Cable News Twitter Ratings for Tuesday, April 29: Outnumbered is outnumbered by men on Twitter

The Ed Show has the best hour on Tuesday, which is not a surprise.

What is a surprise is that Fox News’ “Outnumbered”, which pits four women against a male challenger each day, draws a heavily male crowd of commenters on Twitter. Supposedly, this was to be Fox News’ female friendly show, and yet women are not really commenting on it.  Perhaps they’re all content with the show as is? Or perhaps the audience is skewing male regardless?  I guess we’ll see as time goes by…

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-04-29

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1806 MSNBC: The Ed Show
Most Mentions During Day 13919 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 2 187 49% 51%
CNN Smerconish 27 219 52% 48%
E E! News 227 13919 11% 89%
Fox News The Kelly File 225 2313 62% 38%
MSNBC The Rachel Maddow Show 82 3419 54% 46%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 79 51% 49%
CNN CNN Special Report 32 1466 52% 48%
Fox News Hannity 189 9737 65% 35%
MSNBC The Last Word w/Lawrence O’Donnell 25 872 55% 45%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 4 68 80% 20%
CNN Anderson Cooper 360 69 2688 54% 46%
Fox News On The Record w/Greta Van Susteren 13 1508 61% 39%
HLN Nancy Grace 18 779 53% 47%
MSNBC Hardball w/Chris Matthews 18 1256 65% 35%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 14 2449 58% 42%
Fox News RedEye 16 802 68% 32%
HLN Dr Drew On Call 20 809 33% 67%
MSNBC All In w/Chris Hayes 30 4649 60% 40%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 187 49% 51%
CNN Early Start 0 0 0% 0%
Fox News The Five 15 697 69% 31%
MSNBC The Rachel Maddow Show 16 3419 54% 46%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 2 68 80% 20%
CNN Early Start 0 0 0% 0%
Fox News FoxFriendsFirst 48 154 70% 30%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 3 29 73% 27%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 18 2449 58% 42%
CNN New Day 292 1877 52% 48%
Fox News Fox And Friends 233 1971 57% 43%
HLN Morning Express w/Robin Meade 47 446 63% 37%
MSNBC Morning Joe 706 3248 56% 44%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 137 2449 58% 42%
CNN New Day 286 1877 52% 48%
Fox News Fox And Friends 321 1971 57% 43%
HLN Morning Express w/Robin Meade 85 446 63% 37%
MSNBC Morning Joe 674 3248 56% 44%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 203 2449 58% 42%
CNN New Day 219 1877 52% 48%
Fox News Fox And Friends 341 1971 57% 43%
HLN Morning Express w/Robin Meade 39 446 63% 37%
MSNBC Morning Joe 679 3248 56% 44%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 154 2449 58% 42%
CNN News Room 4 62 54% 46%
Fox News America’s Newsroom 27 92 61% 39%
HLN Morning Express w/Robin Meade 53 446 63% 37%
MSNBC The Daily Run Down 86 298 67% 33%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 79 51% 49%
CNN News Room 3 62 54% 46%
Fox News America’s Newsroom 14 92 61% 39%
HLN Morning Express w/Robin Meade 31 446 63% 37%
MSNBC Jansing & Co. 109 217 76% 24%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 142 2449 58% 42%
Al Jazeera Inside Story (11:30) 0 4 0% 100%
CNN @This Hour 44 1599 56% 44%
Fox News Happening Now 60 253 47% 53%
HLN Morning Express w/Robin Meade 24 446 63% 37%
MSNBC News Nation w/ Tamron Hall 109 477 36% 64%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 131 2449 58% 42%
CNN Legal View w/Banfield 19 45 69% 31%
E E! News 966 13919 11% 89%
Fox News Outnumbered 330 1451 70% 30%
HLN HLN Now 63 258 32% 68%
MSNBC Andrea Mitchell Reports 96 612 61% 39%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 128 2449 58% 42%
CNN Wolf 61 1126 70% 30%
Fox News Happening Now 39 253 47% 53%
HLN HLN Now 47 258 32% 68%
MSNBC Ronan Farrow Daily 118 806 51% 49%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 222 2449 58% 42%
CNN News Room 10 62 54% 46%
Fox News The Real Story w/Gretchen Carlson 106 434 71% 29%
HLN HLN Now 54 258 32% 68%
MSNBC The Reid Report 938 1601 42% 58%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 8 62 54% 46%
Fox News Shepard Smith Reporting 57 192 63% 37%
HLN HLN Now 17 258 32% 68%
MSNBC The Cycle 84 361 48% 52%
MSNBC The Cycle (w/ Host Accounts) 135 1623 60% 40%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 147 2449 58% 42%
CNN The Lead w/Jake Tapper 334 2071 66% 34%
Fox News Your World 156 801 67% 33%
HLN HLN Now 12 258 32% 68%
MSNBC Now w/Alex Wagner 261 666 59% 41%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 2 4 0% 100%
CNN The Situation Room 56 1126 70% 30%
Fox News The Five 275 697 69% 31%
Fox News The Five w/Hosts 667 4943 67% 33%
MSNBC The Ed Show 1806 3497 52% 48%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 142 2449 58% 42%
CNN The Situation Room (6 – 6:30) 59 1126 70% 30%
CNN Crossfire (6:28 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 39 804 70% 30%
Fox News Special Report w/Bret Baier 201 1269 64% 36%
MSNBC PoliticsNation w/ Al Sharpton 802 4984 65% 35%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 10 68 80% 20%
CNN Out Front w/Erin Burnett 195 666 74% 26%
E E! News 1563 13919 11% 89%
Fox News On The Record w/Greta Van Susteren 254 1508 61% 39%
HLN Jane Velez-Mitchell 77 333 42% 58%
MSNBC Hardball w/ Chris Matthews 554 1256 65% 35%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 66 2449 58% 42%
CNN Anderson Cooper 360 668 2688 54% 46%
Fox News The O’Reilly Factor 350 1325 64% 36%
HLN Nancy Grace 323 779 53% 47%
MSNBC All In w/ Chris Hayes 1431 4649 60% 40%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 28 187 49% 51%
CNN Smerconish 57 219 52% 48%
Fox News The Kelly File 886 2313 62% 38%
HLN Dr Drew On Call 493 809 33% 67%
MSNBC The Rachel Maddow Show 1181 3419 54% 46%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 4 79 51% 49%
CNN CNN Special Report 120 1466 52% 48%
Fox News Hannity 1137 9737 65% 35%
MSNBC The Last Word w/Lawrence O’Donnell 371 872 55% 45%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 48 2449 58% 42%
CNN Anderson Cooper 360 231 2688 54% 46%
Comedy Central The Daily Show (11-11:30) 507 2523 60% 40%
Comedy Central The Colbert Report (11:30-12am) 1742 9136 62% 38%
E E! News (11:30pm) 716 13919 11% 89%
Fox News The O’Reilly Factor 83 1325 64% 36%
MSNBC All In w/Chris Hayes 263 4649 60% 40%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets
    that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified.
    For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions
    by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight,
    eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning
    a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make.
    For each tweet that is sent, it adds up how many people follow the person tweeting it — how many
    timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an
    average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions
    from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach:
    tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number
    is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or
have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see
this blog post.
Especially the part about how I determine the gender of Twitter users.