Cable News Twitter Ratings for Monday, March 17, 2014 — Making Lemonaide

Wow, The Don Lemon Show had the best engagement of any show last night — and only for a half-hour compared to the hour long slots most other shows have.  If his show had been an hour long, and had the same rate of engagement throughout, his engagement would have been simply phenomenal.

Maybe Mr. Lemon is finding his footing?

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-03-17

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2155 CNN: The Don Lemon Show
Most Mentions During Day 15207 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 198 7167 62% 38%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
CNN Chicagoland 12 230 37% 63%
Fox News Stossel 3 336 70% 30%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 8 1819 63% 38%
CNN Sanjay Gupta MD (7:30) 5 248 56% 44%
Fox News Fox News Sunday 6 285 67% 33%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 5 1819 63% 38%
Al Jazeera The Stream 0 705 74% 26%
Fox News Huckabee 0 43 48% 52%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
CNN Chicagoland 3 230 37% 63%
Fox News #MediaBuzz 2 66 67% 33%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 19 1819 63% 38%
CNN EarlyStartCNN 0 0 0% 0%
Fox News FoxFriendsFirst 21 49 90% 10%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 15 153 44% 56%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 40 1819 63% 38%
CNN New Day 198 1634 60% 40%
Fox News Fox And Friends 68 3606 65% 35%
MSNBC Morning Joe 392 2802 60% 40%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 49 1819 63% 38%
CNN New Day 182 1634 60% 40%
Fox News Fox And Friends 169 3606 65% 35%
HLN Morning Express w/Robin Meade 40 296 66% 34%
MSNBC Morning Joe 555 2802 60% 40%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 82 1819 63% 38%
CNN New Day 314 1634 60% 40%
Fox News Fox And Friends 223 3606 65% 35%
HLN Morning Express w/Robin Meade 42 296 66% 34%
MSNBC Morning Joe 362 2802 60% 40%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 40 77% 23%
CNN News Room 14 78 76% 24%
Fox News America’s Newsroom 21 34 77% 23%
HLN Morning Express w/Robin Meade 38 296 66% 34%
MSNBC The Daily Run Down 64 498 69% 31%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 117 1819 63% 38%
CNN News Room 17 78 76% 24%
Fox News America’s Newsroom 9 34 77% 23%
HLN Morning Express w/Robin Meade 20 296 66% 34%
MSNBC Jansing & Co. 34 71 75% 25%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 106 1819 63% 38%
Al Jazeera Inside Story (11:30) 0 70 64% 36%
CNN @This Hour 52 1410 65% 35%
Fox News Happening Now 15 46 66% 34%
HLN Morning Express w/Robin Meade 16 296 66% 34%
MSNBC News Nation w/ Tamron Hall 48 234 51% 49%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 163 1819 63% 38%
Al Jazeera The Stream (12:30) 14 705 74% 26%
CNN Legal View w/Banfield 53 65 84% 16%
E E! News 1837 15207 15% 85%
Fox News Happening Now 12 46 66% 34%
HLN On The Case 148 593 32% 68%
MSNBC Andrea Mitchell Reports 238 870 63% 37%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 141 1819 63% 38%
CNN Wolf 97 610 67% 33%
Fox News America’s News HQ 4 7 80% 20%
HLN On The Case 175 593 32% 68%
MSNBC Ronan Farrow Daily 183 718 54% 46%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 152 1819 63% 38%
CNN News Room 3 78 76% 24%
Fox News The Real Story w/Gretchen Carlson 25 64 73% 27%
HLN On The Case 92 593 32% 68%
MSNBC The Reid Report 186 866 42% 58%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 78 76% 24%
Fox News Shepard Smith Reporting 56 110 68% 32%
HLN News Now 42 593 32% 68%
MSNBC The Cycle 107 516 52% 48%
MSNBC The Cycle (w/ Host Accounts) 160 1530 54% 46%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 84 1819 63% 38%
CNN The Lead w/Jake Tapper 188 1061 67% 33%
Fox News Your World 1844 2483 60% 40%
HLN News Now 18 593 32% 68%
MSNBC Now w/Alex Wagner 55 224 54% 46%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 14 70 64% 36%
CNN The Situation Room 79 610 67% 33%
Fox News The Five 365 890 70% 30%
Fox News The Five w/Hosts 942 3421 69% 31%
MSNBC The Ed Show 1155 2567 59% 41%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 185 1819 63% 38%
CNN The Situation Room (6 – 6:30) 97 610 67% 33%
CNN Crossfire (6:28 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 33 446 64% 36%
Fox News Special Report w/Bret Baier 182 1011 60% 40%
MSNBC PoliticsNation w/ Al Sharpton 358 816 50% 50%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 3 55 88% 13%
Al Jazeera The Stream (7:30 – 8) 140 705 74% 26%
CNN Out Front w/Erin Burnett 165 395 80% 20%
E E! News 740 15207 15% 85%
Fox News On The Record w/Greta Van Susteren 236 1316 58% 42%
HLN Jane Velez-Mitchell 55 311 29% 71%
MSNBC Hardball w/ Chris Matthews 306 666 55% 45%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 48 1819 63% 38%
CNN Anderson Cooper 360 1387 3689 61% 39%
Fox News The O’Reilly Factor 194 659 66% 34%
HLN Nancy Grace 172 370 45% 55%
MSNBC All In w/ Chris Hayes 929 1791 54% 46%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 17 265 38% 62%
CNN Piers Morgan Live 197 480 60% 40%
Fox News The Kelly File 608 1413 59% 41%
HLN Dr Drew On Call 184 397 31% 69%
MSNBC The Rachel Maddow Show 1011 2606 51% 49%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 14 40 77% 23%
CNN The Don Lemon Show 2155 4438 58% 42%
Fox News Hannity 1613 7167 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 143 518 58% 42%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 39 1819 63% 38%
CNN Outfront w/Burnett 25 395 80% 20%
Comedy Central The Daily Show (11-11:30) 155 1942 61% 39%
Comedy Central The Colbert Report (11:30-12am) 58 1733 57% 43%
E E! News (11:30pm) 1268 15207 15% 85%
Fox News The O’Reilly Factor 78 659 66% 34%
MSNBC All In w/Chris Hayes 103 1791 54% 46%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.