In the last three months of 2013, 45% of all tweets that mention Rick Scott are from women, while only 38% of those that mention Charlie Crist are from women. I’m surprised — I would have thought the leading democratic candidate would generate more excitement from women. When you combine this with Crist getting only 3/5ths as many tweets as Scott, it doesn’t paint a rosy picture for him at the moment.
(For what it’s worth, 64% of Nan Rich’s mentions come from women, but she’s got bigger issues than that to deal with at the moment)
If you’re expecting an answer, I’m afraid I have none. My guess is that since Crist isn’t campaigning on Twitter in any appreciable way, people are more talking about him, obliquely, in the context of the race rather that about the issues he wants to raise. Scott, on the other hand, has a constant stream of news, activities, and events to discuss — and a more representative sample of people are affected by and react to those.
Perhaps, then, when Crist starts campaigning in earnest — especially on Twitter — we’ll see a more balanced group of people tweeting about him. But until then, it’s Charlie & the boys club on Twitter.