With events last night in Ferguson calmer, there’s been a real change in the Twitter ratings for Tuesday. Monday, Chris Hayes got over 14K mentions in one hour; Tuesday, he didn’t make it over 2K in an hour. Monday, Chris had over 43K mentions in total; Tuesday, he go about half that.
As a result, the winners for Tuesday were The Kelly File, with 4K mentions in an hour, and the Tapper and Lemon team on CNN with about 34K mentions throughout the day. Still, it was a good day overall for all news programs, and mentions ran high across the board.
For good measure I counted tweets that mention Eric Bolling as being for The O’Reilly Factor yesterday (and revised Monday’s numbers as well), thinking there might have been a huge spike because of Mr. Bolling’s immense popularity on social media. Alas, that did not happen.
Technical note:
Starting today, I am including additional statistics in the per show report, and have abbreviated the column titles a bit to make things fit. As before, I am giving the total number of mentions during the broadcast hour (Twts Hour) and throughout the day (Twts Day). And I am still giving the approximate breakdown of male vs. female mentions (for the day, not for the hour). In addition, there are three new columns of data. The first two are the number of unique “tweeters” (UT) during the hour and day: these are the number of people who have sent tweets mentioning the show, regardless of how many tweets they send. It’s a breadth vs. depth comparison with the total number of tweets.
Another new metric is “reach”, which is a very squishy number that attempts to measure how many “impressions” the mentions might have. It’s squishy, because it doesn’t actually measure the impressions, just the possibility of impressions. If you view the number not as anything other that a relative comparison, it makes more sense, I believe. There is more description of this metric in the footnotes.
Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.
Cable News Twitter Ratings for 2014-08-19
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 4060 | Fox News: The Kelly File |
| Most Mentions During Day | 33845 | CNN: CNN Tonight w/ Hosts |
Ratings for individual time slots
Ratings for 12 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | America Tonight | 2 | 357 | 2 | 277 | 1,250,748 | 57% | 43% |
| CNN | CNN International | 291 | 6,234 | 259 | 5,195 | 37,623,257 | 55% | 45% |
| Fox News | The Kelly File | 114 | 7,813 | 91 | 4,128 | 75,012,921 | 63% | 37% |
| MSNBC | The Rachel Maddow Show | 2,211 | 10,368 | 1,559 | 6,686 | 53,948,193 | 47% | 53% |
Ratings for 1 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Consider This | 0 | 71 | 0 | 59 | 404,139 | 53% | 47% |
| CNN | CNN International | 1,002 | 6,234 | 929 | 5,195 | 37,623,257 | 55% | 45% |
| Fox News | Hannity | 161 | 7,648 | 120 | 4,587 | 44,026,578 | 62% | 38% |
| MSNBC | The Last Word w/Lawrence O’Donnell | 833 | 4,248 | 646 | 2,445 | 11,010,538 | 46% | 54% |
Ratings for 2 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 2 | 60 | 2 | 36 | 956,983 | 79% | 21% |
| CNN | CNN International | 596 | 6,234 | 534 | 5,195 | 37,623,257 | 55% | 45% |
| Fox News | On The Record w/Greta Van Susteren | 10 | 3,728 | 10 | 2,509 | 7,951,060 | 53% | 47% |
| HLN | Nancy Grace | 53 | 1,288 | 29 | 783 | 1,505,488 | 44% | 56% |
| MSNBC | Hardball w/Chris Matthews | 4 | 1,429 | 4 | 820 | 4,228,591 | 56% | 44% |
Ratings for 3 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 25 | 4,165 | 24 | 3,267 | 11,439,441 | 58% | 42% |
| Al Jazeera | Inside Story | 0 | 16 | 0 | 11 | 11,536 | 83% | 17% |
