The Kelly File and Hannity won best hour and day, respectively, on Thursday’s Cable News Twitter. MSNBC’s prime time lineup from Chris Hayes through Lawrence O’Donnell did reasonably well.  That’s not unusual for Hayes and Maddow, but a little bit unusual for O’Donnell, giving his week a bit of a flourish at the end.  Greta van Susteren also had a fairly decent day.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-08-28

Top Shows for the day:

Category	Mentions	Show
Most Mentions During Hour	2779	Fox News: The Kelly File
Most Mentions During Day	10144	Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	America Tonight	0	59	0	43	188,981	48%	52%
CNN	CNN International	487	4,874	428	3,883	45,266,157	61%	39%
Fox News	The Kelly File	188	5,472	126	3,390	39,291,173	60%	40%
MSNBC	The Rachel Maddow Show	150	3,765	89	1,916	23,795,871	46%	54%

Ratings for 1 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	0	38	0	25	3,575,850	69%	31%
CNN	CNN International	508	4,874	431	3,883	45,266,157	61%	39%
Fox News	Hannity	467	10,144	283	6,339	52,860,046	63%	37%
MSNBC	The Last Word w/Lawrence O’Donnell	56	3,710	36	1,722	14,852,815	43%	57%

Ratings for 2 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi	1	151	1	93	5,658,308	70%	30%
CNN	CNN International	260	4,874	225	3,883	45,266,157	61%	39%
Fox News	On The Record w/Greta Van Susteren	18	4,197	17	2,750	13,628,046	58%	42%
HLN	Nancy Grace	8	795	5	518	4,255,757	40%	60%
MSNBC	Hardball w/Chris Matthews	27	862	17	565	2,882,918	56%	44%

Ratings for 3 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	32	1,371	24	1,004	2,982,084	60%	40%
Al Jazeera	Inside Story	0	21	0	15	55,646	55%	45%
CNN	CNN International	140	4,874	125	3,883	45,266,157	61%	39%
Fox News	RedEye	1,013	4,704	148	2,643	35,668,251	65%	35%
MSNBC	All In w/Chris Hayes	65	5,449	46	3,151	41,847,547	55%	45%

Ratings for 4 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	America Tonight	0	59	0	43	188,981	48%	52%
Al Jazeera	News	26	1,371	20	1,004	2,982,084	60%	40%
CNN	CNN International	95	4,874	75	3,883	45,266,157	61%	39%
Fox News	The Five	2	53	1	32	130,625	78%	22%
MSNBC	The Rachel Maddow Show	17	3,765	12	1,916	23,795,871	46%	54%

Ratings for 5 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	9	1,371	9	1,004	2,982,084	60%	40%
Al Jazeera	Real Money with Ali Velshi (3:30)	1	151	1	93	5,658,308	70%	30%
CNN	New Day	93	1,769	89	1,191	37,271,644	56%	44%
Fox News	FoxFriendsFirst	41	156	26	121	7,034,672	71%	29%
MSNBC	First Look (5-5:30)	0	0	0	0	0	0%	0%
MSNBC	Way Too Early (5:30-6)	14	146	12	117	344,877	45%	55%

Ratings for 6 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	30	1,371	29	1,004	2,982,084	60%	40%
CNN	New Day	144	1,769	122	1,191	37,271,644	56%	44%
Fox News	Fox And Friends	195	1,370	147	915	6,413,504	59%	41%
HLN	Morning Express w/Robin Meade	9	199	7	159	6,296,966	56%	44%
MSNBC	Morning Joe	638	3,579	241	1,792	10,115,271	57%	43%

Ratings for 7 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	47	1,371	36	1,004	2,982,084	60%	40%
CNN	New Day	296	1,769	269	1,191	37,271,644	56%	44%
Fox News	Fox And Friends	340	1,370	230	915	6,413,504	59%	41%
HLN	Morning Express w/Robin Meade	25	199	20	159	6,296,966	56%	44%
MSNBC	Morning Joe	755	3,579	322	1,792	10,115,271	57%	43%

Ratings for 8 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	62	1,371	53	1,004	2,982,084	60%	40%
CNN	New Day	215	1,769	144	1,191	37,271,644	56%	44%
Fox News	Fox And Friends	342	1,370	232	915	6,413,504	59%	41%
HLN	Morning Express w/Robin Meade	54	199	46	159	6,296,966	56%	44%
MSNBC	Morning Joe	698	3,579	411	1,792	10,115,271	57%	43%

Ratings for 9 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	88	1,371	74	1,004	2,982,084	60%	40%
CNN	News Room	9	90	6	49	245,280	64%	36%
Fox News	America’s Newsroom	16	107	15	79	519,561	58%	42%
HLN	Morning Express w/Robin Meade	20	199	18	159	6,296,966	56%	44%
MSNBC	The Daily Run Down	371	1,725	240	1,248	10,734,972	58%	42%

Ratings for 10 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	2	38	2	25	3,575,850	69%	31%
CNN	News Room	10	90	5	49	245,280	64%	36%
Fox News	America’s Newsroom	28	107	19	79	519,561	58%	42%
HLN	Morning Express w/Robin Meade	14	199	13	159	6,296,966	56%	44%
MSNBC	José Díaz-Balart	102	416	54	225	7,136,382	48%	52%

Ratings for 11 am

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	79	1,371	70	1,004	2,982,084	60%	40%
Al Jazeera	Inside Story (11:30)	0	21	0	15	55,646	55%	45%
CNN	@This Hour	30	483	25	428	15,889,420	67%	33%
Fox News	Happening Now	16	61	16	49	202,731	74%	26%
HLN	Morning Express w/Robin Meade	20	199	19	159	6,296,966	56%	44%
MSNBC	News Nation w/ Tamron Hall	125	652	94	485	2,717,920	39%	61%

