Mea Culpa. I have failed to accurately capture the tweets from “Cashin In”, which resulted in a dramatic and rankings altering distortion in the mention counts. Below is the revised counts for last Saturday, which shows how incredibly well the half-hour show performed on Twitter. Future Saturdays will have the correct counts.
As to how this happened, it’s just a case of my not digging hard enough. The Fox News page for “The Cost of Freedom” is devoid of Twitter user accounts and hashtags, and when I was creating the database I stopped at that.
Thank you to Fox News Fan aka @FNC_Ladies_Rule for setting me straight. I appreciate all questions and especially corrections!
Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.
Cable News Twitter Ratings for 2014-08-09
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 3973 | Fox News: Cashin In |
| Most Mentions During Day | 9051 | Fox News: Cashin In |
Ratings for individual time slots
Ratings for 12 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Sixties | 32 | 335 | 43% | 57% |
| Fox News | The Kelly File | 76 | 419 | 67% | 33% |
Ratings for 1 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Sixties | 26 | 335 | 43% | 57% |
| Fox News | Fox News Reporting | 6 | 536 | 56% | 44% |
Ratings for 2 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 0 | 40 | 68% | 32% |
| CNN | CNN International | 242 | 2634 | 60% | 40% |
| Fox News | On The Record w/Greta Van Susteren | 41 | 1972 | 54% | 46% |
Ratings for 3 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 9 | 843 | 53% | 47% |
| Al Jazeera | Inside Story | 0 | 1 | 0% | 100% |
| CNN | CNN International | 154 | 2634 | 60% | 40% |
| Fox News | RedEye | 759 | 2063 | 67% | 33% |
Ratings for 4 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | CNN International | 109 | 2634 | 60% | 40% |
| Fox News | The Five | 0 | 23 | 100% | 0% |
Ratings for 5 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 0 | 40 | 68% | 32% |
| CNN | New Day | 43 | 1278 | 52% | 48% |
| Fox News | Fox News Reporting | 3 | 536 | 56% | 44% |
| MSNBC | Your Business (5:30) | 0 | 9 | 0% | 100% |
Ratings for 6 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 13 | 843 | 53% | 47% |
| CNN | New Day | 51 | 1278 | 52% | 48% |
| Fox News | Fox and Friends Weekend | 51 | 495 | 66% | 34% |
| MSNBC | The Rachel Maddow Show | 19 | 661 | 43% | 57% |
Ratings for 7 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 15 | 843 | 53% | 47% |
| CNN | New Day | 82 | 1278 | 52% | 48% |
| Fox News | Fox and Friends Weekend | 134 | 495 | 66% | 34% |
| HLN | Weekend Express | 8 | 54 | 57% | 43% |
| MSNBC | Weekends w/Alex Witt | 31 | 157 | 69% | 31% |
Ratings for 8 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 40 | 843 | 53% | 47% |
| CNN | New Day | 105 | 1278 | 52% | 48% |
| Fox News | Fox and Friends Weekend | 119 | 495 | 66% | 34% |
| HLN | Weekend Express | 6 | 54 | 57% | 43% |
| MSNBC | Up w/Steve Kornacki | 718 | 2815 | 47% | 53% |
Ratings for 9 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 44 | 843 | 53% | 47% |
| CNN | Smerconish | 154 | 509 | 58% | 42% |
| Fox News | Fox and Friends Weekend | 80 | 495 | 66% | 34% |
| HLN | Weekend Express | 7 | 54 | 57% | 43% |
| MSNBC | Up w/Steve Kornacki | 978 | 2815 | 47% | 53% |
Ratings for 10 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Consider This | 8 | 15 | 0% | 100% |
| CNN | News Room | 85 | 375 | 64% | 36% |
| Fox News | Bulls and Bears | 109 | 144 | 81% | 19% |
| Fox News | Cavuto On Business | 126 | 659 | 64% | 36% |
| HLN | Weekend Express | 8 | 54 | 57% | 43% |
| MSNBC | Melissa Harris-Perry Show | 670 | 3208 | 48% | 52% |
Ratings for 11 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 47 | 843 | 53% | 47% |
| CNN | News Room | 68 | 375 | 64% | 36% |
| Fox News | Forbes on Fox | 145 | 218 | 69% | 31% |
| Fox News | Cashin In | 3973 | 9051 | 54% | 46% |
