest is leaps and bounds. How do they do this? How is a half-hour show’s engagement 4 times better than its closest competitor, which runs for a full hour? Apart from the primary answer (more viewers who are more passionate about the show), here’s what is happening:
- It is NOT the same tweet over and over again. There were 2753 different tweets that made up the 4815. The most retweeted got 43 retweets. It was not stuffing the ballot box, so to speak. I thought “Aha!” when Eric Bolling said (roughly) “retweet this if you agree”, but that wasn’t it.
- There are some very active participants. 1260 people sent tweets. Two people (DinahLord and ladydshops) sent over 100 each, and 5 others sent over 50.
- Some of the show participants are very active during the hour. Jonathan Hoenig sent 63 tweets, Michelle Fields 12, and Eric Bolling 7.
So congratulations to Cashin’ In for simply being the best at social media.
Data files for the day:
Counts for all shows: 2014-10-11-ShowStats.csv
Ranked list of senders of Cashin’ In tweets during 11am ET hour: 2014=10-11 Cashin In Senders.csv
Due to twitter restrictions, I cannot republish data for all the tweets sent during the hour. As a compromise, here are the top 10 most retweeted tweets:
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Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.
Cable News Twitter Ratings for 2014-10-11
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 4815 | Fox News: Cashin In |
| Most Mentions During Day | 12710 | Fox News: Cashin In |
Ratings for individual time slots
Ratings for 12 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | Parts Unknown | 92 | 807 | 89 | 580 | 16,390,623 | 59% | 41% |
| Fox News | The Kelly File | 175 | 975 | 103 | 692 | 4,997,727 | 62% | 38% |
Ratings for 1 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Consider This | 0 | 1 | 0 | 1 | 285 | 0% | 0% |
| CNN | Unguarded with Rachel Nichols | 73 | 370 | 61 | 347 | 1,097,799 | 76% | 24% |
| Fox News | Hannity | 322 | 3,926 | 192 | 2,400 | 16,327,470 | 59% | 41% |
Ratings for 2 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 0 | 14 | 0 | 10 | 57,171 | 60% | 40% |
| CNN | Parts Unknown | 15 | 807 | 13 | 580 | 16,390,623 | 59% | 41% |
| Fox News | On The Record w/Greta Van Susteren | 24 | 1,281 | 20 | 864 | 2,457,954 | 49% | 51% |
Ratings for 3 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 10 | 825 | 10 | 630 | 1,780,772 | 56% | 44% |
| Al Jazeera | Inside Story | 0 | 4 | 0 | 3 | 7,512 | 100% | 0% |
| CNN | CNN International | 64 | 3,620 | 46 | 2,560 | 41,333,138 | 48% | 52% |
| Fox News | RedEye | 690 | 2,490 | 111 | 1,332 | 7,861,247 | 66% | 34% |
Ratings for 4 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | CNN International | 131 | 3,620 | 100 | 2,560 | 41,333,138 | 48% | 52% |
| Fox News | The Five | 1 | 4 | 1 | 4 | 1,009 | 100% | 0% |
Ratings for 5 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 0 | 14 | 0 | 10 | 57,171 | 60% | 40% |
| CNN | CNN International | 163 | 3,620 | 137 | 2,560 | 41,333,138 | 48% | 52% |
| Fox News | Hannity | 49 | 3,926 | 42 | 2,400 | 16,327,470 | 59% | 41% |
| MSNBC | Your Business (5:30) | 0 | 8 | 0 | 7 | 28,879 | 50% | 50% |
