Cable News Twitter Ratings for Saturday, January 25, 2014 — Melissa Harris-Perry Shows Up The Rest

Par for the course, the Melissa Harris-Perry show had the most mentions in an hour on Saturday in her second hour.  The morning block on MSNBC from 8am ET to noon represents the vast majority of the activity on Twitter for all shows, and demonstrates the quality and depth of content MSNBC puts out for the early risers.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-01-25

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2335 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 13686 CNN: Piers Morgan Live

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 2 98 70% 30%
CNN Piers Morgan Live 101 13686 77% 23%
Fox News The Kelly File 227 816 52% 48%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 3 62 56% 44%
CNN Anderson Cooper 360 43 1138 41% 59%
Fox News Hannity 248 5297 59% 41%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 27 2555 59% 41%
CNN Outfront w/Burnett 2 86 61% 39%
Fox News On The Record w/Greta Van Susteren 12 885 53% 47%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 21 2555 59% 41%
Al Jazeera Real Money with Ali Velshi (3:30) 0 28 92% 8%
CNN Piers Morgan Live 100 13686 77% 23%
Fox News RedEye 17 524 73% 27%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 5 1138 41% 59%
Fox News The Five 5 149 74% 26%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 11 2555 59% 41%
Fox News Hannity 71 5297 59% 41%
MSNBC Hardball Weekend (5:00) 3 158 69% 31%
MSNBC Your Business (5:30) 0 15 100% 0%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 18 2555 59% 41%
CNN New Day 41 816 49% 51%
Fox News Fox and Friends Weekend 69 473 67% 33%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 10 2555 59% 41%
CNN New Day (to 7:30, Sun) 39 816 49% 51%
Fox News Fox and Friends Weekend 67 473 67% 33%
HLN Weekend Express 4 37 79% 21%
MSNBC Weekends w/Alex Witt 27 241 44% 56%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 27 2555 59% 41%
CNN New Day 45 816 49% 51%
Fox News Fox and Friends Weekend 138 473 67% 33%
HLN Weekend Express 1 37 79% 21%
MSNBC Up w/Steve Kornacki 1161 3875 44% 56%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day (9-9:30) 96 816 49% 51%
CNN Your Money (9:30-10) 6 10 75% 25%
Fox News Fox and Friends Weekend 116 473 67% 33%
HLN Weekend Express 4 37 79% 21%
MSNBC Up w/Steve Kornacki 1184 3875 44% 56%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 189 2555 59% 41%
CNN News Room 28 195 58% 42%
E E! News Weekend 193 3445 28% 72%
Fox News The Cost of Freedom 1 11 67% 33%
HLN Weekend Express 5 37 79% 21%
MSNBC Melissa Harris-Perry Show 1866 5970 41% 59%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 153 2555 59% 41%
CNN News Room 61 195 58% 42%
HLN Weekend Express 1 37 79% 21%
MSNBC Melissa Harris-Perry Show 2335 5970 41% 59%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 343 2555 59% 41%
CNN News Room 13 195 58% 42%
Fox News America’s News HQ 185 238 66% 34%
HLN Weekend Express 11 37 79% 21%
MSNBC Weekends w/ Alex Witt 57 241 44% 56%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 24 195 58% 42%
Fox News America’s News HQ 23 238 66% 34%
MSNBC Weekends w/Alex Witt 56 241 44% 56%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 95 2555 59% 41%
CNN The Next List 0 0 0% 0%
CNN Your Money (2-2:30) 0 10 75% 25%
Fox News WSJ Editorial Report (2pm) 0 0 0% 0%
Fox News America’s News HQ (2:30) 11 238 66% 34%
MSNBC MSNBC Live w/Craig Melvin 1 6 50% 50%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 3 195 58% 42%
Fox News America’s News HQ 2 238 66% 34%
MSNBC MSNBC Live w/Craig Melvin 0 6 50% 50%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 117 2555 59% 41%
CNN News Room (4-4:30) 8 195 58% 42%
CNN Sanjay Gupta MD (4:30 – 5) 2 51 32% 68%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 6 238 66% 34%
MSNBC Disrupt w/ Karen Finney 325 678 46% 54%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 28 195 58% 42%
E E! News Weekend 120 3445 28% 72%
Fox News The Five 35 149 74% 26%
Fox News The Five w/Hosts 112 2314 71% 29%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 172 2555 59% 41%
CNN News Room 9 195 58% 42%
Fox News America’s News HQ 3 238 66% 34%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Fox Report Weekend 0 0 0% 0%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 141 2555 59% 41%
Fox News Huckabee 145 1483 43% 57%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Judge Jeanine 298 630 61% 39%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Fox Files 0 0 0% 0%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 69 2555 59% 41%
Fox News RedEye 26 524 73% 27%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.