Cable News Twitter Ratings for Saturday, May 10, 2014

The Melissa Harris-Perry Show gets top hour, while Sean Hannity scores best day overall. This pattern, where an MSNBC show gets good engagement but mostly during the broadcast while a Fox show sustains conversation throughout the day, is common.  With Hannity, of course, he has conversation from his radio show as well as TV show, and that drives a lot of the chat outside of the TV broadcast hours.  Nonetheless, it shows a different kind of conversation that takes place.

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-05-10

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1152 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 5318 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 5 16 50% 50%
CNN Inside Man 19 598 43% 57%
Fox News The Kelly File 55 394 63% 38%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 224 5318 62% 38%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 1 41 61% 39%
CNN Anderson Cooper 360 37 630 48% 52%
Fox News On The Record w/Greta Van Susteren 17 797 45% 55%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 32 829 64% 36%
Al Jazeera Inside Story 0 0 0% 0%
CNN Inside Man 6 598 43% 57%
Fox News RedEye 3 134 75% 25%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 16 50% 50%
Fox News The Five 1 94 73% 27%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
CNN CNN International 96 1394 55% 45%
Fox News Hannity 68 5318 62% 38%
MSNBC Hardball Weekend (5:00) 11 667 63% 37%
MSNBC Your Business (5:30) 1 9 0% 100%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 12 829 64% 36%
CNN New Day 32 659 42% 58%
Fox News Fox and Friends Weekend 51 351 70% 30%
MSNBC The Rachel Maddow Show 45 1365 53% 47%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 13 829 64% 36%
CNN New Day 89 659 42% 58%
Fox News Fox and Friends Weekend 105 351 70% 30%
HLN Weekend Express 5 79 73% 27%
MSNBC Weekends w/Alex Witt 33 263 49% 51%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 32 829 64% 36%
CNN New Day 69 659 42% 58%
Fox News Fox and Friends Weekend 83 351 70% 30%
HLN Weekend Express 1 79 73% 27%
MSNBC Up w/Steve Kornacki 722 2486 45% 55%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 41 829 64% 36%
CNN Smerconish 67 154 65% 35%
Fox News Fox and Friends Weekend 49 351 70% 30%
HLN Weekend Express 13 79 73% 27%
MSNBC Up w/Steve Kornacki 889 2486 45% 55%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 8 67% 33%
CNN News Room 8 134 68% 32%
E E! News Weekend 137 3207 32% 68%
Fox News The Cost of Freedom 0 31 37% 63%
HLN Weekend Express 22 79 73% 27%
MSNBC Melissa Harris-Perry Show 784 2789 41% 59%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 103 829 64% 36%
CNN News Room 3 134 68% 32%
HLN Weekend Express 9 79 73% 27%
MSNBC Melissa Harris-Perry Show 1152 2789 41% 59%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 48 829 64% 36%
CNN News Room 9 134 68% 32%
Fox News America’s News HQ 30 169 60% 40%
HLN Weekend Express 4 79 73% 27%
MSNBC Weekends w/ Alex Witt 55 263 49% 51%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 10 134 68% 32%
Fox News America’s News HQ 31 169 60% 40%
MSNBC Weekends w/Alex Witt 57 263 49% 51%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 58 829 64% 36%
CNN Your Money (2-2:30) 0 0 0% 0%
CNN News Room 2 134 68% 32%
Fox News WSJ Editorial Report (2pm) 5 9 83% 17%
Fox News America’s News HQ (2:30) 15 169 60% 40%
MSNBC MSNBC Live w/Craig Melvin 84 903 56% 44%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 12 134 68% 32%
Fox News America’s News HQ 5 169 60% 40%
MSNBC MSNBC Live w/Craig Melvin 85 903 56% 44%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 50 829 64% 36%
CNN News Room (4-4:30) 3 134 68% 32%
CNN Sanjay Gupta MD (4:30 – 5) 34 257 41% 59%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 6 169 60% 40%
MSNBC Disrupt w/ Karen Finney 295 804 45% 55%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 56 134 68% 32%
Fox News The Five 23 94 73% 27%
Fox News The Five w/Hosts 80 2569 56% 44%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 46 829 64% 36%
CNN News Room 16 134 68% 32%
Fox News America’s News HQ 9 169 60% 40%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 13 41 61% 39%
CNN News Room 8 134 68% 32%
Fox News Fox Report Weekend 3 4 75% 25%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 18 829 64% 36%
E E! News Weekend 129 3207 32% 68%
Fox News Huckabee 54 173 64% 36%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Judge Jeanine 380 3279 89% 11%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 298 5318 62% 38%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 15 829 64% 36%
Fox News RedEye 23 134 75% 25%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets
    that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified.
    For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions
    by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight,
    eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning
    a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make.
    For each tweet that is sent, it adds up how many people follow the person tweeting it — how many
    timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an
    average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions
    from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach:
    tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number
    is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.