Ratings for 6 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 36 | 825 | 25 | 630 | 1,780,772 | 56% | 44% |
| CNN | New Day | 36 | 1,665 | 36 | 1,567 | 19,018,206 | 49% | 51% |
| Fox News | Fox and Friends Weekend | 48 | 470 | 37 | 271 | 1,491,964 | 65% | 35% |
| MSNBC | The Rachel Maddow Show | 17 | 1,524 | 14 | 1,103 | 9,744,368 | 48% | 52% |
Ratings for 7 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 36 | 825 | 25 | 630 | 1,780,772 | 56% | 44% |
| CNN | New Day | 29 | 1,665 | 27 | 1,567 | 19,018,206 | 49% | 51% |
| Fox News | Fox and Friends Weekend | 56 | 470 | 36 | 271 | 1,491,964 | 65% | 35% |
| HLN | Weekend Express | 5 | 91 | 5 | 53 | 168,546 | 73% | 27% |
| MSNBC | Weekends w/Alex Witt | 13 | 163 | 10 | 96 | 272,229 | 57% | 43% |
Ratings for 8 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 33 | 825 | 30 | 630 | 1,780,772 | 56% | 44% |
| CNN | New Day | 48 | 1,665 | 42 | 1,567 | 19,018,206 | 49% | 51% |
| Fox News | Fox and Friends Weekend | 77 | 470 | 47 | 271 | 1,491,964 | 65% | 35% |
| HLN | Weekend Express | 8 | 91 | 6 | 53 | 168,546 | 73% | 27% |
| MSNBC | Up w/Steve Kornacki | 757 | 2,587 | 269 | 991 | 9,694,777 | 49% | 51% |
Ratings for 9 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 31 | 825 | 28 | 630 | 1,780,772 | 56% | 44% |
| CNN | Smerconish | 55 | 803 | 35 | 643 | 1,427,735 | 69% | 31% |
| Fox News | Fox and Friends Weekend | 92 | 470 | 46 | 271 | 1,491,964 | 65% | 35% |
| HLN | Weekend Express | 8 | 91 | 7 | 53 | 168,546 | 73% | 27% |
| MSNBC | Up w/Steve Kornacki | 917 | 2,587 | 354 | 991 | 9,694,777 | 49% | 51% |
Ratings for 10 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Consider This | 0 | 1 | 0 | 1 | 285 | 0% | 0% |
| CNN | News Room | 1 | 39 | 1 | 27 | 28,031 | 68% | 32% |
| Fox News | Bulls and Bears | 79 | 127 | 46 | 79 | 2,466,114 | 69% | 31% |
| Fox News | Cavuto On Business | 85 | 197 | 58 | 144 | 2,434,729 | 64% | 36% |
| HLN | Weekend Express | 16 | 91 | 12 | 53 | 168,546 | 73% | 27% |
| MSNBC | Melissa Harris-Perry Show | 1,281 | 3,858 | 515 | 1,632 | 15,688,771 | 44% | 56% |
Ratings for 11 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 40 | 825 | 39 | 630 | 1,780,772 | 56% | 44% |
| CNN | News Room | 6 | 39 | 5 | 27 | 28,031 | 68% | 32% |
| Fox News | Forbes on Fox | 46 | 67 | 34 | 49 | 529,765 | 59% | 41% |
| Fox News | Cashin In | 4,815 | 12,710 | 1,260 | 3,832 | 153,955,323 | 55% | 45% |
| HLN | Weekend Express | 13 | 91 | 11 | 53 | 168,546 | 73% | 27% |
| MSNBC | Melissa Harris-Perry Show | 1,537 | 3,858 | 696 | 1,632 | 15,688,771 | 44% | 56% |
Ratings for 12 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 83 | 825 | 72 | 630 | 1,780,772 | 56% | 44% |
| CNN | News Room | 8 | 39 | 7 | 27 | 28,031 | 68% | 32% |
| Fox News | America’s News HQ | 272 | 641 | 172 | 382 | 10,969,943 | 80% | 20% |
| MSNBC | Weekends w/ Alex Witt | 40 | 163 | 26 | 96 | 272,229 | 57% | 43% |
Ratings for 1 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 35 | 825 | 27 | 630 | 1,780,772 | 56% | 44% |
| CNN | News Room | 8 | 39 | 5 | 27 | 28,031 | 68% | 32% |
| Fox News | America’s News HQ | 135 | 641 | 78 | 382 | 10,969,943 | 80% | 20% |