| CNN | CNN International | 287 | 6,234 | 253 | 5,195 | 37,623,257 | 55% | 45% |
| Fox News | RedEye | 427 | 2,309 | 89 | 1,414 | 4,756,978 | 62% | 38% |
Ratings for 4 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | America Tonight | 0 | 357 | 0 | 277 | 1,250,748 | 57% | 43% |
| Al Jazeera | News | 16 | 4,165 | 14 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | Early Start | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| Fox News | The Five | 0 | 41 | 0 | 20 | 80,254 | 93% | 7% |
Ratings for 5 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 26 | 4,165 | 23 | 3,267 | 11,439,441 | 58% | 42% |
| Al Jazeera | Real Money with Ali Velshi (3:30) | 2 | 60 | 2 | 36 | 956,983 | 79% | 21% |
| CNN | Early Start | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| Fox News | FoxFriendsFirst | 39 | 136 | 24 | 86 | 636,025 | 73% | 27% |
| MSNBC | First Look (5-5:30) | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| MSNBC | Way Too Early (5:30-6) | 11 | 64 | 10 | 58 | 147,868 | 63% | 38% |
Ratings for 6 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 46 | 4,165 | 44 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | New Day | 231 | 6,830 | 161 | 4,648 | 159,533,388 | 50% | 50% |
| Fox News | Fox And Friends | 315 | 1,944 | 204 | 1,237 | 14,637,398 | 58% | 42% |
| HLN | Morning Express w/Robin Meade | 9 | 245 | 9 | 197 | 686,805 | 51% | 49% |
| MSNBC | Morning Joe | 529 | 3,344 | 214 | 1,646 | 8,560,109 | 52% | 48% |
Ratings for 7 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 68 | 4,165 | 59 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | New Day | 506 | 6,830 | 309 | 4,648 | 159,533,388 | 50% | 50% |
| Fox News | Fox And Friends | 383 | 1,944 | 252 | 1,237 | 14,637,398 | 58% | 42% |
| HLN | Morning Express w/Robin Meade | 32 | 245 | 32 | 197 | 686,805 | 51% | 49% |
| MSNBC | Morning Joe | 928 | 3,344 | 368 | 1,646 | 8,560,109 | 52% | 48% |
Ratings for 8 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 90 | 4,165 | 69 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | New Day | 673 | 6,830 | 464 | 4,648 | 159,533,388 | 50% | 50% |
| Fox News | Fox And Friends | 321 | 1,944 | 233 | 1,237 | 14,637,398 | 58% | 42% |
| HLN | Morning Express w/Robin Meade | 37 | 245 | 33 | 197 | 686,805 | 51% | 49% |
| MSNBC | Morning Joe | 806 | 3,344 | 452 | 1,646 | 8,560,109 | 52% | 48% |
Ratings for 9 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 127 | 4,165 | 92 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | News Room | 9 | 139 | 7 | 71 | 169,032 | 64% | 36% |
| Fox News | America’s Newsroom | 72 | 168 | 46 | 99 | 261,773 | 58% | 42% |
| HLN | Morning Express w/Robin Meade | 43 | 245 | 36 | 197 | 686,805 | 51% | 49% |
| MSNBC | The Daily Run Down | 75 | 551 | 50 | 414 | 7,170,563 | 49% | 51% |
Ratings for 10 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Consider This | 3 | 71 | 3 | 59 | 404,139 | 53% | 47% |
| CNN | News Room | 8 | 139 | 5 | 71 | 169,032 | 64% | 36% |
| Fox News | America’s Newsroom | 50 | 168 | 23 | 99 | 261,773 | 58% | 42% |
| HLN | Morning Express w/Robin Meade | 36 | 245 | 33 | 197 | 686,805 | 51% | 49% |
| MSNBC | José Díaz-Balart | 159 | 415 | 108 | 252 | 5,895,325 | 47% | 53% |
Ratings for 11 am
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 166 | 4,165 | 147 | 3,267 | 11,439,441 | 58% | 42% |
| Al Jazeera | Inside Story (11:30) | 0 | 16 | 0 | 11 | 11,536 | 83% | 17% |
| CNN | @This Hour | 155 | 368 | 109 | 223 | 413,274 | 60% | 40% |
| Fox News | Happening Now | 32 | 124 | 24 | 99 | 1,134,147 | 72% | 28% |
