Sunday was a clean sweep for the Melissa Harris-Perry Show, winning best hour and best day.
One interesting thing about Sunday is that it was a rare day that Hannity did not appear in Fox’s line-up and, as a result, it did not get to compete for best hour or best day. Nonetheless, it received almost 4700 mentions (that would not have displaced the MHP Show from best day, to be clear).
But the high number of mentions shows two things: First, how laggy Twitter mentions can be compared to a broadcast — the conversation can echo on Twitter for quite a while. Second, how other media (in Hannity’s case, his radio show, which has a weekend “Best of” program) can combine with the a show to produce higher and, perhaps, synergistic engagement.
Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.
Cable News Twitter Ratings for 2014-08-10
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 2291 | MSNBC: Melissa Harris-Perry Show |
| Most Mentions During Day | 5944 | MSNBC: Melissa Harris-Perry Show |
Ratings for individual time slots
Ratings for 12 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Consider This | 0 | 0 | 0% | 0% |
| CNN | The Sixties | 31 | 120 | 46% | 54% |
| Fox News | Judge Jeanine | 260 | 2284 | 58% | 42% |
Ratings for 1 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 9 | 1054 | 59% | 41% |
| CNN | The Hunt with John Walsh | 11 | 268 | 46% | 54% |
| Fox News | Fox News Reporting | 7 | 110 | 56% | 44% |
Ratings for 2 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | TechKnow | 0 | 0 | 0% | 0% |
| CNN | CNN International | 186 | 3408 | 56% | 44% |
| Fox News | RedEye | 178 | 1105 | 66% | 34% |
Ratings for 3 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 11 | 1054 | 59% | 41% |
| CNN | CNN International | 115 | 3408 | 56% | 44% |
| Fox News | Huckabee | 25 | 253 | 55% | 45% |
Ratings for 4 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 6 | 1054 | 59% | 41% |
| CNN | CNN International | 101 | 3408 | 56% | 44% |
| Fox News | Judge Jeanine | 40 | 2284 | 58% | 42% |
Ratings for 5 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 23 | 1054 | 59% | 41% |
| CNN | New Day | 8 | 1454 | 60% | 40% |
| Fox News | Huckabee | 15 | 253 | 55% | 45% |
Ratings for 6 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 35 | 1054 | 59% | 41% |
| CNN | New Day | 21 | 1454 | 60% | 40% |
| Fox News | Fox and Friends Weekend | 23 | 302 | 67% | 33% |
Ratings for 7 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 13 | 1054 | 59% | 41% |
| CNN | New Day | 60 | 1454 | 60% | 40% |
| CNN | Sanjay Gupta MD (7:30) | 12 | 257 | 36% | 64% |
| Fox News | Fox and Friends Weekend | 46 | 302 | 67% | 33% |
| HLN | Weekend Express | 9 | 54 | 32% | 68% |
| MSNBC | Your Business (7:30) | 2 | 7 | 57% | 43% |
Ratings for 8 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 18 | 1054 | 59% | 41% |
| CNN | New Day | 74 | 1454 | 60% | 40% |
| CNN | Inside Politics | 47 | 136 | 48% | 52% |
| Fox News | Fox and Friends Weekend | 62 | 302 | 67% | 33% |
| HLN | Weekend Express | 4 | 54 | 32% | 68% |
| MSNBC | Up w/Steve Kornacki | 695 | 2623 | 53% | 47% |
Ratings for 9 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | State of the Union | 460 | 1255 | 53% | 47% |
| Fox News | Fox and Friends Weekend | 98 | 302 | 67% | 33% |
| HLN | Weekend Express | 11 | 54 | 32% | 68% |
| MSNBC | Up w/Steve Kornacki | 758 | 2623 | 53% | 47% |
Ratings for 10 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | GPS w/Fareed Zakaria | 214 | 583 | 66% | 34% |
| Fox News | Sunday Morning Futures | 85 | 458 | 62% | 38% |
| HLN | Weekend Express | 6 | 54 | 32% | 68% |
| MSNBC | Melissa Harris-Perry Show | 1435 | 5944 | 39% | 61% |
Ratings for 11 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 56 | 1054 | 59% | 41% |
| CNN | Reliable Sources | 221 | 430 | 58% | 42% |
| Fox News | #MediaBuzz | 159 | 468 | 66% | 34% |
| HLN | Weekend Express | 7 | 54 | 32% | 68% |
