Mea Culpa.  I have failed to accurately capture the tweets from “Cashin In”, which resulted in a dramatic and rankings altering distortion in the mention counts.  Below is the revised counts for last Saturday, which shows how incredibly well the half-hour show performed on Twitter. Future Saturdays will have the correct counts.

As to how this happened, it’s just a case of my not digging hard enough.  The Fox News page for “The Cost of Freedom” is devoid of Twitter user accounts and hashtags, and when I was creating the database I stopped at that.

Thank you to Fox News Fan aka @FNC_Ladies_Rule for setting me straight.  I appreciate all questions and especially corrections!

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Sunday was a clean sweep for the Melissa Harris-Perry Show, winning best hour and best day.

One interesting thing about Sunday is that it was a rare day that Hannity did not appear in Fox’s line-up and, as a result, it did not get to compete for best hour or best day. Nonetheless, it received almost 4700 mentions  (that would not have displaced the MHP Show from best day, to be clear).

But the high number of mentions shows two things: First, how laggy Twitter mentions can be compared to a broadcast — the conversation can echo on Twitter for quite a while. Second, how other media (in Hannity’s case, his radio show, which has a weekend “Best of” program) can combine with the a show to produce higher and, perhaps, synergistic engagement.

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What an unusual day Saturday was! Judge Jeanine had the best hour on Cable News, and The Five (when you take into consideration all of the individual hosts’ Twitter accounts) had the best day.

Random Notes:

TJ Holmes (@tjholmes) was substituting for Craig Melvin on Saturday.  @tjholmes received about 560 mentions during the day, which, if split across the two hours he was on the air (which is a high estimate), gives him a very respectable engagement.  He’s a great talent, and it just amazes me that MSNBC has a strong bench and yet wastes hours of time on caught on camera and lockup.  We all know the path those shows lead to: HLN.

Apparently Chris Matthews doesn’t like infrequent MSNBC guest-anchor Ezra Klein’s Vox. Or maybe Ezra. That was about as close to “get off my lawn” as I’ve heard in ages. Do you get the feeling that Chris doesn’t spend a lot of time surfing the web?

There’s an interesting story on HuffPo about Phil Griffin’s mea culpas over the Cinco De Mayo incident.  Apart from the contrition, what’s interesting is the quote “Having José [Díaz-Balart] in the newsroom has already changed our world.” Since Díaz-Balart’s 10am weekday show was announced after May 5 (if I recall correctly), one wonders if that day’s events helped motivate José’s selection of a replacement for Chris Jansing?  This is not to suggest that Díaz-Balart was not the best choice regardless; the man is a supremely talented and experienced journalist and an amazing addition to MSNBC.

By the way, MSNBC, if you’re looking for another, witty voice who is Mexican-American, may I humbly suggest Gustavo Arellano, the editor of the OC Weekly, would make a great guest?  The guy is smart, funny, and spends a lot of time on radio so is broadcast-friendly.

One more thing about José Díaz-Balart…  Since he’s that important to MSNBC, maybe he should a set that doesn’t look like a cubicle with travel posters of Miami on the walls?

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