I had expected the ALMA awards, which were broadcast on MSNBC last night, to win best hour and best day, so I was surprised this morning to see that Hannity won best hour and CNNi won best day.  It’s not that the ALMA awards didn’t generate some traffic, but they were in fifth place for best hour, after Hannity, Ed Show, Kelly File, and Hayes.  They were in third place for best day, after CNNi and Hannity (and ahead of The Five and Susteren).

Here’s the rankings of the shows based upon their broadcast hour:

You can see the raw data here: 2014-10-10-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-10-10

Top Shows for the day:

Category	Mentions	Show
Most Mentions During Hour	1902	Fox News: Hannity
Most Mentions During Day	13606	CNN: CNN International

Ratings for individual time slots

Ratings for 12 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	America Tonight	2	30	2	18	26,181	50%	50%
CNN	Parts Unknown	40	681	38	577	19,911,624	63%	37%
Fox News	The Kelly File	175	3,225	133	1,836	37,950,916	62%	38%
MSNBC	The Rachel Maddow Show	129	3,135	87	1,673	9,847,969	49%	51%

Ratings for 1 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	0	24	0	16	161,184	88%	13%
CNN	CNN International	649	13,606	593	11,711	151,795,080	47%	53%
Fox News	Hannity	156	6,374	120	3,463	39,023,444	61%	39%
MSNBC	The Last Word w/Lawrence O’Donnell	63	730	51	537	2,934,759	59%	41%

Ratings for 2 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi	0	63	0	44	838,795	74%	26%
CNN	CNN International	647	13,606	560	11,711	151,795,080	47%	53%
Fox News	On The Record w/Greta Van Susteren	48	3,347	24	1,966	14,193,599	50%	50%
HLN	Nancy Grace	21	164	9	106	177,083	27%	73%
MSNBC	Hardball w/Chris Matthews	12	794	11	500	2,109,887	60%	40%

Ratings for 3 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	9	1,031	4	770	3,567,346	60%	40%
Al Jazeera	Inside Story	0	43	0	27	217,204	67%	33%
CNN	CNN International	727	13,606	637	11,711	151,795,080	47%	53%
Fox News	RedEye	847	2,975	148	1,435	10,894,586	66%	34%
MSNBC	All In w/Chris Hayes	37	3,043	32	1,612	17,999,982	51%	49%

Ratings for 4 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	America Tonight	0	30	0	18	26,181	50%	50%
CNN	Early Start	0	0	0	0	0	0%	0%
Fox News	The Five	2	9	1	6	4,982	40%	60%
MSNBC	The Rachel Maddow Show	38	3,135	17	1,673	9,847,969	49%	51%

Ratings for 5 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi (3:30)	0	63	0	44	838,795	74%	26%
CNN	Early Start	0	0	0	0	0	0%	0%
Fox News	FoxFriendsFirst	70	213	50	165	7,871,356	69%	31%
MSNBC	First Look (5-5:30)	0	0	0	0	0	0%	0%
MSNBC	Way Too Early (5:30-6)	22	115	17	92	746,402	78%	22%

Ratings for 6 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	15	1,031	12	770	3,567,346	60%	40%
CNN	New Day	270	2,843	231	2,061	95,961,850	49%	51%
Fox News	Fox And Friends	231	1,660	161	1,016	26,114,507	60%	40%
HLN	Morning Express w/Robin Meade	12	219	11	162	2,004,904	53%	47%
MSNBC	Morning Joe	659	3,236	253	1,548	9,397,125	56%	44%

Ratings for 7 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	18	1,031	13	770	3,567,346	60%	40%
CNN	New Day	454	2,843	386	2,061	95,961,850	49%	51%
Fox News	Fox And Friends	362	1,660	243	1,016	26,114,507	60%	40%
HLN	Morning Express w/Robin Meade	30	219	22	162	2,004,904	53%	47%
MSNBC	Morning Joe	810	3,236	329	1,548	9,397,125	56%	44%

Ratings for 8 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	46	1,031	36	770	3,567,346	60%	40%
CNN	New Day	378	2,843	286	2,061	95,961,850	49%	51%
Fox News	Fox And Friends	446	1,660	285	1,016	26,114,507	60%	40%
HLN	Morning Express w/Robin Meade	45	219	30	162	2,004,904	53%	47%
MSNBC	Morning Joe	641	3,236	331	1,548	9,397,125	56%	44%

Ratings for 9 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	31	1,031	28	770	3,567,346	60%	40%
CNN	News Room	6	34	6	20	87,181	90%	10%
Fox News	America’s Newsroom	42	143	31	105	1,272,333	62%	38%
HLN	Morning Express w/Robin Meade	30	219	27	162	2,004,904	53%	47%
MSNBC	The Daily Run Down (Melvin)	89	144	66	100	521,868	70%	30%

Ratings for 10 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	0	24	0	16	161,184	88%	13%
CNN	News Room	1	34	1	20	87,181	90%	10%
Fox News	America’s Newsroom	51	143	41	105	1,272,333	62%	38%
HLN	Morning Express w/Robin Meade	19	219	17	162	2,004,904	53%	47%
MSNBC	José Díaz-Balart	172	1,261	130	704	28,820,995	40%	60%

Ratings for 11 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	69	1,031	53	770	3,567,346	60%	40%
Al Jazeera	Inside Story (11:30)	0	43	0	27	217,204	67%	33%
CNN	@This Hour	190	865	172	706	48,807,997	50%	50%
Fox News	Happening Now	30	204	22	158	11,194,166	76%	24%
HLN	Morning Express w/Robin Meade	11	219	10	162	2,004,904	53%	47%
MSNBC	News Nation w/ Tamron Hall	82	906	58	587	36,975,269	40%	60%