| MSNBC | Melissa Harris-Perry Show | 2291 | 5944 | 39% | 61% |
Ratings for 12 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 127 | 1054 | 59% | 41% |
| CNN | State of the Union w/Candy Crowley | 203 | 1255 | 53% | 47% |
| Fox News | America’s News HQ | 52 | 366 | 68% | 32% |
| Fox News | Sunday Housecall | 5 | 8 | 50% | 50% |
| HLN | Weekend Express | 3 | 54 | 32% | 68% |
| MSNBC | Weekends w/ Alex Witt | 45 | 131 | 66% | 34% |
Ratings for 1 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 55 | 1054 | 59% | 41% |
| CNN | GPS w/Fareed Zakaria | 101 | 583 | 66% | 34% |
| Fox News | America’s News HQ | 90 | 366 | 68% | 32% |
| MSNBC | Weekends w/Alex Witt | 50 | 131 | 66% | 34% |
Ratings for 2 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 11 | 1054 | 59% | 41% |
| CNN | News Room | 20 | 1029 | 52% | 48% |
| Fox News | Fox News Sunday | 445 | 2399 | 64% | 36% |
| MSNBC | Meet The Press | 454 | 3442 | 57% | 43% |
Ratings for 3 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 46 | 1029 | 52% | 48% |
| Fox News | America’s News HQ | 12 | 366 | 68% | 32% |
| Fox News | WSJ Editorial Report (3:00) | 3 | 3 | 33% | 67% |
| MSNBC | MSNBC Live w/Craig Melvin | 1 | 17 | 60% | 40% |
Ratings for 4 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 75 | 1054 | 59% | 41% |
| CNN | News Room | 27 | 1029 | 52% | 48% |
| Fox News | A Healthy You w/ Carol Alt (4pm) | 0 | 0 | 0% | 0% |
| Fox News | Sunday Housecall (4:30) | 2 | 8 | 50% | 50% |
Ratings for 5 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Real Money with Ali Velshi (2:30) | 2 | 18 | 33% | 67% |
| CNN | News Room | 101 | 1029 | 52% | 48% |
| Fox News | #MediaBuzz | 50 | 468 | 66% | 34% |
Ratings for 6 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 104 | 1054 | 59% | 41% |
| CNN | News Room | 155 | 1029 | 52% | 48% |
| Fox News | Fox News Sunday | 84 | 2399 | 64% | 36% |
Ratings for 7 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 172 | 1029 | 52% | 48% |
| Fox News | Fox Report Weekend | 6 | 7 | 0% | 100% |
Ratings for 8 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 71 | 1054 | 59% | 41% |
| CNN | The Hunt with John Walsh | 21 | 268 | 46% | 54% |
| Fox News | Fox News Reporting | 12 | 110 | 56% | 44% |
Ratings for 9 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Hunt with John Walsh | 105 | 268 | 46% | 54% |
| Fox News | Judge Jeanine | 615 | 2284 | 58% | 42% |
Ratings for 10 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | America Tonight | 0 | 5 | 60% | 40% |
| CNN | The Hunt with John Walsh | 37 | 268 | 46% | 54% |
| Fox News | Stossel | 106 | 317 | 77% | 23% |
Ratings for 11 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 32 | 1054 | 59% | 41% |
| CNN | The Hunt with John Walsh | 28 | 268 | 46% | 54% |
| Fox News | Fox News Reporting | 0 | 110 | 56% | 44% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that
mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN). - Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the
most mentions by a significant margin. - Mentions During day or Tweets Day: The total number of mentions a show received from midnight
to midnight, eastern time. - Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a
show. If a user sends more than one tweet, they still only count once. - Reach: A measure of the number of impressions a collection of tweets will make. For each tweet
that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will
show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will
be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers,
the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially
be seen 10 times as often as tweets about network A. - Male / Female: An estimate of the demographics of a show’s audience. Note that this number is
an imprecise estimate.
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions,
please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially
the part about how I determine the gender of Twitter users.