| HLN | Morning Express w/Robin Meade | 30 | 245 | 24 | 197 | 686,805 | 51% | 49% |
| MSNBC | News Nation w/ Tamron Hall | 833 | 1,576 | 513 | 969 | 11,029,366 | 38% | 62% |
Ratings for 12 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 168 | 4,165 | 145 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | Legal View w/Banfield | 124 | 237 | 70 | 151 | 221,083 | 60% | 40% |
| Fox News | Outnumbered | 1,785 | 3,427 | 838 | 1,814 | 6,344,856 | 70% | 30% |
| HLN | HLN Now | 40 | 161 | 22 | 86 | 430,230 | 35% | 65% |
| MSNBC | Andrea Mitchell Reports | 221 | 896 | 158 | 703 | 7,003,186 | 47% | 53% |
Ratings for 1 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 294 | 4,165 | 260 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | Wolf | 19 | 263 | 19 | 191 | 226,149 | 64% | 36% |
| Fox News | Happening Now | 27 | 124 | 23 | 99 | 1,134,147 | 72% | 28% |
| HLN | HLN Now | 29 | 161 | 18 | 86 | 430,230 | 35% | 65% |
| MSNBC | Ronan Farrow Daily | 596 | 1,072 | 336 | 682 | 2,604,645 | 48% | 52% |
Ratings for 2 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 623 | 4,165 | 573 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | News Room | 6 | 139 | 5 | 71 | 169,032 | 64% | 36% |
| Fox News | The Real Story w/Gretchen Carlson | 207 | 488 | 138 | 292 | 1,718,993 | 68% | 32% |
| HLN | HLN Now | 13 | 161 | 10 | 86 | 430,230 | 35% | 65% |
| MSNBC | The Reid Report | 1,172 | 5,224 | 520 | 2,835 | 11,611,454 | 35% | 65% |
Ratings for 3 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | News Room | 11 | 139 | 7 | 71 | 169,032 | 64% | 36% |
| Fox News | Shepard Smith Reporting | 109 | 2,328 | 80 | 1,463 | 25,549,916 | 63% | 37% |
| HLN | HLN Now | 8 | 161 | 6 | 86 | 430,230 | 35% | 65% |
| MSNBC | The Cycle | 223 | 455 | 143 | 269 | 1,132,432 | 63% | 37% |
| MSNBC | The Cycle (w/ Host Accounts) | 276 | 828 | 175 | 581 | 1,711,653 | 64% | 36% |
Ratings for 4 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 326 | 4,165 | 296 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | The Lead w/Jake Tapper | 598 | 24,190 | 428 | 16,879 | 134,018,483 | 59% | 41% |
| Fox News | Your World | 247 | 991 | 182 | 734 | 3,618,953 | 67% | 33% |
| HLN | HLN Now | 20 | 161 | 14 | 86 | 430,230 | 35% | 65% |
| MSNBC | Now w/Alex Wagner | 207 | 591 | 125 | 416 | 1,390,061 | 64% | 36% |
Ratings for 5 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Inside Story (5-5:30) | 10 | 16 | 6 | 11 | 11,536 | 83% | 17% |
| CNN | The Situation Room | 37 | 263 | 19 | 191 | 226,149 | 64% | 36% |
| Fox News | The Five | 14 | 41 | 6 | 20 | 80,254 | 93% | 7% |
| Fox News | The Five w/Hosts | 867 | 5,160 | 541 | 3,235 | 12,073,008 | 69% | 31% |
| MSNBC | The Ed Show | 2,015 | 4,001 | 760 | 1,661 | 12,215,261 | 55% | 45% |
Ratings for 6 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 336 | 4,165 | 294 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | The Situation Room (6 – 6:30) | 43 | 263 | 31 | 191 | 226,149 | 64% | 36% |
| CNN | Crossfire | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| CNN | Crossfire With Hosts (6:30 – 7) | 36 | 2,038 | 30 | 1,615 | 36,117,841 | 54% | 46% |
| Fox News | Special Report w/Bret Baier | 589 | 2,121 | 467 | 1,614 | 12,956,173 | 62% | 38% |
| MSNBC | PoliticsNation w/ Al Sharpton | 65 | 228 | 52 | 164 | 1,347,384 | 64% | 36% |
Ratings for 7 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 10 | 60 | 10 | 36 | 956,983 | 79% | 21% |
| CNN | Out Front w/Erin Burnett | 495 | 1,092 | 291 | 689 | 15,904,500 | 67% | 33% |
| Fox News | On The Record w/Greta Van Susteren | 996 | 3,728 | 663 | 2,509 | 7,951,060 | 53% | 47% |
