Cable News Twitter Ratings for Saturday, May 3, 2014

The Melissa Harris-Perry show had the best hour of the day on Saturday with a relatively weak showing in mentions.  More interesting, perhaps, is the amount of mentions the hosts of “The Five” got throughout the day, as their discussion of Benghazi spilled over from Friday.

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-05-03

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1242 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 6547 Fox News: The Five w/Hosts

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 2 20 11% 89%
CNN Inside Man 79 606 55% 45%
E E! News 281 3692 18% 82%
Fox News The Kelly File 13 262 66% 34%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 174 4639 61% 39%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 1 6 100% 0%
CNN Anderson Cooper 360 16 784 45% 55%
Fox News On The Record w/Greta Van Susteren 36 1632 43% 57%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 31 994 65% 35%
Fox News RedEye 40 2024 63% 37%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 2 20 11% 89%
Fox News The Five 13 162 55% 45%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 57 4639 61% 39%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 31 994 65% 35%
CNN New Day 41 449 52% 48%
Fox News Fox and Friends Weekend 46 470 61% 39%
MSNBC The Rachel Maddow Show 44 1214 53% 47%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 32 994 65% 35%
CNN New Day 46 449 52% 48%
Fox News Fox and Friends Weekend 72 470 61% 39%
HLN Weekend Express 7 92 43% 57%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 54 994 65% 35%
CNN New Day 61 449 52% 48%
Fox News Fox and Friends Weekend 70 470 61% 39%
HLN Weekend Express 3 92 43% 57%
MSNBC Up w/Steve Kornacki 947 2486 44% 56%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 90 994 65% 35%
CNN Smerconish 61 122 48% 52%
Fox News Fox and Friends Weekend 192 470 61% 39%
HLN Weekend Express 9 92 43% 57%
MSNBC Up w/Steve Kornacki 705 2486 44% 56%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 28 14% 86%
CNN News Room 3 126 68% 32%
E E! News Weekend 138 3692 18% 82%
Fox News The Cost of Freedom 3 22 30% 70%
HLN Weekend Express 16 92 43% 57%
MSNBC Melissa Harris-Perry Show 1242 3673 40% 60%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 61 994 65% 35%
CNN News Room 1 126 68% 32%
HLN Weekend Express 4 92 43% 57%
MSNBC Melissa Harris-Perry Show 1080 3673 40% 60%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 138 994 65% 35%
CNN News Room 3 126 68% 32%
Fox News America’s News HQ 17 55 52% 48%
HLN Weekend Express 12 92 43% 57%
MSNBC Weekends w/ Alex Witt 23 158 56% 44%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 126 68% 32%
Fox News America’s News HQ 10 55 52% 48%
MSNBC Weekends w/Alex Witt 4 158 56% 44%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 39 994 65% 35%
CNN Your Money (2-2:30) 1 2 0% 0%
CNN News Room 1 126 68% 32%
Fox News WSJ Editorial Report (2pm) 1 1 0% 0%
Fox News America’s News HQ (2:30) 2 55 52% 48%
MSNBC MSNBC Live w/Craig Melvin 42 236 46% 54%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 3 126 68% 32%
Fox News America’s News HQ 1 55 52% 48%
MSNBC MSNBC Live w/Craig Melvin 34 236 46% 54%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 37 994 65% 35%
CNN News Room (4-4:30) 0 126 68% 32%
CNN Sanjay Gupta MD (4:30 – 5) 31 210 32% 68%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 4 55 52% 48%
MSNBC Disrupt w/ Karen Finney 376 587 53% 47%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 126 68% 32%
Fox News The Five 25 162 55% 45%
Fox News The Five w/Hosts 423 6547 61% 39%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 34 994 65% 35%
CNN News Room 50 126 68% 32%
E E! News Weekend 124 3692 18% 82%
Fox News America’s News HQ 2 55 52% 48%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 0 6 100% 0%
CNN News Room 31 126 68% 32%
Fox News Fox Report Weekend 0 1 100% 0%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 21 994 65% 35%
CNN Chicagoland 3 60 67% 33%
Fox News Huckabee 107 339 52% 48%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 126 68% 32%
Fox News Judge Jeanine 1222 1982 56% 44%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 265 4639 61% 39%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 33 994 65% 35%
Fox News RedEye 668 2024 63% 37%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets
    that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified.
    For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions
    by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight,
    eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning
    a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make.
    For each tweet that is sent, it adds up how many people follow the person tweeting it — how many
    timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an
    average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions
    from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach:
    tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number
    is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or
have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see
this blog post.
Especially the part about how I determine the gender of Twitter users.