| HLN | Weekend Express | 3 | 54 | 57% | 43% |
| MSNBC | Melissa Harris-Perry Show | 1322 | 3208 | 48% | 52% |
Ratings for 12 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 70 | 843 | 53% | 47% |
| CNN | News Room | 27 | 375 | 64% | 36% |
| Fox News | America’s News HQ | 45 | 119 | 60% | 40% |
| HLN | Weekend Express | 3 | 54 | 57% | 43% |
| MSNBC | Weekends w/ Alex Witt | 50 | 157 | 69% | 31% |
Ratings for 1 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 38 | 843 | 53% | 47% |
| CNN | News Room | 24 | 375 | 64% | 36% |
| Fox News | America’s News HQ | 9 | 119 | 60% | 40% |
| MSNBC | Weekends w/Alex Witt | 22 | 157 | 69% | 31% |
Ratings for 2 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 41 | 843 | 53% | 47% |
| CNN | City Of Tomorrow | 13 | 35 | 75% | 25% |
| CNN | News Room | 17 | 375 | 64% | 36% |
| Fox News | WSJ Editorial Report (2pm) | 2 | 2 | 100% | 0% |
| Fox News | America’s News HQ (2:30) | 15 | 119 | 60% | 40% |
| MSNBC | MSNBC Live w/Craig Melvin | 0 | 11 | 100% | 0% |
Ratings for 3 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 20 | 375 | 64% | 36% |
| Fox News | America’s News HQ | 8 | 119 | 60% | 40% |
| MSNBC | MSNBC Live w/Craig Melvin | 0 | 11 | 100% | 0% |
Ratings for 4 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 54 | 843 | 53% | 47% |
| CNN | News Room | 20 | 375 | 64% | 36% |
| CNN | Sanjay Gupta MD | 45 | 374 | 61% | 39% |
| Fox News | A Healthy You w/ Carol Alt (4pm) | 0 | 0 | 0% | 0% |
| Fox News | America’s News HQ (4:30pm) | 2 | 119 | 60% | 40% |
Ratings for 5 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 39 | 375 | 64% | 36% |
| Fox News | The Five | 1 | 23 | 100% | 0% |
| Fox News | The Five w/Hosts | 233 | 5724 | 63% | 37% |
Ratings for 6 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 22 | 843 | 53% | 47% |
| CNN | News Room | 33 | 375 | 64% | 36% |
| Fox News | America’s News HQ | 19 | 119 | 60% | 40% |
Ratings for 7 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Real Money with Ali Velshi | 0 | 40 | 68% | 32% |
| CNN | News Room | 19 | 375 | 64% | 36% |
| Fox News | Fox Report Weekend | 0 | 0 | 0% | 0% |
Ratings for 8 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 36 | 843 | 53% | 47% |
| CNN | The Sixties | 20 | 335 | 43% | 57% |
| Fox News | Huckabee | 174 | 675 | 61% | 39% |
Ratings for 9 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Sixties | 53 | 335 | 43% | 57% |
| Fox News | Judge Jeanine | 1532 | 2938 | 55% | 45% |
Ratings for 10 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Sixties | 117 | 335 | 43% | 57% |
| Fox News | Fox News Reporting | 16 | 536 | 56% | 44% |
Ratings for 11 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 33 | 843 | 53% | 47% |
| CNN | The Sixties | 47 | 335 | 43% | 57% |
| Fox News | Huckabee | 108 | 675 | 61% | 39% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that
mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN). - Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the
most mentions by a significant margin. - Mentions During day or Tweets Day: The total number of mentions a show received from midnight
to midnight, eastern time. - Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a
show. If a user sends more than one tweet, they still only count once. - Reach: A measure of the number of impressions a collection of tweets will make. For each tweet
that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will
show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will
be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers,
the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially
be seen 10 times as often as tweets about network A. - Male / Female: An estimate of the demographics of a show’s audience. Note that this number is
an imprecise estimate.
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.