| MSNBC | Weekends w/Alex Witt | 54 | 163 | 31 | 96 | 272,229 | 57% | 43% |
Ratings for 2 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 54 | 825 | 47 | 630 | 1,780,772 | 56% | 44% |
| CNN | City Of Tomorrow | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| CNN | News Room | 1 | 39 | 1 | 27 | 28,031 | 68% | 32% |
| Fox News | WSJ Editorial Report (2pm) | 4 | 6 | 2 | 3 | 1,334 | 100% | 0% |
| Fox News | America’s News HQ (2:30) | 35 | 641 | 30 | 382 | 10,969,943 | 80% | 20% |
| MSNBC | MSNBC Live | 235 | 4,241 | 177 | 2,836 | 25,791,075 | 52% | 48% |
Ratings for 3 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | News Room | 3 | 39 | 3 | 27 | 28,031 | 68% | 32% |
| Fox News | America’s News HQ | 21 | 641 | 18 | 382 | 10,969,943 | 80% | 20% |
| MSNBC | MSNBC Live | 168 | 4,241 | 144 | 2,836 | 25,791,075 | 52% | 48% |
Ratings for 4 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 48 | 825 | 34 | 630 | 1,780,772 | 56% | 44% |
| CNN | News Room | 4 | 39 | 3 | 27 | 28,031 | 68% | 32% |
| CNN | Sanjay Gupta MD | 104 | 1,000 | 103 | 674 | 34,434,796 | 45% | 55% |
| Fox News | A Healthy You w/ Carol Alt (4pm) | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| Fox News | America’s News HQ (4:30pm) | 23 | 641 | 19 | 382 | 10,969,943 | 80% | 20% |
Ratings for 5 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Power Politics | 0 | 5 | 0 | 4 | 221,729 | 100% | 0% |
| CNN | News Room | 4 | 39 | 2 | 27 | 28,031 | 68% | 32% |
| Fox News | The Five | 0 | 4 | 0 | 4 | 1,009 | 100% | 0% |
Ratings for 6 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 28 | 825 | 24 | 630 | 1,780,772 | 56% | 44% |
| CNN | News Room | 0 | 39 | 0 | 27 | 28,031 | 68% | 32% |
| Fox News | America’s News HQ | 33 | 641 | 11 | 382 | 10,969,943 | 80% | 20% |
Ratings for 7 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 2 | 14 | 2 | 10 | 57,171 | 60% | 40% |
| CNN | News Room | 1 | 39 | 1 | 27 | 28,031 | 68% | 32% |
| Fox News | Fox Report Weekend | 1 | 7 | 1 | 5 | 91,961 | 20% | 80% |
Ratings for 8 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 20 | 825 | 17 | 630 | 1,780,772 | 56% | 44% |
| CNN | Parts Unknown | 149 | 807 | 118 | 580 | 16,390,623 | 59% | 41% |
| Fox News | Huckabee | 95 | 419 | 56 | 254 | 915,122 | 65% | 35% |
Ratings for 9 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | Somebody’s Gotta Do It | 25 | 590 | 23 | 411 | 31,184,355 | 60% | 40% |
| Fox News | Judge Jeanine | 906 | 1,813 | 514 | 988 | 7,957,431 | 53% | 47% |
Ratings for 10 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Fox News | Geraldo Rivera reports | 74 | 683 | 25 | 487 | 2,060,742 | 62% | 38% |
Ratings for 11 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 22 | 825 | 20 | 630 | 1,780,772 | 56% | 44% |
| CNN | Parts Unknown | 42 | 807 | 34 | 580 | 16,390,623 | 59% | 41% |
| Fox News | RedEye | 239 | 2,490 | 115 | 1,332 | 7,861,247 | 66% | 34% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
- Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
- Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
- Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
- Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
- Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.