Live from Detroit Lakes, Minnesota, The Ed Show had the best hour on Cable News Twitter Wednesday. Hannity had the best day overall.
Random notes from across the web:
The Rachel Maddow Show’s EP Bill Wolff is heading to ABC to run The View. It will be interesting to see who will replace him and what changes that might bring.
Morning Joe came in 4th place yesterday (per Mediaite). Nonetheless, Morning Joe had nearly half of all Twitter mentions in the 6-9 block, with CNN getting 30%, Fox 18%, and HLN 4%. This shows the disconnect between Twitter engagement and ratings, especially when you have a variety of different audiences. Clearly, using social media purely as a way to boost viewership is limited in its impact. But if networks can find a way to monetize that social media engagement, it could become a viable (and unshared with cable networks) stream of revenue. I don’t know that anyone has been able to figure out how to monetize social media, but I think a clever tweet at the start of a show thanking a major sponsor, with a link, wouldn’t be a bad way to start to see what the click-thru rates are…