Ratings for 12 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	87	1,031	81	770	3,567,346	60%	40%
CNN	Legal View w/Banfield	32	98	25	69	358,236	82%	18%
Fox News	Outnumbered	439	1,778	251	1,116	5,623,319	71%	29%
HLN	HLN Now	1	69	1	50	179,833	49%	51%
MSNBC	Andrea Mitchell Reports	55	219	40	171	3,508,854	46%	54%

Ratings for 1 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	91	1,031	68	770	3,567,346	60%	40%
Al Jazeera	TechKnow	0	0	0	0	0	0%	0%
CNN	Wolf	57	1,278	48	903	46,589,984	65%	35%
Fox News	Happening Now	24	204	22	158	11,194,166	76%	24%
HLN	HLN Now	4	69	4	50	179,833	49%	51%
MSNBC	Ronan Farrow Daily	201	2,051	136	1,082	6,178,069	25%	75%

Ratings for 2 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	99	1,031	93	770	3,567,346	60%	40%
CNN	News Room	1	34	1	20	87,181	90%	10%
Fox News	The Real Story w/Gretchen Carlson	195	479	133	329	3,722,308	58%	42%
HLN	HLN Now	6	69	6	50	179,833	49%	51%
MSNBC	The Reid Report	555	1,391	172	605	4,947,963	35%	65%

Ratings for 3 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
CNN	News Room	5	34	4	20	87,181	90%	10%
Fox News	Shepard Smith Reporting	35	139	23	105	548,393	56%	44%
HLN	HLN Now	4	69	3	50	179,833	49%	51%
MSNBC	The Cycle	75	187	45	128	1,161,894	43%	57%
MSNBC	The Cycle (w/ Host Accounts)	89	365	53	252	3,661,619	57%	43%

Ratings for 4 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	37	1,031	32	770	3,567,346	60%	40%
CNN	The Lead w/Jake Tapper	177	1,400	142	1,080	34,349,668	59%	41%
Fox News	Your World	82	401	57	315	5,402,767	63%	37%
HLN	Jane Velez-Mitchell	0	0	0	0	0	0%	0%
MSNBC	Now w/Alex Wagner	40	168	24	126	3,063,973	58%	42%

Ratings for 5 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Inside Story (5-5:30)	15	43	5	27	217,204	67%	33%
CNN	The Situation Room	348	1,278	235	903	46,589,984	65%	35%
Fox News	The Five	1	9	1	6	4,982	40%	60%
Fox News	The Five w/Hosts	921	5,646	664	3,308	30,284,519	65%	35%
MSNBC	The Ed Show	1,383	2,395	413	846	10,803,114	56%	44%

Ratings for 6 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	57	1,031	48	770	3,567,346	60%	40%
CNN	The Situation Room (6 – 6:30)	200	1,278	132	903	46,589,984	65%	35%
Fox News	Special Report w/Bret Baier	141	854	107	557	7,608,631	61%	39%
MSNBC	PoliticsNation w/ Al Sharpton	54	142	48	100	2,878,952	59%	41%

Ratings for 7 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi	8	63	4	44	838,795	74%	26%
CNN	Out Front w/Erin Burnett	657	1,918	422	1,218	57,120,307	58%	42%
Fox News	On The Record w/Greta Van Susteren	833	3,347	532	1,966	14,193,599	50%	50%
HLN	Jane Velez-Mitchell	0	0	0	0	0	0%	0%
MSNBC	Hardball w/ Chris Matthews	342	794	191	500	2,109,887	60%	40%

Ratings for 8 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	38	1,031	34	770	3,567,346	60%	40%
CNN	Anderson Cooper 360	599	2,754	447	1,739	64,356,965	38%	62%
Fox News	The O’Reilly Factor	154	861	112	602	2,989,045	64%	36%
HLN	Nancy Grace	7	164	5	106	177,083	27%	73%
MSNBC	All In w/ Chris Hayes	1,216	3,043	473	1,612	17,999,982	51%	49%

Ratings for 9 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Fox News	The Kelly File	1,363	3,225	641	1,836	37,950,916	62%	38%
HLN	Nancy Grace	6	164	6	106	177,083	27%	73%
MSNBC	The Rachel Maddow Show	720	3,135	298	1,673	9,847,969	49%	51%

Ratings for 10 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	2	24	2	16	161,184	88%	13%
CNN	Unguarded with Rachel Nichols (10:30pm)	48	489	46	436	31,690,276	77%	23%
Fox News	Hannity	1,902	6,374	955	3,463	39,023,444	61%	39%
HBO	Real Time w/Bill Maher	121	3,317	109	2,393	12,705,622	67%	33%
HLN	Nancy Grace	0	164	0	106	177,083	27%	73%
MSNBC	2014 NCLR ALMA Awards	1,199	6,310	590	3,339	215,203,675	39%	61%

Ratings for 11 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	41	1,031	33	770	3,567,346	60%	40%
CNN	Parts Unknown	127	681	125	577	19,911,624	63%	37%
Fox News	The O’Reilly Factor	52	861	39	602	2,989,045	64%	36%
HBO	Real Time w/Bill Maher (Rerun)	98	3,317	86	2,393	12,705,622	67%	33%
HLN	Nancy Grace	4	164	4	106	177,083	27%	73%
MSNBC	2014 NCLR ALMA Awards	635	6,310	383	3,339	215,203,675	39%	61%

 

---

Definition of terms used in this report:

• Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
• Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
• Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
• Tweet Count: The number of tweets (including retweets) that mention a show.
• Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
• Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
• Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.