Kelly files another win on Cable News Twitter on Friday, September 12, 2014

Friday saw our new normal of Megyn Kelly getting the best hour and Sean Hannity winning best day. Megyn Kelly has really managed to take the lead in Twitter these days, garnering numbers that used to be unheard of for Fox News.  I have to wonder if there’s been a renewed effort at Fox on social media; if so, to whomever is doing it: job well done.

It’s also worth noting that Bill Maher managed to almost eclipse Hannity in total tweets for the day….

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-09-12

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2427 Fox News: The Kelly File
Most Mentions During Day 7421 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 37 0 33 67,770 57% 43%
Fox News The Kelly File 200 5,110 144 2,696 64,029,340 60% 40%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 29 0 17 143,575 63% 38%
CNN CNN Tonight 1 55 1 46 135,171 45% 55%
Fox News Hannity 344 7,421 171 4,210 45,968,259 60% 40%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 1 27 1 22 89,747 73% 27%
Fox News On The Record w/Greta Van Susteren 45 4,950 21 2,545 39,568,172 40% 60%
HLN Nancy Grace 9 508 6 386 971,282 32% 68%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 15 1,313 13 1,021 3,608,671 61% 39%
Al Jazeera Inside Story 0 6 0 4 4,728 75% 25%
Fox News RedEye 965 3,583 154 2,037 16,314,624 55% 45%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 37 0 33 67,770 57% 43%
Fox News The Five 1 21 1 9 21,234 88% 13%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 8 1,313 8 1,021 3,608,671 61% 39%
Al Jazeera Real Money with Ali Velshi (3:30) 0 27 0 22 89,747 73% 27%
CNN Early Start 0 1 0 1 20 0% 0%
Fox News FoxFriendsFirst 85 129 50 85 3,352,221 82% 18%
MSNBC First Look (5-5:30) 0 0 0 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 5 40 5 37 407,500 61% 39%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 26 1,313 25 1,021 3,608,671 61% 39%
CNN New Day 281 3,920 239 3,206 159,006,944 56% 44%
Fox News Fox And Friends 218 1,371 156 954 6,845,102 58% 42%
HLN Morning Express w/Robin Meade 27 241 25 173 1,044,579 71% 29%
MSNBC Morning Joe 669 3,053 249 1,444 10,621,717 63% 37%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 54 1,313 49 1,021 3,608,671 61% 39%
CNN New Day 364 3,920 309 3,206 159,006,944 56% 44%
Fox News Fox And Friends 319 1,371 244 954 6,845,102 58% 42%
HLN Morning Express w/Robin Meade 22 241 19 173 1,044,579 71% 29%
MSNBC Morning Joe 748 3,053 350 1,444 10,621,717 63% 37%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 69 1,313 64 1,021 3,608,671 61% 39%
CNN New Day 421 3,920 337 3,206 159,006,944 56% 44%
Fox News Fox And Friends 290 1,371 245 954 6,845,102 58% 42%
HLN Morning Express w/Robin Meade 35 241 24 173 1,044,579 71% 29%
MSNBC Morning Joe 611 3,053 292 1,444 10,621,717 63% 37%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 66 1,313 50 1,021 3,608,671 61% 39%
CNN News Room 39 121 19 60 381,928 58% 42%
Fox News America’s Newsroom 116 419 88 305 9,883,916 48% 52%
HLN Morning Express w/Robin Meade 52 241 40 173 1,044,579 71% 29%
MSNBC The Daily Run Down 142 877 111 640 5,710,352 60% 40%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 1 29 1 17 143,575 63% 38%
CNN News Room 4 121 4 60 381,928 58% 42%
Fox News America’s Newsroom 92 419 77 305 9,883,916 48% 52%
HLN Morning Express w/Robin Meade 17 241 17 173 1,044,579 71% 29%
MSNBC José Díaz-Balart 142 430 77 260 6,448,224 49% 51%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 89 1,313 81 1,021 3,608,671 61% 39%
Al Jazeera Inside Story (11:30) 0 6 0 4 4,728 75% 25%
CNN @This Hour 80 449 58 346 35,783,118 63% 37%
Fox News Happening Now 52 149 47 116 2,073,413 78% 22%
