Another win for The Kelly File and Hannity — this is becoming the new normal in cable news Twitter.

Some other observations: while Rachel Maddow was off last night and that affected her engagement, even when she’s in the chair she almost always loses to Megyn Kelly in their time slot. Unfortunately, the show almost never promotes its social media presence on air, which not doubt is a large factor in its poor engagement.  It is ironic that Fox News is turning into a much more social media savvy organization while MSNBC’s top show seems so inept.

Continue reading →

Hannity and The Kelly File grabbed Best Day and Best Hour once again.  What’s interesting is that the Kelly File has really shifted into high gear and is consistently getting great engagement on Social Media.

Tuesday represented the second day of José Díaz-Balart’s new show on MSNBC and, not too surprisingly, his engagement dropped from his opening day.  Nonetheless, it remains respectable for a mid-day show.  We’ll see what level he settles out during the day.

I also notice that MSNBC has put its crime programming into the 3am and 4am hours. That seems like a mistake as it presents an opportunity to showcase some of its dayside properties to people who might never be able to see them.

Continue reading →

The lede is that The Kelly File and Hannity won best hour and best day.  But the story, of course, is the bow of José Díaz-Balart’s new show on MSNBC.  His 717 mentions during the show (and 2600+ during the day) were very strong, giving him an engagement on a par with Morning Joe.

Continue reading →