Friday was a very strong day again for Hannity but, as has been the case recently, it was a strong day for a lot of shows.  The Kelly File had almost as good of an hour leading into Hannity, which suggests the schedule line up of O’Reilly, Kelly, and Hannity is working out very well for Fox News.

It also suggests that MSNBC should retry having a Point-of-View show in the 10pm Friday slot.  The non-live Up Late with Alec Baldwin may have been a flop, but the right host with the right format could be a winner for them.

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The border situation drove the conversation on cable news Twitter on Thursday, especially on Fox News, which brought The Kelly File another best hour win and Hannity a humongous number of mentions throughout the day.

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Wednesday was all Hannity — best hour and best day.  But what’s really interesting is that both the Fox and MSNBC shows were lit up on Twitter like a christmas tree plugged into a 240 volt line.  From the analysis of topics discussed, we can see that the border situation was driving both the left- and right-wing media.

In the 9pm slot, for example, both The Kelly File and The Rachel Maddow show got around 2K mentions during the slot and around 5K mentions throughout the day.  Other POV shows managed similarly large results.

CNN, on the other hand, did not benefit from the uptick in Twitter conversations.  This suggests a couple of things.  First, the conversation was deeply partisan.  Second, there’s little “real news” in the sense that nothing’s changing in the on the ground situation.  All in all, this tells you what people really care about …

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