HLN Morning Express w/Robin Meade 11 241 11 173 1,044,579 71% 29%
MSNBC News Nation w/ Tamron Hall 34 628 30 440 3,727,834 38% 62%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 58 1,313 53 1,021 3,608,671 61% 39%
CNN Legal View w/Banfield 34 58 29 45 45,246 54% 46%
Fox News Outnumbered 1,067 2,524 549 1,361 9,365,051 62% 38%
HLN HLN Now 10 123 6 94 129,197 42% 58%
MSNBC Andrea Mitchell Reports 119 382 82 286 3,135,773 57% 43%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 56 1,313 48 1,021 3,608,671 61% 39%
Al Jazeera TechKnow 0 0 0 0 0 0% 0%
CNN Wolf 23 1,045 22 793 57,728,178 66% 34%
Fox News Happening Now 14 149 11 116 2,073,413 78% 22%
HLN HLN Now 16 123 11 94 129,197 42% 58%
MSNBC Ronan Farrow Daily 73 648 57 487 5,897,013 53% 47%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 131 1,313 113 1,021 3,608,671 61% 39%
CNN News Room 18 121 14 60 381,928 58% 42%
Fox News The Real Story w/Gretchen Carlson 110 318 83 206 1,601,863 69% 31%
HLN HLN Now 10 123 9 94 129,197 42% 58%
MSNBC The Reid Report 513 1,087 195 553 2,819,635 32% 68%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 8 121 3 60 381,928 58% 42%
Fox News Shepard Smith Reporting 50 136 35 110 246,576 62% 38%
HLN HLN Now 12 123 12 94 129,197 42% 58%
MSNBC The Cycle 55 194 37 134 787,559 70% 30%
MSNBC The Cycle (w/ Host Accounts) 86 544 60 429 1,491,384 68% 32%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 71 1,313 61 1,021 3,608,671 61% 39%
CNN The Lead w/Jake Tapper 85 1,566 65 1,259 18,263,009 57% 43%
Fox News Your World 142 628 103 480 1,521,917 65% 35%
HLN HLN Now 2 123 2 94 129,197 42% 58%
MSNBC Now w/Alex Wagner 76 118 32 64 632,261 67% 33%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 0 6 0 4 4,728 75% 25%
CNN The Situation Room 129 1,045 88 793 57,728,178 66% 34%
Fox News The Five 16 21 4 9 21,234 88% 13%
Fox News The Five w/Hosts 812 6,185 552 3,917 38,095,161 60% 40%
MSNBC The Ed Show 1,417 2,790 447 1,002 14,490,352 55% 45%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 39 1,313 37 1,021 3,608,671 61% 39%
CNN The Situation Room (6 – 6:30) 235 1,045 177 793 57,728,178 66% 34%
Fox News Special Report w/Bret Baier 93 803 61 575 5,942,278 58% 42%
MSNBC PoliticsNation w/ Al Sharpton 58 128 35 90 2,615,566 74% 26%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 4 27 4 22 89,747 73% 27%
CNN Out Front w/Erin Burnett 373 1,112 217 657 31,688,519 73% 27%
Fox News On The Record w/Greta Van Susteren 1,916 4,950 996 2,545 39,568,172 40% 60%
MSNBC Hardball w/ Chris Matthews 381 944 179 506 3,366,182 63% 37%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 60 1,313 49 1,021 3,608,671 61% 39%
CNN Anderson Cooper 360 742 3,636 507 2,504 123,489,561 46% 54%
Fox News The O’Reilly Factor 108 748 72 522 3,933,180 62% 38%
MSNBC All In w/ Chris Hayes 1,446 3,649 653 1,896 30,430,813 57% 43%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Parts Unknown 48 304 41 240 703,281 50% 50%
Fox News The Kelly File 2,427 5,110 1,109 2,696 64,029,340 60% 40%
MSNBC The Rachel Maddow Show 1,190 3,397 460 1,795 21,280,998 51% 49%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 5 29 2 17 143,575 63% 38%
CNN Unguarded with Rachel Nichols (10:30pm) 808 2,887 662 2,264 44,590,300 84% 16%
Fox News Hannity 2,014 7,421 1,264 4,210 45,968,259 60% 40%
HBO Real Time w/Bill Maher 1,496 6,511 847 3,460 32,506,786 58% 42%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 54 1,313 48 1,021 3,608,671 61% 39%
CNN Parts Unknown 4 304 3 240 703,281 50% 50%
Fox News The O’Reilly Factor 45 748 34 522 3,933,180 62% 38%
HBO Real Time w/Bill Maher (Rerun) 795 6,511 506 3,460 32,506,786 58% 42%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.