Blackfish swims into first place in cable news twitter ratings for Saturday, August 16, 2014

Clearly, “Blackfish” is CNN’s “Who wants to be a millionaire”.  No matter that it’s a year old, every showing generates a huge reaction on Twitter.  And so, on Saturday, it swept both the best hour and best day.  If you remove Blackfish from the tank, Cashin In would have won best hour and The Five (when you take into consideration all the individual host accounts) would have won best day.

The Melissa Harris-Perry Show also had a strong showing on Saturday, fueled by conversation about events in Ferguson, Mo.

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-08-16

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 6101 CNN: Blackfish
Most Mentions During Day 21613 CNN: Blackfish

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
CNN The Sixties 59 119 40% 60%
Fox News The Kelly File 55 411 67% 33%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 9 0% 100%
Fox News Hannity 167 4155 63% 37%
Fox News Fox News Reporting 0 6 100% 0%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 0 34 100% 0%
CNN CNN International 98 2979 60% 40%
Fox News On The Record w/Greta Van Susteren 39 2258 53% 47%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 65 2429 58% 42%
Al Jazeera Inside Story 0 0 0% 0%
CNN CNN International 218 2979 60% 40%
Fox News RedEye 813 3492 68% 32%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
CNN CNN International 164 2979 60% 40%
Fox News The Five 2 12 100% 0%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 2 34 100% 0%
CNN New Day 39 1634 56% 44%
Fox News Hannity 87 4155 63% 37%
MSNBC Your Business (5:30) 1 2 100% 0%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 29 2429 58% 42%
CNN New Day 123 1634 56% 44%
Fox News Fox and Friends Weekend 36 431 63% 37%
MSNBC The Rachel Maddow Show 43 1630 60% 40%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 32 2429 58% 42%
CNN New Day 251 1634 56% 44%
Fox News Fox and Friends Weekend 111 431 63% 37%
HLN Weekend Express 8 101 54% 46%
MSNBC Weekends w/Alex Witt 35 418 48% 52%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 78 2429 58% 42%
CNN New Day 180 1634 56% 44%
Fox News Fox and Friends Weekend 75 431 63% 37%
HLN Weekend Express 7 101 54% 46%
MSNBC Up w/Steve Kornacki 1010 3279 42% 58%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 62 2429 58% 42%
CNN Smerconish 138 486 62% 38%
Fox News Fox and Friends Weekend 108 431 63% 37%
HLN Weekend Express 10 101 54% 46%
MSNBC Up w/Steve Kornacki 1024 3279 42% 58%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 9 0% 100%
CNN News Room 22 299 72% 28%
Fox News Bulls and Bears 112 156 66% 34%
Fox News Cavuto On Business 230 929 63% 37%
HLN Weekend Express 10 101 54% 46%
MSNBC Melissa Harris-Perry Show 2482 8443 38% 62%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 100 2429 58% 42%
CNN News Room 29 299 72% 28%
Fox News Forbes on Fox 29 45 63% 38%
Fox News Cashin In 4305 8484 53% 47%
HLN Weekend Express 17 101 54% 46%
MSNBC Melissa Harris-Perry Show 3189 8443 38% 62%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 98 2429 58% 42%
CNN News Room 68 299 72% 28%
Fox News America’s News HQ 156 283 72% 28%
HLN Weekend Express 16 101 54% 46%
MSNBC Weekends w/ Alex Witt 57 418 48% 52%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 107 2429 58% 42%
CNN News Room 12 299 72% 28%
Fox News America’s News HQ 27 283 72% 28%
MSNBC Weekends w/Alex Witt 154 418 48% 52%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 65 2429 58% 42%
CNN City Of Tomorrow 1 6 0% 0%
CNN News Room 18 299 72% 28%
Fox News WSJ Editorial Report (2pm) 0 3 100% 0%
Fox News America’s News HQ (2:30) 25 283 72% 28%
MSNBC MSNBC Live w/Craig Melvin 0 24 96% 4%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 68 299 72% 28%
Fox News America’s News HQ 22 283 72% 28%
MSNBC MSNBC Live w/Craig Melvin 1 24 96% 4%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 143 2429 58% 42%
CNN News Room 16 299 72% 28%
CNN Sanjay Gupta MD 28 260 55% 45%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 13 283 72% 28%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 17 299 72% 28%
Fox News The Five 2 12 100% 0%
Fox News The Five w/Hosts 286 6619 64% 36%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 386 2429 58% 42%
CNN News Room 7 299 72% 28%
Fox News America’s News HQ 6 283 72% 28%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 0 34 100% 0%
CNN The Sixties 3 119 40% 60%
Fox News Fox Report Weekend 1 1 0% 0%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 125 2429 58% 42%
CNN The Sixties 1 119 40% 60%
Fox News Huckabee 112 207 61% 39%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Blackfish 4169 21613 21% 79%
Fox News Judge Jeanine 1168 2482 59% 41%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Blackfish 6101 21613 21% 79%
CNN The Sixties 3 119 40% 60%
Fox News Geraldo At Large 5 70 74% 26%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 328 2429 58% 42%
CNN Blackfish 4205 21613 21% 79%
CNN The Sixties 2 119 40% 60%
Fox News RedEye 296 3492 68% 32%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that
    mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the
    most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a
    show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet
    that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will
    show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will
    be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers,
    the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially
    be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is
    an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions,
please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially
the part about how I determine the gender of Twitter users.