Cable News Twitter Ratings for Saturday, June 28, 2014

The summer doldrums are upon us: The Melissa Harris-Perry show had the best hour on Saturday with just 711 mentions.  Meanwhile, The Five (including all of the hosts’ individual accounts) had the best day overall.

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-06-28

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 711 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 3253 Fox News: The Five w/Hosts

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 9 83% 17%
CNN Parts Unknown 24 161 70% 30%
Fox News The Kelly File 10 273 71% 29%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
CNN Parts Unknown 21 161 70% 30%
Fox News Fox News Reporting 0 6 0% 100%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 1 6 67% 33%
Fox News On The Record w/Greta Van Susteren 8 356 58% 42%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 0 342 56% 44%
Al Jazeera Inside Story 0 0 0% 0%
Fox News RedEye 514 1131 73% 27%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 9 83% 17%
Al Jazeera News 0 342 56% 44%
Fox News The Five 0 3 100% 0%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 8 342 56% 44%
Fox News Hannity 12 1006 72% 28%
MSNBC Your Business (5:30) 0 1 0% 0%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 7 342 56% 44%
CNN New Day 21 274 51% 49%
Fox News Fox and Friends Weekend 14 180 68% 32%
MSNBC The Rachel Maddow Show 10 397 66% 34%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 9 342 56% 44%
CNN New Day 25 274 51% 49%
Fox News Fox and Friends Weekend 43 180 68% 32%
HLN Weekend Express 4 42 46% 54%
MSNBC Weekends w/Alex Witt 15 105 37% 63%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 12 342 56% 44%
CNN New Day 22 274 51% 49%
Fox News Fox and Friends Weekend 43 180 68% 32%
HLN Weekend Express 3 42 46% 54%
MSNBC Up w/Steve Kornacki 510 1296 54% 46%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 35 342 56% 44%
CNN Smerconish 31 88 55% 45%
Fox News Fox and Friends Weekend 22 180 68% 32%
HLN Weekend Express 7 42 46% 54%
MSNBC Up w/Steve Kornacki 455 1296 54% 46%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 9 21 92% 8%
CNN News Room 1 24 89% 11%
Fox News The Cost of Freedom 0 16 50% 50%
HLN Weekend Express 2 42 46% 54%
MSNBC Melissa Harris-Perry Show 670 1820 43% 57%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 42 342 56% 44%
CNN News Room 1 24 89% 11%
Fox News The Cost of Freedom 1 16 50% 50%
HLN Weekend Express 9 42 46% 54%
MSNBC Melissa Harris-Perry Show 711 1820 43% 57%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 34 342 56% 44%
CNN News Room 2 24 89% 11%
Fox News America’s News HQ 15 43 86% 14%
HLN Weekend Express 3 42 46% 54%
MSNBC Weekends w/ Alex Witt 33 105 37% 63%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 24 89% 11%
Fox News America’s News HQ 12 43 86% 14%
MSNBC Weekends w/Alex Witt 41 105 37% 63%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 21 342 56% 44%
CNN Your Money (2-2:30) 0 0 0% 0%
CNN News Room 1 24 89% 11%
Fox News WSJ Editorial Report (2pm) 4 7 0% 0%
Fox News America’s News HQ (2:30) 5 43 86% 14%
MSNBC MSNBC Live w/Craig Melvin 0 5 50% 50%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 2 24 89% 11%
Fox News America’s News HQ 2 43 86% 14%
MSNBC MSNBC Live w/Craig Melvin 2 5 50% 50%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 24 342 56% 44%
CNN News Room (4-4:30) 2 24 89% 11%
CNN Sanjay Gupta MD (4:30 – 5) 35 112 24% 76%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 2 43 86% 14%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 24 89% 11%
Fox News The Five 1 3 100% 0%
Fox News The Five w/Hosts 136 3253 67% 33%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 15 342 56% 44%
CNN Smerconish 4 88 55% 45%
Fox News America’s News HQ 2 43 86% 14%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 0 6 67% 33%
CNN The Sixties 13 345 44% 56%
Fox News Fox Report Weekend 0 2 0% 0%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 12 342 56% 44%
CNN The Sixties 64 345 44% 56%
Fox News Huckabee 74 179 51% 49%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Parts Unknown 5 161 70% 30%
Fox News Judge Jeanine 43 255 71% 29%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Parts Unknown 5 161 70% 30%
Fox News Fox News Reporting 1 6 0% 100%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 6 342 56% 44%
CNN Parts Unknown 3 161 70% 30%
Fox News RedEye 134 1131 73% 27%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.