Ratings for 12 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	62	1,371	54	1,004	2,982,084	60%	40%
CNN	Legal View w/Banfield	28	36	20	25	54,438	82%	18%
Fox News	Outnumbered	663	2,943	372	1,716	11,245,582	76%	24%
HLN	HLN Now	18	99	15	72	711,337	31%	69%
MSNBC	Andrea Mitchell Reports	58	408	51	303	945,757	67%	33%

Ratings for 1 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	70	1,371	60	1,004	2,982,084	60%	40%
CNN	Wolf	104	1,287	95	1,060	17,243,692	72%	28%
Fox News	Happening Now	15	61	13	49	202,731	74%	26%
HLN	HLN Now	12	99	12	72	711,337	31%	69%
MSNBC	Ronan Farrow Daily	66	474	48	364	3,190,786	54%	46%

Ratings for 2 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	82	1,371	63	1,004	2,982,084	60%	40%
CNN	News Room	3	90	2	49	245,280	64%	36%
Fox News	The Real Story w/Gretchen Carlson	44	203	37	162	806,043	52%	48%
HLN	HLN Now	8	99	8	72	711,337	31%	69%
MSNBC	The Reid Report	605	3,697	186	1,396	23,432,068	37%	63%

Ratings for 3 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
CNN	News Room	5	90	5	49	245,280	64%	36%
Fox News	Shepard Smith Reporting	48	146	36	116	200,848	66%	34%
HLN	HLN Now	15	99	14	72	711,337	31%	69%
MSNBC	The Cycle	76	287	53	211	1,024,442	63%	37%
MSNBC	The Cycle (w/ Host Accounts)	98	886	70	649	2,924,556	66%	34%

Ratings for 4 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	78	1,371	57	1,004	2,982,084	60%	40%
CNN	The Lead w/Jake Tapper	502	2,642	424	1,934	20,888,218	61%	39%
Fox News	Your World	319	1,205	209	832	5,302,860	60%	40%
HLN	HLN Now	18	99	12	72	711,337	31%	69%
MSNBC	Now w/Alex Wagner	62	250	43	205	3,207,760	67%	33%

Ratings for 5 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Inside Story (5-5:30)	10	21	7	15	55,646	55%	45%
CNN	The Situation Room	123	1,287	85	1,060	17,243,692	72%	28%
Fox News	The Five	16	53	14	32	130,625	78%	22%
Fox News	The Five w/Hosts	923	6,589	678	4,286	45,337,796	67%	33%
MSNBC	The Ed Show	1,031	2,123	343	845	9,237,780	60%	40%

Ratings for 6 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	80	1,371	54	1,004	2,982,084	60%	40%
CNN	The Situation Room (6 – 6:30)	181	1,287	121	1,060	17,243,692	72%	28%
Fox News	Special Report w/Bret Baier	165	819	123	564	2,248,360	60%	40%
MSNBC	PoliticsNation w/ Al Sharpton	32	79	25	67	668,317	48%	52%

Ratings for 7 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Real Money with Ali Velshi	18	151	12	93	5,658,308	70%	30%
CNN	Out Front w/Erin Burnett	182	829	131	640	57,942,029	70%	30%
Fox News	On The Record w/Greta Van Susteren	1,289	4,197	885	2,750	13,628,046	58%	42%
HLN	Jane Velez-Mitchell	1	2	1	1	222	100%	0%
MSNBC	Hardball w/ Chris Matthews	335	862	226	565	2,882,918	56%	44%

Ratings for 8 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	73	1,371	66	1,004	2,982,084	60%	40%
CNN	Anderson Cooper 360	393	2,072	278	1,460	62,823,892	48%	52%
Fox News	The O’Reilly Factor	195	1,196	137	804	4,694,370	71%	29%
HLN	Nancy Grace	320	795	185	518	4,255,757	40%	60%
MSNBC	All In w/ Chris Hayes	1,768	5,449	798	3,151	41,847,547	55%	45%

Ratings for 9 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
CNN	Anderson Cooper 360	452	2,072	332	1,460	62,823,892	48%	52%
Fox News	The Kelly File	2,779	5,472	1,632	3,390	39,291,173	60%	40%
HLN	Dr Drew On Call	303	438	147	229	1,238,831	29%	71%
MSNBC	The Rachel Maddow Show	1,333	3,765	530	1,916	23,795,871	46%	54%

Ratings for 10 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	Consider This	0	38	0	25	3,575,850	69%	31%
CNN	CNN Tonight w/ Hosts	144	3,416	100	2,518	41,514,948	59%	41%
Fox News	Hannity	905	10,144	559	6,339	52,860,046	63%	37%
MSNBC	The Last Word w/Lawrence O’Donnell	1,771	3,710	760	1,722	14,852,815	43%	57%

Ratings for 11 pm

Network	Show	Twts Hour	Twts Day	UT Hour	UT Day	Reach	Male	Female
Al Jazeera	News	27	1,371	25	1,004	2,982,084	60%	40%
CNN	Anderson Cooper 360	130	2,072	114	1,460	62,823,892	48%	52%
Comedy Central	The Daily Show (11-11:30)	430	3,977	379	3,472	14,454,076	56%	44%
Comedy Central	The Colbert Report (11:30-12am)	516	2,388	507	2,202	6,141,908	65%	35%
Fox News	The O’Reilly Factor	61	1,196	45	804	4,694,370	71%	29%
MSNBC	All In w/Chris Hayes	141	5,449	111	3,151	41,847,547	55%	45%

 

---

Definition of terms used in this report:

• Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
• Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
• Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
• Tweet Count: The number of tweets (including retweets) that mention a show.
• Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
• Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
• Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.