Interesting that the 8am hour of Up with Steve Kornacki managed to win the best hour — that’s early! And it shows that the right content generates the right engagement in social media. In terms of the best day overall, Sean Hannity got the most engagement. His show got some different slots on Saturday for his investigation into Bowe Bergdahl’s release, and so it generated a lot of talk.
It’s interesting to note that The Kelly File is getting more time on the weekends. I’m not sure if Fox News is looking to build exposure for Ms. Kelly’s show, or reacting to the better ratings (both Nielsen’s and mine on Twitter (OK, they’re doing nothing in response to mine)) to reward her with more airtime.