| HLN | Jane Velez-Mitchell | 0 | 0 | 0 | 0 | 0 | 0% | 0% |
| MSNBC | Hardball w/ Chris Matthews | 706 | 1,429 | 372 | 820 | 4,228,591 | 56% | 44% |
Ratings for 8 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 205 | 4,165 | 166 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | Anderson Cooper 360 | 1,736 | 10,722 | 1,152 | 6,924 | 78,064,017 | 51% | 49% |
| Fox News | The O’Reilly Factor | 166 | 640 | 118 | 444 | 1,796,419 | 72% | 28% |
| HLN | Nancy Grace | 564 | 1,288 | 366 | 783 | 1,505,488 | 44% | 56% |
| MSNBC | All In w/ Chris Hayes | 1,962 | 22,665 | 1,022 | 11,798 | 68,254,040 | 52% | 48% |
Ratings for 9 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| CNN | Anderson Cooper 360 | 1,672 | 10,722 | 1,070 | 6,924 | 78,064,017 | 51% | 49% |
| Fox News | The Kelly File | 4,060 | 7,813 | 2,212 | 4,128 | 75,012,921 | 63% | 37% |
| Fox News | The O’Reilly Factor+Eric Bolling | 183 | 1,729 | 146 | 1,130 | 7,450,300 | 71% | 29% |
| HLN | Dr Drew On Call | 699 | 1,230 | 285 | 493 | 1,208,757 | 39% | 61% |
| MSNBC | The Rachel Maddow Show | 1,671 | 10,368 | 989 | 6,686 | 53,948,193 | 47% | 53% |
Ratings for 10 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | Consider This | 28 | 71 | 25 | 59 | 404,139 | 53% | 47% |
| CNN | CNN Tonight | 583 | 2,437 | 334 | 1,445 | 39,999,506 | 60% | 40% |
| CNN | CNN Tonight w/ Hosts | 2,490 | 33,845 | 1,617 | 21,083 | 186,948,398 | 58% | 42% |
| Fox News | Hannity | 1,858 | 7,648 | 1,199 | 4,587 | 44,026,578 | 62% | 38% |
| MSNBC | The Last Word w/Lawrence O’Donnell | 1,668 | 4,248 | 753 | 2,445 | 11,010,538 | 46% | 54% |
Ratings for 11 pm
| Network | Show | Twts Hour | Twts Day | UT Hour | UT Day | Reach | Male | Female |
| Al Jazeera | News | 122 | 4,165 | 94 | 3,267 | 11,439,441 | 58% | 42% |
| CNN | CNN Tonight w/ Hosts | 3,550 | 33,845 | 3,050 | 21,083 | 186,948,398 | 58% | 42% |
| CNN | CNN Tonight | 162 | 2,437 | 119 | 1,445 | 39,999,506 | 60% | 40% |
| Comedy Central | The Daily Show (11-11:30) | 27 | 526 | 27 | 452 | 1,760,804 | 60% | 40% |
| Comedy Central | The Colbert Report (11:30-12am) | 33 | 598 | 30 | 563 | 11,579,571 | 48% | 52% |
| Fox News | The O’Reilly Factor | 36 | 640 | 27 | 444 | 1,796,419 | 72% | 28% |
| Fox News | Shepard Smith Reporting | 1,195 | 2,328 | 830 | 1,463 | 25,549,916 | 63% | 37% |
| MSNBC | All In w/Chris Hayes | 1,863 | 22,665 | 1,213 | 11,798 | 68,254,040 | 52% | 48% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that
mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN). - Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the
most mentions by a significant margin. - Mentions During day or Tweets Day: The total number of mentions a show received from midnight
to midnight, eastern time. - Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a
show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters
during an hour as well as throughout the day are shown. - Reach: A measure of the number of impressions a collection of tweets could make. For each tweet
that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will
show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will
be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers,
the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially
be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually
see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows,
reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets
in real time. - Male / Female: An estimate of the demographics of a show’s audience. Note that this number is
an imprecise estimate.
CCable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.